At present, with the transformation of the transportation environment and customer needs, active service is the key to maintaining the relationship of the logistics market. The market's savvy Dongfeng Cummins realized this change very early, and exerted its strength in service, exploration and improvement. This year's "Double Eleven" took the initiative to attack the security sector, expand the service frontier, and set up the service station directly in logistics. inside company. In this service guarantee activity, China Truck Network reporter interviewed Mr. Wang Chunguang, deputy general manager of Dongfeng Cummins Engine Co., Ltd., and made a directional and detailed interpretation of Dongfeng Cummins' development strategy at the service and product level. Upgrade customer service, National Six products cover the whole line, there are both services for customers and technically savvy products, the constant efforts, the change of Dongfeng Cummins advantage will become more obvious, the competitiveness will become stronger and stronger.

During the “Double Eleven Guarantee” event, Dongfeng Cummins Wang talked with customers During the “Double Eleven Guarantee” event, Mr. Wang talked with customers.

The transition from B2B to B2C from "B" to "C" is the continuous exploration and improvement of Dongfeng Cummins in service.

Regarding the service, Wang Chunguang said that Dongfeng Cummins is constantly improving its service, especially in the service personnel and service programs. For example, Dongfeng Cummins can provide double-election services for large customers. During the more efficient operation, the “Double Eleven Guarantee” activity was launched, and the vehicle was inspected in advance. The Cummins C-link system was used to pre-judg the vehicle, and then the service personnel and line support work could be carried out through the offline service personnel. Failure to prevent problems before they happen. This active service not only appears in the peak period of goods such as “Double Eleven”, but in addition to the express delivery industry, in the future, Dongfeng Cummins will cover all service systems.

The "Double Eleven Guarantee" provided by Dongfeng Cummins is a typical B2C activity in the eyes of President Wang. Mr. Wang said: "With the increasing influence of the group's major customers, in the field of medium and heavy trucks, especially in the face of such big customers as "four links and one big", they gradually make their own choices in the power chain, and It can lead the industry to use the weather vane, so the previous B2B form can no longer meet the business needs, which requires Dongfeng Cummins to jump to the B2C and go to the end user to do the work, in addition to the 2018 "Double Eleven Guaranteed Live" event, we There will be other arrangements, such as establishing direct business contacts with domestic and large-sized fleets, not just selling engines , services, accessories, along the way, big data cooperation, etc., the provision of active service programs, let Best delivery companies such as Baishi and Shentong felt Dongfeng Cummins. In our internal, under the demand of pulling the terminal, we will put more resources into the front line, let the users who really use the car, feel the brand and products of Dongfeng Cummins, let them use our products, and are willing to recommend us. product".

Dongfeng Cummins Wang Chunguang always talks with Guo Lei, president of Baishi Group Wang Chunguang always talks with Guo Lei, president of Baishi Group

Indeed, now, the cost reduction has become a trend in the logistics industry. For the engine manufacturer, the initiative to attack is really for the sake of the user. Obviously, Dongfeng Cummins has already taken the lead.

The service is upgrading Dongfeng Cummins’s National Six products, which are also “intensive and orderly”

"Intensive, orderly" is the eight-character description of Dongfeng Cummins' six products. According to Mr. Wang, Dongfeng Cummins's National Six products ranged from 4 to 14 liters, covering everything from light to heavy duty. As we all know, Dongfeng Cummins has been dominated by medium horsepower for many years. After the changes in market demand in recent years, Dongfeng Cummins has gradually moved toward high horsepower. Now the ISZ engine has reached a total of about 20% in the entire 13-liter displacement segment. Guoliu Dongfeng Cummins will continue to exert its efforts on high horsepower. The Z series engine will be newly designed, the displacement will be increased to 14L, and the maximum torque will exceed 2800N·m, meeting the needs of domestic customers for greater power. In the field of light vehicles, Mr. Wang also said his opinion. He believes that Dongfeng Cummins had no light engine products, but now Dongfeng Cummins' product power is also deferred. Our newly designed Guoliu D4.0 products are mainly aimed at Light truck market.

Cummins released the national six products at the Beijing Road Transport Exhibition in May 2018 Cummins released the national six products at the Beijing Road Transport Exhibition in May 2018

Indeed, Dongfeng Cummins, which has more and more comprehensive product coverage and continuous improvement in product performance, will become more competitive in the National Sixth Platform. And this is also supported by strength. It is known from Wang Zongkou that many of the core systems of the National Six products are designed and produced in the Cummins system, including key in-cylinder combustion optimization systems, fuel injection systems, air intake treatment systems, electronic control systems, filtration and exhaust aftertreatment systems. The system therefore has great advantages in terms of product performance consistency.

In fact, Cummins has been a pioneer and leader in global emissions technology. As early as 2005, Cummins launched the research and development of Euro 6 technology, and has a wealth of successful application experience in Europe and North America. In 2015, Cummins successfully upgraded the national six power technology route of non-EGR design through the revolutionary innovation of intelligent control technology and combustion technology, and joint research and development tests with Chinese OEMs, combined with the recommendations of Chinese end users. The DPF+DOC+SCR integrated aftertreatment system meets stringent emission requirements while significantly improving engine reliability and fuel economy.

Based on Cummins' technological superiority and unique innovation in the National Six solution, Dongfeng Cummins will build the core competitiveness of its products and provide users with more optimized power solutions.

Dongfeng Cummins 6.7-liter six products Dongfeng Cummins 6.7-liter six products

Products and services are the hardware and software of the enterprise, which is the embodiment of the comprehensive strength of the enterprise. For Dongfeng Cummins, which has joined the global power market competition, it is necessary not only to create products with core competitiveness, but also to continuously improve and enhance soft power in services. Now Dongfeng Cummins, using products and services to deepen the terminal, constantly open up the market, the future can be expected!

Reading volume: Source: Chinese network of truck: Wang Huimin

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