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Positioning SMEs to seize 60% of the market
Wang Jianye, chairman of the China Heavy Machinery Industry Association, said that as the country’s first lifting industrial park, Chang’e’s main feature is its accurate positioning, that is, the selection of the logistics industry and the park’s structure dominated by small and medium-sized private enterprises.
Wang Jianye stated that the status quo of the crane market is that currently several large crane plants in China, such as Dalian Heavy Industry, Taiyuan Heavy Industry, etc., have received orders and the markets concerned are large-scale crane equipment. For example, Dalian Heavy Industry is mainly engaged in the production of marine equipment. The cost of each piece of equipment is 100 million yuan or even several hundred million yuan. It is impossible to take into account the small and medium crane market.
According to reports, the annual demand for cranes in China is about 170 billion yuan, of which the demand for small and medium cranes is about 100 billion yuan, accounting for more than half. Changyi Industrial Park has seized this business opportunity and positioned small and medium-sized enterprises to enter the park. Its products are mostly spanning 22 to 30 meters and weighing 10 to 500 tons, effectively remedying the market demand of small and medium-sized cranes and further promoting The development of China's entire crane industry.
According to the introduction of Zhaxi, the director of Henan Changyuan Lifting Industrial Park Management Committee, the construction of the Changyi lifting industrial park has enabled the “a hammer to build a lifting industry†long-distance lifting industry with labour-intensive and low-tech content. The combination of high-tech and labor-intensive industries has changed.
At present, there are 129 enterprises that have entered the park, including 8 companies with assets of over 100 million yuan, 14 with annual sales revenue exceeding 100 million yuan, 68 high-tech companies, 11 hi-tech companies, and sales of cranes under 50 tons. With more than 60% of the national market share, it has become one of the country's largest crane production bases.
Explore the development path of the characteristic park
The convergence of product structure and the low level of process equipment are two questions raised by experts on the development of the park. Wang Jianye stated that the construction of industrial parks should increase the room for improvement in the level of technology. At present, there are many companies that use the bridge crane to lift this general-purpose machine, which tends to lead to product convergence and form low-level redundant construction. Therefore, related companies should increase the research and development of high-end products such as bulk ore cranes, container cranes, foundry cranes, and bridge cranes.
On the basis of an analysis of the overall development trend of the machinery industry, Cai Weici stressed that the machinery industry is experiencing a new turning point, that is, the increase in physical output driven by the increase in demand-dependent growth, and the increase in the level of relying on internal products. And improve service capabilities. As a result, general machinery products such as cranes may face the development bottleneck brought about by the increase in output. Park companies should shift their foothold from being “when they are baskets to dishes†at the time of their creation to turning attention into quality enhancement and high attachment. Value products are exported.
Shi Yong, director of the Major Equipment Information Center of the Institute of Mechanical Industry Information, said that the characteristics of the park are mainly the development of large-scale production data products. The development goals are mainly divided into three phases, namely, China's lifting equipment manufacturing base and innovative Chinese characteristics. Industrial parks and world-renowned high-tech industrial parks. Therefore, its unique development law is worth learning from.
Cai Weici expressed his support for this, and suggested that companies should develop domestic and foreign markets. He said: "It is not enough to increase the market share by only 20%. We should explore the export of high value-added products, such as smart cranes, to foreign markets."
"As long as no resources are available and no market advantage exists, the construction of the Henan Changshu Crane Industrial Park can be said to be a park feature. Its experience is worthy of discussion and reference for people in the industry." December 19, China Machinery Industry Cai Weici, vice president of the Federation, said that unlike Ningbo's small and medium-sized bearings and Wenzhou's low-voltage electrical industry cluster, a crane industry that requires a large amount of steel and other raw materials and product transportation volume has developed into a current scale in a county town. This gives the Chinese machinery industry a The development, especially the development of small and medium-sized enterprises in the area of ​​machinery industry in the economically weak areas, has provided many useful inspirations, namely, exploring how to make contributions to the development of the industry on the basis of conforming to the national industrial policy.