·Leasing mode, icebreaking new energy vehicles welcome "policy spring"

On August 29th, the Ministry of Industry and Information Technology and the State Administration of Taxation jointly issued the first batch of "New Energy Vehicle Model Catalogue Exempt from Vehicle Purchase Tax", and the new energy reduction and purchase tax policy was officially implemented.
Similar to the previous policy, there is a clear difference between the time when the brewing and the introduction of the policy is relatively long. This time, from the State Council executive meeting on July 9, the news of the exemption of new energy vehicle purchase tax was released, and the operational policy rules were promulgated. However, more than a month. The short interval, the number of models covered, shows that the competent authorities regard the importance of new energy as a strategic emerging industry. It can be said that new energy vehicles have ushered in "policy spring" this year.
Behind the favorable policies, the market activity of new energy vehicles has also increased significantly. On the day of the release of the above-mentioned exempted vehicle catalogue, SAIC passenger vehicles signed a strategic cooperation agreement with a rental car, and its first batch of thousands of Roewe E50 and Roewe 550PLUG- IN is stationed in stores in more than 90 cities across the country. The large-scale purchase volume is the first time for the new energy car rental market and has become a landmark event in the marketization process of new energy vehicles.
Although China has set a cumulative production and sales target of 500,000 new energy vehicles in 2015, in 2013, China's new energy vehicle production was only 17,500 units, which is still far from the target. The marketization of new energy vehicles, especially for the private market, is not rapid.
How to quickly activate the private market demand for new energy vehicles is the key to the marketization of new energy vehicles. Previously, new energy vehicles such as Roewe E50 and BMW Brilliance have tried to explore the market by leasing. For consumers, when new energy vehicles are not yet popular, experiencing and using new energy vehicles through leasing will help to dispel their concerns about new energy vehicle technologies, charging facilities and safety. Buying is more attractive.
The first batch of Roewe E50 purchased by UPC last year was well received by users in the leasing market. The strategic cooperation with SAIC was a strategic layout based on detailed data analysis and market research. Zhang Ruiping, founder, chairman and CEO of the car rental company, said, “The two sides began to explore cooperation in the pure electric leasing business last year. SAIC’s leading technology, reliable product quality and perfect after-sales service are a glimpse. The car purchases are valued, and the first batch of purchase orders for thousands of vehicles is only the beginning. "From the existing precedents, the leasing model will play a positive role in promoting the popularization of new energy vehicles and promoting the development of new energy vehicles. However, in addition to the exploration of models in the marketization process of new energy vehicles, the “grounding gas” of policies is also an important aspect.
Taking Beijing as an example, the previously issued “Beijing Municipal Demonstration Application New Energy Passenger Car Management Measures” excluded the plug-in hybrid vehicle that best fits the actual market conditions, and directly led to the Beijing New Energy Vehicle. Insufficient utilization of indicators. According to statistics, from January to July 2014, the number of cards purchased by individuals in Beijing for new energy vehicles was 823. In the first half of 2014, Beijing has issued nearly 5,000 personal indicators for new energy vehicles. Most of the successful bidders have chosen to abandon new energy vehicles.
If the policy is favorable, it must be able to be implemented. Otherwise, the forward-looking mission objectives will have the possibility of failure. At present, in the scope of the new energy vehicles defined by the competent authorities, plug-in hybrid power has always been the product choice closest to the market due to the constraints of the driving range, charging facilities and price of pure electric vehicles.
In the first half of 2014, China's new energy vehicles sold a total of 20,477 units, a 2.2-fold increase over the same period last year. Among them, the proportion of pure electric vehicles is relatively high, but the proportion of private consumers is very low, while the plug-in hybrid vehicles, which account for a relatively small proportion, mostly come from private consumers. Take the plug-in hybrid car Roewe 550PLUG-IN as an example. It sold nearly 800 vehicles in Shanghai for 4 months, with orders exceeding 1,000, and nearly 90% of them are private consumers.
In the case that Beijing Auto License No. 1 is hard to find, a large number of consumers who signed the new energy vehicle license index finally chose to abandon the purchase. It also shows that the pure electric vehicle has entered the ordinary people's home and still needs further development. The plug-in hybrid is now The best solution for the stage of new energy vehicles. It is also reported that the relevant departments in Beijing are interested in studying the access policy for plug-in hybrid vehicles.
If Beijing can allow plug-in hybrid vehicles to enjoy the same unique swaying policy as pure electric vehicles, due to the special status of the Beijing market, its demonstration role will further promote the marketization of new energy vehicles.
In short, to achieve the goal of 2 million new production and sales of new energy vehicles in China in 2020, the policy forward-looking and “grounding gas” must complement each other, and the innovation and exploration of technologies and models in enterprises are equally important.

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