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On January 9, 2011, SAIC-GM-Wuling’s 2011 Distributor Conference was held in Chengdu with the theme of “Starting with Careâ€. A total of more than 900 dealers and service providers from across the country attended the conference. At the meeting, SAIC-GM-Wuling officially announced that: In 2010, the company's annual sales volume has exceeded its target of 1.23 million units, and its sales target in 2011 will target 1.3 million vehicles.
At the conference, SAIC-GM-Wuling recalled the efforts and achievements made in 2010 together with the distributors present. In accordance with the concept of growing together with distributors and achieving win-win cooperation, SAIC-GM-Wuling delivered a decree to the market. Satisfactory responses: Commercial vehicles continue to maintain their advantages, passenger vehicles are ready to go, and overseas businesses are steadily advancing. The progress made in the three business segments is remarkable.
Not long ago, Baojun 630 went offline in Liuzhou, marking the new journey that SAIC-GM-Wuling officially embarked on a business development. As a brand new passenger vehicle launched by the company, Baojun, with its rich experience and technology, localized production cost advantage, and powerful marketing network, has naturally become the focus of attention of this dealers' conference. The Baojun brand is publicly set: Baojun wants to become an international quality car, and SAIC-GM-Wuling aims to create a mainstream independent brand with international experience perception; at least one new product is launched every year in product promotion, and the product is differentiated and positioned Sub-market mainstream competitors and strong competitors in the passenger car market.
According to the plan, the first mid-size car Po Chun 630 will be listed in 2011. SAIC-GM-Wuling will create a brand new Baojun brand marketing network with international service standards through channel management innovation and partnerships with its dealers. In 2011, SAIC-GM-Wuling will launch more in-depth and close cooperation with everyone to promote mutual progress. In the past eight years, SAIC-GM-Wuling has always insisted on co-ordinating with distributors. Many dealers have grown and grown into powerful companies in the automotive sales field by selling SAIC-GM-Wuling products. This kind of mutual trust and mutually dependent cooperation essence will also run through Po Chun's channel development. Currently, the Baojun brand's channel investment promotion progresses very smoothly. The first batch of Baojun 630 will have 150 dealers before its listing, and the national dealers' enthusiasm for Baojun greatly exceeds SAIC-GM-Wuling's expectations.
While achieving results, SAIC-GM-Wuling also saw the crisis and pressure that the entire domestic auto market will face in 2011. The policy-stimulated high growth is about to fade, and the industry growth in 2011 will return to normal. In the face of the challenges of the new year, SAIC-GM-Wuling will fully exert its strength in the commercial vehicle, passenger car and overseas business sectors to further enhance The company’s overall competitiveness, starting from scratch, and maintaining enough soberness and calmness, will cautiously judge market conditions with uncertainty, and pay more attention to product quality, service level, and system capability. Only in this way, SAIC-GM-Wuling can win more development opportunities and open up more space for development.
It is reported that from 2011 onwards, SAIC-GM-Wuling will fully implement the three platform strategies for the integration of commercial vehicle product platforms, platform differentiation, platform utilization, and internationalization. It will continue to consolidate the market competitiveness of the microbus tradition and continue to expand. The micro-micro market competitive advantage, creating marketing capabilities in new markets, maximize the brand value of commercial vehicles. At the same time, in the expansion of overseas business, SAIC-GM-Wuling will deepen the internationalization strategy of product output, management team output, and business model output, and expand the trade export model, spare parts export model, and so on. In the next five years, SAIC-GM-Wuling will implement the payment and collection of intellectual property, and export products will receive large technology transfer fees. The realization of knowledge output is the most valuable for SAIC-GM-Wuling to internationalize its overseas business, because, more importantly, it embodies the value output of people.