"Although we are very concerned about sales, we are more concerned with the quality of our operations." This is the market manager of Deutz FAW (Dalian) Diesel Engine Co., Ltd. (hereinafter referred to as Deutz FAW Dachai) who was made at the end of the interview. Emphasize. He told the author that although the performance of the entire internal combustion engine market in the past two years was not optimistic, the sales performance of the company’s products has been relatively stable, staying at around 130,000 units, indicating that it has a very good market competitiveness. With the gradual company investment plan in place in the future, I believe the company will have a better performance. 300,000 units is the mid-term goal set by Deutz FAW Dachai. 311 target It is not difficult to find that there is still a big gap between the status quo and the target. How can it be achieved? I believe this is the doubt of most people. It is reported that in order to meet the needs of the company's future development, Deutz FAW Dachai has formulated a medium and long-term development plan. The company takes “depending on the shareholders of both parties, based on the domestic and global, comprehensively enhances comprehensive management capabilities, produces and sells the most competitive automotive and industrial engines, and creates a joint venture with the best comprehensive efficiency†as the guiding ideology and “everything†Turning around the market, everything is surrounded by products, and everything is surrounded by benefits. For the development principle, the “311†operating target has been formulated, ie, the production and sales volume has reached 300,000 units, the sales revenue has reached 10 billion yuan, and the EBITDA has reached 1 billion yuan. yuan. In order to realize the planning objectives, Deutz FAW Dachai invested a total of RMB 1.7 billion in FAW Group's CA4DD, CA4/6DH1, CA4/6DK1, and the National Five and Deutz TCD2013 and TCD2012Tier3 products to form a complete Product pattern. The CA4DD, CA4/6DH1, and CA4/6DK1 new products are independently developed by FAW Technology Center and are specifically designed for the high-end engines of FAW-replacement light-duty, medium- and heavy-duty commercial vehicles. The entire machine is at the international advanced and domestic leading level; TCD2013, TCD2012 series It is the most advanced core technology product imported from DEUTZ Germany. It is a mainstream product widely used in international engineering machinery, agricultural machinery and other fields. Tier3 products are all internationally-dominated electronically controlled monomer pumps and electronically controlled common rails, and their product power covers 90 to 300 horsepower. Liu Peng told the author that at the just-convened Shanghai BMW Exhibition, the company mainly exhibited four high-end construction machinery products, among which three Deutz products, namely TCD2013L6, BF6M2012, BF4M2012; a Dachai product, CA498, all Meet the requirements of non-road countries' three emission standards. He said that the product advantages of Deutz FAW Dachai are very obvious. First, the product has high reliability and fuel consumption is very low. In addition, the company’s design concept is influenced and assisted by German companies, so it is technically guaranteed, and finally the company’s engine The supporting parts are very rich and can directly meet different requirements. When developing a new product for the customer's needs, the company can choose the existing external components, which can greatly shorten the development time for the development of new products. Identity advantage In fact, the author personally believes that from the title can be reflected on the unique advantages of Deutz FAW Daichai. First of all, we know that Deutz started from construction machinery. Its technical characteristics and products have a very strong appeal in non-road areas, especially in construction machinery. FAW's position in the commercial vehicle sector is more than that. As this year coincided with the 150th anniversary of Deutz, Deutz held a media meeting during the BMW show. Deutz Global Sales President stated that Deutz will focus on non-road use, including construction machinery, Agricultural machinery, railway vehicles and marine applications, and gradually fade out of commercial vehicles, and will focus more on China's joint venture - Deutz FAW Dachai. According to Deutz’s strategic deployment in 2020, one of the important items is to expand business in Asia and the Americas. According to Deutz management, taking into account the implementation of new non-road emission standards in China, the joint venture company will also locally produce engines that meet the national standards. This shows that the joint venture products include both DEUTZ-licensed products and their own engine brands. In addition, taking into account that China will begin to implement the fourth phase emission standards around 2020, Deutz's engine technology in the Chinese market has begun to focus on the future development trend. At present, Deutz engines are mainly used for products exported to Europe, the United States and Japan. Therefore, the positioning of China's joint venture factories will not only be China itself, but will also supply the entire Asia Pacific market. Liu Peng told the author that in this year's sluggish performance of the construction machinery industry, the company’s construction machinery products still achieved good results. The sales volume was basically the same as last year. It still maintained a strong market share in the field of concrete pumping. The machine and loader sectors continued to maintain market share. “In the future, we will strengthen our supporting capabilities in the field of excavators and loaders, and realize the development of new markets such as the agricultural machinery market. I believe that with the implementation of the three-phase emission regulations, the space and prospects of Deutz products are very broad. In a few years, it will achieve leapfrog growth." Quality Assurance Liu Peng said that for accessory companies, product quality is a top priority. Since 2012, the company has implemented the “Quality Leadership†strategy, which focuses on the priority development of quality in three phases: product development, manufacturing process and procurement process. Currently, Deutz FAW-Dachai is benchmarking international benchmarking products, clarifying product development goals and quality indicators, improving product standards and processes, and enhancing self-made process capability, and gradually achieving 100% compliance with key features. In addition, Deutz products will be developed in accordance with the characteristics of the Chinese market. Synchronization of technology, quality synchronization, and sales synchronization will enable Deutz products in Dalian, China, and Germany's products to be of the same quality but more economical and affordable. To truly reflect the international quality, international services, international management, domestic prices, to provide customers with inexhaustible power to achieve value. It is reported that at present, Deutz FAW Dachai's product research and development mainly has two directions: First, to meet the domestic and international continuously increasing emissions regulations and energy-saving requirements, which is the basic requirements for the company's products; Second, the development of adaptive products, engineering There are many kinds of mechanical products, and the requirements for engine performance are not the same. For each area, the company's products strive to achieve the optimal state and provide the best quality power for the vehicle. Liu Peng said that according to the market demand for higher horsepower products, Deutz FAW Diesel and German Deutz jointly developed a new product that will be introduced to the market in 2015. “The next step, facing the domestic and international market, Deutz FAW Dachai will also introduce the Deutz TCD series products that meet the Tier 4 regulations. It can be said that the product planning of the company’s construction machinery has solved the domestic and international customers’ compliance with emission regulations. And the worry about product continuity." “Although we have always said how to open up the market, but the quantity is not our focus. Our pursuit is to do the best overall efficiency of the engine company.†Liu Peng once again stressed. Led Boat Trailer Lights,Led Trailer Tail Lights,Submersible Led Trailer Lights,Boat Trailer Tail Lights Taishan Yuanjin Auto Parts CO., LTD , https://www.tsyuanjin.com
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