In Yulin, Guangxi, in 2008 “Top Ten Outstanding People in China’s Economy” and Yuchai Group’s “Head of the People” Chiping is a well-known business figure.

"I was a general when I was a child. If I was 18 now, I would go and be a soldier and try to be a general." After talking to the veteran with a strong general, he gave the reporter The feeling is courageous, passionate, responsible and open-minded.

For more than an hour of interviews, he whispered that there was not a mandarin thread. Although he was not a battlefield general, he was often seen as a "general" of the business community.

Courage advance: reforms did not discuss

In 2005, it was a very extraordinary year for Fuping and Yuchai Group.

Due to the influence of the national macro-policy control and rising oil prices, the automobile industry has been on the decline, the truck market has been declining, the heavy truck and quasi-heavy-duty truck market has fallen by 32%, resulting in a persistent downturn in the engine market. The production and sales volume of the internal combustion engine industry has been in decline for many years. The negative growth encountered...

In May of the same year, Yu Ping, who was then the director of the Development and Reform Commission of Yulin City, Guangxi Zhuang Autonomous Region, was appointed as chairman and secretary of the Party Committee of Yuchai Group. Under this external environment, it is an opportunity and even a challenge for Fuping to serve as the “new head” of annual sales revenue of more than 10 billion yuan and the world's largest independent diesel engine manufacturer.

This 45-year-old master of economics, who has never worked in the automobile-related industry and landed from the government, will take Yuchai, who has more than 15,000 employees, where he can turn the tide and lead Yuchai to go upstream. Many people have doubts about this. . Some Yuchai executives even telephoned the main leaders of the Municipal Party Committee and asked the government to withdraw their appointments.

Faced with suspicion and challenges, the self-proclaimed leader saw the new head of "Sword" more than ten times, took the grassroots level, opened a forum and consulted experts. After a period of investigation and research, he discovered that behind the rapid development of Yuchai, in fact, The backlog has left a lot of institutional and management issues.

“The new official took office for three fires.” After the crux of the matter was found, he decided to go forward with courage and reform and began to light up his three “fires.”

"Institutional restructuring, streamlining personnel" is the first "fire" fired by Mitsuaki. This is a sensitive topic involving the practical interests of many people. However, Luan Ping’s personal talk does not say: “I have done a lot of articles in the reform of the management system. After the rapid development of the enterprise, if management fails to keep up, it will be like a person. Calcium deficiency."

After July 2005, Yuchai Group gradually merged relevant departments and established five new centers for strategy, financing, cost control, information and culture to strengthen the overall planning of the Group and achieve the integration and sharing of corporate resources within the Group. At the same time, high-level rapid rectification, the group full-time vice president left one person, authorized decision. The number of group organizations has also been reduced from more than 70 to 42 people, and the number of staff members has been reduced by 37% in one year. By the end of 2006, the group and the joint-stock company will reduce more than 100 people, and all the cadres will compete for posts. The Group gradually changed its functions from administrative management to resource integration.

“In the industry, the cost of Yuchai’s production of engines is probably the highest,” Zhang told reporters bluntly. Therefore, "to reduce the cost of the bottom, improve efficiency," has become a logical order to become the second "fire" ignited. For this reason, the Yuchai Group's cost control center linked the cost indicators with the leadership responsibilities according to the evaluation incentive and supervision procedures. Whoever exceeded the indicators and did not explain clearly the reasons, the group started the procedure and removed his position. At the same time, deepen the reform of the three systems of labor, personnel, and distribution, strictly budget and reduce the management chain. In addition, he strengthened order management to allow the sales department and the production department to work closely together to implement the specific number of each order and to eliminate the waste that no one has handled in the past.

In the final analysis, the competition of enterprises is the competition of talents. How does the Yuchai Group, whose headquarters is located in Guangxi's border town and native, attract and retain talented people? This is an important issue that must be faced by Yuping. Therefore, "people-oriented, heavy gold awards only" This is the third "fire" ignited after Mou Ping took office.

In November 2005, Junping decided to spend 4 million yuan to reward collectives and individuals who have made significant contributions to technological projects. The personal maximum bonus is 300,000 yuan, and the collective maximum bonus is 700,000 yuan. In addition, for senior R&D personnel, Shuping spares no expense to invite them to Yuchai. According to the reporter’s knowledge, Yuchai’s treatment to Dr. is very high: a set of housing of about 150 square meters and a salary of about 160,000 yuan.

“To treat talented people, we must not only give them good treatment and a good platform, but we must also fully respect them.” As the chairman of the group, Luan Ping, no matter how busy he is, insists on bringing in the company's professors, doctors, and other technical leaders on a quarterly basis. This has become an unwritten rule in the company.

In 2007, Yuchai established the first enterprise engineering research institute in the industry. As a research and development institution of Yuchai, Yuchai owns 360 researchers and owns state-level technology centers and post-doctoral research workstations. The laboratory is the first “national accredited laboratory” certified by the industry and is the largest in scale and the most complete in facilities. One of the most technologically advanced laboratories. The laboratory has strong design capabilities, advanced testing and testing facilities, a short product development cycle, and rapid market launches. It effectively guarantees product development, and builds a large series of multi-variety product platforms with wide power coverage and a wide range of applications. The rate has remained the leading domestically.

At this point, Fuping's three "fires" have been burned. How effective is the data? The data is the best answer.

In 2005, in the entire engine market, the internal combustion engine industry continued to slump, Yuchai went against the trend, achieving an annual operating income of 12 billion yuan, an increase of 12.3%; selling 267,500 diesel engines of various types, an increase of 16%; export revenue It reached US$17 million, an increase of 96%, and was called “Yuchai phenomenon” by the industry.

Responsibility First: Providing China with "Green Power"

“The rise and fall of the world is the responsibility of every man.” In the fierce war days, this is a manifestation of a strong sense of responsibility and patriotic spirit of the generals; what should the entrepreneurs do in the current world with the theme of “peace and development”? Pose to face society?

"As a manufacturing industry, our products are no matter how good, if it brings pollution to the society, it is also not viable. Yuchai is an engine based on the engine. If we can't set an example in terms of environmental protection and emissions, we can talk about what is the largest in China. The internal combustion engine production base talks about what industry leaders are in. If companies deviate from national and social responsibilities, it goes without saying that in the world, even in China, you will never be strong.” When it comes to corporate responsibility, there is no ambiguity.

In 2006, in the second year of Luan Ping’s entry into the main Yuchai, he put forward the core concept of “green development, harmony and mutual benefit” with the responsibility of an entrepreneur and established the leader of China’s green drive. China The controller of the largest active pollution source is the leader in the dieselization of China's sedan, and is the development target of contributors to China's energy saving of materials.

In order to implement the concept of “green development”, Yuchai has persisted in independent innovation in recent years and continuously developed various new products, which has effectively promoted the development of the internal combustion engine industry in China. From 1998, two years before the national emission standards were introduced, Yuchai National 1 diesel engine was launched. By 2007, China's first national 5 diesel engine was launched five years before the implementation of the national standard. Yuchai has not only accelerated the implementation of the national low emission standards. Steps, and have made remarkable achievements in controlling industrial pollution: At the same time as maintaining high growth of 30% for seven consecutive years, the total particulate emissions of the engine is only equivalent to the level of 1994; in respect of energy saving and consumption reduction, the minimum fuel consumption of Yuchai Diesel Engine is reduced. It reached 14%, but the power increase was over 60%; Yuchai strongly advocated the “Carboiler” heart-changing campaign. Because diesel engines save 30% more fuel than gasoline engines, now Yuchai has become the only company with the research, development and production of diesel engines for passenger vehicles. Supporting companies.

During the Beijing Olympics, 70% of the diesel engines that were the first to be equipped with the 4 engine standard of Beijing were from Yuchai, and Yuchai made its own contribution to the realization of the “Green Olympics”.

Yuchai’s responsibility to the society is also reflected in his efforts to donate and support the society. From 2005 to now, Yuchai Group supports public welfare expenditures of up to more than 80 million yuan. In February of this year, Yuchai Group ran a fleet of 16 generators with the fastest output record in history and shipped to the snow-stricken areas of Guilin. At the same time, it sent 110,000 yuan in donations and a large number of clothes to the snowstorm area. After the 5.12 Wenchuan Earthquake, Yuchai Group's rescue squadron and service team consisting of personnel from the Sichuan office and Yuchai system service station entered the worst-affected area nearby to assist the rescue force in the rescue of personnel and repair the rescue. vehicle. The total value of donations and donations exceeds 16 million yuan.

In order to better fulfill its social responsibility, in May 2008, Yuchai filed for and formally joined the Global Compact, supporting and adhering to the “Global Compact” ten principles on human rights protection, labor standards, environmental protection and anti-corruption; June 2008 Yuchai released the first corporate social responsibility report in Beijing. This is an important symbol for Shunping and his group to actively perform their social responsibilities and consciously accept social supervision.

Foresight: Creating a world-renowned brand

On the battlefield, a great general must have an open field of vision, an excellent overall view, and a moderate sense of crisis. Similarly, at a mall, an outstanding entrepreneur should do the same.

In 2007, in the third year of Yuping’s main Yuchai. The annual sales revenue of Yuchai has increased from 10 billion yuan in 2004 to 18.3 billion yuan in 2007, and is expected to reach 23 to 25 billion in 2008; on the other hand, the annual output of diesel engines will increase from 200,000 units in 2004. By 500,000 units in 2007, it was the top of the industry.

Because of his outstanding achievements, he has won the “Top 10 Model Persons in Building a Well-Off Society in an All-round Way”, “2006 CCTV Annual Economic Figures Nomination Award”, “2006 Top 10 Guangxi Outstanding Entrepreneurs”, and 2007 “China's Industrial Economy Pioneer”. "The Top Ten Outstanding People in China's Economy in 2008" and other honors.

However, at the moment when others applauded and cheered him, he noticed another reality of the group: “The degree of internationalization of Yuchai is not enough. From 1964 when engines were exported to countries like Vietnam and Singapore, Yuchai’s overseas exports have been The 44-year history, however, has not been able to grow in the international market for a long time, and the export volume accounted for only 5% of the total sales volume."

"In the face of the global economy, if we do not consider companies globally, they will never be bigger, and they will not only become bigger, but they will die if they fail." Junping told reporters in this way.

Market internationalization is the only way for companies to become bigger and stronger. In 2008, Junping led his team to put forward the slogan of “Excellent Quality, International Yuchai” and put forward the goal of “building a world-renowned brand and accomplishing a large multinational enterprise group” and officially launched Yuchai’s internationalization strategy.

In the interview, Junping revealed to reporters the goal of expanding overseas markets: “In 2009, 75,000 engines were exported and 100,000 in 2010, accounting for 35% of Yuchai’s total sales. Before 2010, Yuchai will Target markets in Asia, Africa, Latin America and Eastern Europe, focusing on breakthroughs in Southeast Asia, strive to achieve export volume and annual sales of 10% to 20% in 2 to 3 years; 2010-2015, gradually, with plans It enters markets in developed countries such as North America and Western Europe, and achieves an annual output of 300,000 engines, accounting for 30% of the total annual sales.”
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007


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