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On December 20th, the Philips LED Professional Lighting (Chengdu) Demonstration Park in Chengdu High-tech Development Zone was officially completed. The park not only demonstrates Philips' innovative lighting applications, but also enables customized production. This is a concrete manifestation of Philips' strategy to build the world's second largest home market, and it also accelerates the transition from traditional lighting to LED lighting.
The LED professional lighting (Chengdu) demonstration park, which was officially unveiled on the same day, has an area of ​​about 40,000 square meters and a total investment of 25 million euros, including a super large lighting application center and an LED professional lighting production base. The 7000 square meter lighting application center can display Philips technology and effects 24 hours a day. The whole center takes the theme of miniature intelligent city, displays the lighting effect through real-life display and intelligent control, and creates daily life scenes of urban residents (such as family, office, hotel, supermarket road, urban landscape, etc.) through LED lighting system. , to visualize the application of lighting in these scenes. In the field, reporters saw Philips from the outdoor to the indoor leading and latest lighting innovation applications, as well as from light sources to lamps, intelligent lighting control to overall lighting solutions.
LED professional lighting production base covers an area of ​​30,000 square meters, mainly produces Philips brand outdoor and indoor LED professional lighting, which introduces the world's top LED production, design and customization capabilities. Yang Shaowen, vice president and general manager of Philips Professional Lighting Solutions Greater China, stressed that the production base is characterized by individual customization according to orders, providing consumers with highly customized lighting solutions. China's professional LED lighting production will be placed in Chengdu, and Philips hopes that the base will meet the needs of LED lighting solutions around the world.
Deepening the local market strategy The completion of the Chengdu Demonstration Park is one of the important measures for Philips to implement its strategy of building a local market in China. In 2011, Philips announced a strategic plan to build another local market in the PRC in addition to the Netherlands and the United States, and set up China's second regional headquarters in Chengdu. In December of the same year, Philips announced the investment in the construction of the demonstration park.
Liang Hanfeng, president of Philips Lighting Greater China, said that China has surpassed the United States to become the second largest domestic market for Philips. Philips also has more employees in China than the Dutch headquarters, reflecting Philips' emphasis on the Chinese market and investment. Liang Hanfeng also said that compared with other countries, the Chinese government has actively promoted LED applications, and the development of roads and outdoor lighting is very rapid, and is very optimistic about the Chinese market.
Mr. Kong Xianghui, CEO of Philips Greater China, also said on the same day that China should be built into an important innovation center and operation center for Philips' global value creation, and based on this, it will radiate a broader global market. He also revealed that Philips is developing a 2017 strategy, and going to the west will occupy a more important strategic position.
To promote the transformation and create a professional LED lighting demonstration park with differentiation, is also derived from the prospect of LED development. LED lighting can give users more possibilities than they could not. Compared with traditional lighting, Liang Hanfeng believes that LED lighting is digital lighting, which can realize intelligent systems, control, software and additional services, which brings more service possibilities and can bring additional benefits to enterprises. He also said that the current proportion of LEDs used in the Chinese market is getting higher and higher. It is estimated that by 2015, in the global lighting market, LED lighting will account for 45%, while Philips' goal is to achieve 50% of LED lighting sales in 2015. .
But to achieve better development in the Chinese market, Philips is facing fierce market competition. At present, the Chinese government supports and subsidizes the development of LED enterprises. The number of domestic LED companies is said to reach 10,000. Local companies have good channels and other competitive advantages. So, how should Philips respond? Liang Hanfeng said that LEDs need to meet the needs of customization, and the demonstration park is set up to meet the individual needs of consumers. Regardless of the number of manufacturers, getting rid of homogenization is a winning strategy. Liang Hanfeng also believes that in terms of lighting, consumers are not focusing on the light source, but on the design. Philips will focus more on design and innovation, from chip to application for overall design. Instead of offering cheaper products and other businesses, Philips offers better products to serve consumers who are willing to buy Philips products. Philips hopes that the launch of the Chengdu LED Demonstration Park will drive its rapid transition to a customer-focused LED lighting solution provider.
