From 2000 to 2013, the scale of new and used car transactions in China continued to rise. The compound growth rate of used car trading volume reached 26.2%, and the new car composite growth rate was 19.9%. At the same time, the sales structure of used cars, mainly used by domestic passenger cars, has also increased the profitability of dealers in the future. In foreign countries, the sales of used dealers and their surrounding businesses can account for about 30% of the total profit.
As early as 2005, China promulgated the "Measures for the Management of Used Vehicles." Since then, a series of policies have also been introduced, the domestic second-hand car policy has been continuously introduced, and the state's support for the used car market has gradually increased.
Xinhuaxin research found that brand-certified used cars are trusted by consumers. As a new business model, the brand of used car and used car chain companies of automobile manufacturers is trusted by consumers, and there is much room for future development. According to Xinhuaxin research data, 44.2% of the most trusted second-hand car sources are from acquaintances, 24.4% are from used car brands, and 21.1% are from dealers' brand-certified used cars, 9.3%. From the used car trading market, 1% comes from the auction.
Since 2000, the used car business has been increasingly valued by manufacturers and distributors, and many manufacturers have launched their own branded used car business. However, manufacturers and dealers also face many challenges in operating branded used cars. Conflicts with dealers' used car business, difficulty in standardizing dealers, difficulty in brand promotion for customers, and financing difficulties are difficult for manufacturers to carry out branded used car business. the main factor of influence. On the other hand, the slow collection of cars, the low importance attached to the used car business launched by the manufacturers, the vicious competition in the externally regulated market, and the chaotic management of the used car business by dealers are the main factors hindering dealers from launching the branded used car business. .