We have more than 20 years experience in water treatment field. Our water tanks include SMC/FRP tank, Stainless Steel Water Tank, Hot dip galvanized water tank . A water tank is a container for storing water .
Water tanks are used to provide storage of water for use in many applications, drinking water, irrigation agriculture, fire suppression , agricultural farming, both for plants and livestock, chemical manufacturing, food preparation as well as many other uses.
We have more than 20 years experience in water treatment field. Our water tanks include SMC/FRP tank, Stainless Steel water tank, Hot dip galvanized water tank . A water tank is a container for storing water .
Water tanks are used to provide storage of water for use in many applications, drinking water, irrigation agriculture, fire suppression , agricultural farming, both for plants and livestock, chemical manufacturing, food preparation as well as many other uses.
Water Tank Shandong Hiking International Commerce Group Co.,Ltd , https://www.constructionfrp.com
I once gave a lecture to a dealer in a professional market in Beijing. A dealer gave the author such a question on the Q&A agenda after the training session. He said that he operates a high-end brand of LED products, but the market audience is relatively narrow. Therefore, I want to increase the product line, so I intend to represent the low-end LED products of Zhongshan Guzhen, but in this way, he is worried that his low-end LED products will impact the high-end LED products of the agent. What should I do?
The author immediately gave him the answer, I said, if the two brand positioning is appropriate, there is no need to worry about low-end LED products will impact high-end products. Even, it will have an effect of 1 12 .
However, the author adds that the so-called brand positioning is appropriate, the difference between the two brands is just right, afraid that it is afraid to hang the sheep to sell dog meat, the name is not true, nominally high-end category, but in the material, function, packaging, promotion of the product In the display, there is no way to reflect and convey the positioning of high-end brands. So, how do you define high-end brands and low-end brands? Stupid thought, mainly to do the following:
First, the target markets targeted by the two are strictly differentiated. For example, the positioning of high-end products may be high-end projects or home improvement, such as five-star hotels, government image projects, and villas. The latter is positioned as a general office, engineering, or general home improvement.
Second, the products of the two should be significantly different. Such as structure, process, material, chip, package, performance, etc. And by comparing the display, this difference can be clearly shown. Not a difference in perception.
Third, the pricing strategy of the two should be strictly defined. This is beyond doubt. Because of the different target markets, the acceptable prices are naturally different.
Fourth, the packaging methods of the two are different. The cost of high-end brands and low-end brands is different. The positioning is different. The taste of natural packaging is different. Low-end brands may require ordinary packaging, but the packaging of high-end brands must be fascinating or pleasing in materials and design.
Fifth, the channel models of the two are different. The high-end brands may be suitable for the direct distribution model, while the middle and low-end brands are more suitable for the intensive distribution model. High-end brands are suitable for hidden channels, while low-end brands are not suitable. The reason is very simple, because in the price system, it is unable to satisfy the interests of hidden channels.
Sixth, the display method is different. The high-end brands need more experience and contrast display methods, and open boutiques or fashion stores. Because of this, it can directly reflect his materials, crafts, light effects and so on. The middle and low-end products are more of an ordinary display.
Seventh, the promotion method is different. The high-end products have the core value of the brand, the selling is the feeling brought to the consumers, and the output is a one-to-one solution. Bringing more to consumers is a brand feeling. The low-end products are more of a price appeal, selling the functional attributes of the product. The value and service of its products cannot be compared with high-end products.
Eighth, the incentive policies for the channel system are different. The services, support, and personnel assistance of high-end products to the channels are far lower than the end brands. Such as delivery, training, promotion, store display, return, regional advertising support, regional market protection. The low-end miscellaneous cards more reflect the competitiveness of the product price itself, and subsequent support and support are often neglected.