Editor's note: “Three Yuchai was rebuilt in three years.” This is an oath Yuchai issued three years ago, and this goal has been achieved on schedule. Fuping said that this is the crystallization of the wisdom and labor of all Yuchai employees. It is Yuchai's indomitable spirit and indomitable will and unquestionable commitment. Faced with various difficulties in 2008, Yuchai people did not withdraw, but calmly responded to market changes and tried hard to solve problems. Production and operations reached new heights. The annual sales revenue reached 20.988 billion yuan, surpassing the 20 billion yuan mark for the first time, and the business extended. In Asia, Europe, the United States, Africa, and Oceania, the horn of "excellent quality, international Yuchai" was played. Since the beginning of this year, Yuchai’s orders have increased substantially: In January, Yuchai received more than 20,000 orders, compared with more than 40,000 in February, marking the highest number of historical orders in February. On February 17th, Guangxi Yuchai Machinery Co., Ltd. signed a 10 million US dollar agreement for the supply and sale of engine products with Russian distribution companies, for the first time to achieve bulk export of engine stand-alone products to Russia. As of now, orders for March have exceeded 50,000 units. Why Yuchai's production and sales can quickly rise in the reverse market?

To this end, the reporter interviewed the 11th National People's Congress delegate and Yu Ping, chairman of Yuchai Group's board of directors, his idea of ​​sparks, business philosophy, the general style of facing the current crisis, and the dialogue with him through the reporter, allowing readers to Peep spot see leopard.

Reporter: The impact of the global financial crisis on Chinese companies is getting bigger and bigger. Will you talk about the impact of Chairman Mao Ping on the sustainable development of Yuchai and whether there will be layoffs due to shrinking business volume?

Junping: In 2008, major changes took place at home and abroad, which created new difficulties and challenges for Chinese companies. We experienced the snowstorms in the south, the 5.12 Wenchuan earthquake, and the international financial tsunami that swept the world at the beginning of the year. The production and operating costs have increased substantially and sales have shrunk. However, under the correct leadership of the party committees and governments of the Guangxi Zhuang Autonomous Region, and the full support of the Yulin Municipal Party Committee and the municipal government, the group leadership actively led all employees to work together to help each other, be realistic and innovate, and actively practice “green development and harmonious win-win”. The core concept is to fully implement the strategy of “strong Chai Xingyu”, strive to strengthen internal management, quickly adjust the strategy, calmly respond to market changes, work hard to resolve problems, and further raise production and operations.

Affected by the global financial tsunami, the real economy began to decline sharply from September, and the market demand quickly shrank. The automotive industry is facing severe challenges. Our marketing team responded to difficulties, reacted quickly, strengthened cooperation with key customers, and achieved effective communication with customers. We dispatched special personnel to carry out market promotion activities with key automotive plants, held customer exchange meetings, and sought new market opportunities. Open gas passenger car markets in key markets such as Tianjin, Hainan and Sichuan; build core competitiveness in service, build service engineers team, promote service network management, strengthen electronic control service training, and launch Yuchai’s “National III” service skills contest , to provide a strong guarantee for the decisive market terminal. The technical quality line carried out special actions to break through the “product crisis” and targeted development of market demand products. In just over 5 months, it has achieved more than 20 outstanding results, ensuring that Yuchai’s overall industry declines drastically. , the smallest decline, the market occupied the fastest.

I would like to stress one point here. We are very concerned about the employment of employees terminated when the contract expires in 2008. I have promised that as long as the company develops, if it meets the conditions for employment, we will give priority to hiring. We have not laid off employees but also absorbed new ones. Employees, most of the employees whose contracts expired in 2008 have now been re-employed.

Reporter: Three years ago, after your arrival at Yuchai, he proposed to “rebuild a Yuchai for three years.” Now that this goal has been successfully achieved, I would like to ask: What kind of experience did you predict at that time, as long as after three years of hard work? Can you recreate a Yuchai?

Luan Ping: In 2008, Yuchai Group received a perfect performance of 20.988 billion yuan, broke through the 20 billion yuan mark for the first time, and achieved the set target of “rebuilding a Yuchai within three years” on time. Compared with 2005, the Group grew from 12.137 billion yuan to 20.985 billion yuan in 2008, an increase of 72.92%; diesel engine production and sales of 550,000 units, an increase of 105.36%, for 8 consecutive years to maintain domestic production and sales of the same industry for the first time, for 8 years The double-digit growth has been achieved. Yuchai people fulfilled their solemn commitment with the spirit of “loyalty, responsibility, passion, and innovation”.

In other words, we fulfilled our promise of “rebuilding a Yuchao in three years” at the marketing strategy launching conference held in early 2006. What is particularly commendable is that the connotation of “rebuilding a Yuchai in three years” is more reflected in the quality of the company. The level of competence, talents, talents, mechanisms, etc. has reached a higher level and can support Yuchai's next rapid development. This is a point I value more.

Reporter: Responsibility seems to be "big as a day" to Yuchai people. Not long ago, Yuchai signed a social responsibility undertaking together with strategic partners, aiming to be an honest and compliance company and shouldering social responsibilities. Today, Yuchai is one of the representatives of the UN Global Compact. Please ask Yuchai how to shoulder social responsibility in the future.

Luan Ping: After the Wenchuan earthquake, Yuchai donated more than 15 million yuan to the disaster area, fully demonstrating our love for Yuchai in front of the disaster. On May 27, 2008, Yuchai joined the UN Global Compact and officially became a member of the Global Compact; on June 26, Yuchai released its first social responsibility report - "Green Development and Harmonious Win-Win - Yuchai Group 2007 The Sustainability Report published the content of its own initiative in assuming social responsibility and was subject to social supervision. This is the first social responsibility report for the internal combustion engine industry in China and for enterprises in the western part of China, which has aroused widespread concern from all walks of life and won. The relevant experts and the UN "Global Compact" office have won praise. On the afternoon of July 2, the UN Secretary-General Ban Ki-moon held a seminar at the Diaoyutai State Guesthouse with representatives of Chinese companies joining the “Global Compact”. I was invited to this forum, which was a great honor for Yuchai. , is the recognition of the work done by the company. At the end of August, the 6th plenary session of the ISO26000 Social Responsibility Working Group of the International Organization for Standardization was held in Santiago, the capital of Chile. Yuchai participated in the meeting as an observer. Only two representatives of Chinese companies attended the meeting. One of them was Yuchai. .

Under the increasingly prominent environmental issues, Yuchai proposed the development concept of “green development, harmony and win-win” from the perspective of protecting the ecology and building a sound industrial chain. In 2007, Yuchai was formally established as the core concept of enterprise development. This shows that Yuchai is striving to be China's "green power" leader and the controller of China's "largest active source of pollution." It is realizing from "Made in China" to "Created in China," from "Industrial Manufacturing" to "Green Manufacturing." "An important change.

"Green power" refers to low-emission, low-noise, low-energy environmentally friendly engines. This major change not only conforms to global development trends, but also lays a good foundation for combating the financial crisis. In 2006, Yuchai's “green power” product development and market development achieved a remarkable year. In the year, 83 new products were developed. Among them, the 6L-4 diesel engine was the first to introduce diesel engine aftertreatment technology, which was synchronized with the European emission standard and was 5 years ahead of the national mandatory implementation country-4 emission standard. In this year, Yuchai's 1,000th Taiwan State 3 engine was put on line to achieve mass production of the National 3 engines. In 2006, Yuchai's engine sales were six times that of 1996, but the total amount of discharged particles did not increase.

In the next step, we must further expand our strategic cooperation with OEMs and suppliers to achieve a total win-win situation. The key to our strategic alliance is product quality and competitiveness. Second, we must establish "candid, trustful, fair and just" relationships with suppliers to jointly resist the market crisis. Third, we must take customer satisfaction as the direction, strengthen the brand relationship between the customer and the company, give full play to the functional role of the rapid service information platform, form the service core competitiveness, and enhance the charm of Yuchai brand. Fourth, we must continue to enthusiastically support public welfare undertakings. Fifth, we must be the leader of "green power".

Reporter: As a representative of the National People's Congress, how will you lead the members of the team to overcome difficulties and tackle the current crisis?

Fu Ping: In 2008, the board of directors of the group company was established and the new management team was born. The new party committee and discipline inspection committee of the CPC Yuchai Jiji was elected. A group of young, ambitious, capable, and prestigious comrades embarked on a leadership position and provided a strong organizational guarantee for Yuchai’s next development. We must take the road of internationalization. Leadership is the key. As the deputy to the National People's Congress, we must also set an example to fulfill the important mission of the NPC deputies.

As the saying goes: "One soldier will bear a raging nest." I am most afraid of people who can lead troops. This adjustment rationalized the relationship between the group and the shareholders, clarified the position and role of the parent company, greatly improved the efficiency of the work, and reduced costs for both the group company and the stock company.

In order to cope with the current crisis, we invested heavily in our efforts last year and successfully acquired Zhejiang Haihong Group to create an industrial cluster. The foundation of the Jining Yuchai Engine Project will be started. After the project is completed, it will form an annual production capacity of 300,000 sets of environmentally-friendly diesel engines for the Type 5 passenger vehicles and 100,000 sets of diesel engines for commercial vehicles. The output value will exceed 10 billion yuan. At the same time, the Yuchai Foundry Center, which has hosted the Yuchai people's many years of hope and dreams, has finally begun its foundation and construction. It is currently the largest diesel engine casting production base in Asia; Huayuan’s automotive engine filter production line was completed and put into operation to further improve the overall Yuchai Engine. The level of technology has played an important role in promoting Yuchai’s overall competitiveness. In addition, it successfully entered the petrochemical industry and expanded the Yuchai industrial cluster; steadily progressed the listing of Yuchai Heavy Industry.

In response to the current crisis, we have done a lot of research. Yuchai Group has resolutely sold its products from the “city” to the “countryside” and from “domestic” to “overseas”, opening up new market space.

Why do such strategic adjustments? First, the rural market provides a new and broad space. The new agricultural machinery subsidy policy issued by the government has brought about positive results. Last year, the national agricultural machinery subsidies were 4 billion yuan, which has increased to 10 billion yuan this year. For every farmer buying a farmer, the average subsidy is nearly 30%, and the maximum subsidy for large-scale machinery is 200,000 yuan. According to the current market share of Yuchai farm machinery up to 40%, the national market will bring Yuchai an increase of 500 million yuan per month. For this reason, selling engine products from the "city" to the "countryside" becomes an inevitable choice. Second, there are new market opportunities in the international market. As early as 2004, Yuchai began to adjust its strategy and actively sought cooperation with domestic automakers to expand overseas markets. Driven by the rapid growth of automobile exports, Yuchai’s exports have increased significantly. Its products have a cost-effective advantage in the international markets of the Middle East, Africa, Southeast Asia, Central and South America, and are very popular with local customers. Under the influence of the financial crisis, the engine industry in developed countries such as Europe and the United States has also been hit, and the cost-effectiveness of Yuchai products has fully emerged. The adjustment of the strategy has resulted in a steady stream of orders for Yuchai.

Reporter: Under your leadership, Yuchai’s reputation and reputation are constantly rising. The brand value is also rapidly increasing. In particular, great achievements have been made in the shaping of corporate culture. Yuchai’s values ​​and entrepreneurial spirit have already exceeded today. Three years ago, how did you lead Yuchai people to work harder, work harder, and work together to deal with the financial tsunami?

Luan Ping: First of all, centering around the company's production and operation as a center, it actively practices the core concept of “green development, harmony and mutual benefit”. Secondly, we are committed to building a high-performance management team and a creative workforce to form a team spirit of “higher realm, big-mindedness, culture, and heavy cultivation” to form a harmonious Yuchai atmosphere. Mainly reflected in the following aspects:

The first was to carry out contests of skill in the group and re-evaluate a group of top-notch technical workers. The team of technicians continued to expand, and vigorously carried out the activities of “creating learning organizations and striving to become knowledge workers” and formed a rich atmosphere of learning and catching up. 2008 In the year, it won the “National Model Organization for Creating Learning Organizations” and “National May 1st Labour Medal”, and became the first company in the industry and Guangxi Region to receive this honor. The second is to deepen family services and pay attention to people's livelihood. The third is to actively carry out corporate cultural propaganda activities, through the construction of four major propaganda platforms, organizing the completion of the Yuchai Group's development history, product development history, memorabilia, three-year corporate honor and other data files. The fourth is to carry out party building work according to the characteristics of the new era, continue to embark on the emancipation of the ideological discussion activities, and conduct in-depth research activities. During the earthquake disaster, all employees were mobilized to make donations for the disaster area.

At the same time, the effectiveness of corporate R&D innovations has doubled. In 2008, the Group applied for a total of 202 patents, of which 28 were invention patents, and 135 were granted patent authorizations. It continued to maintain the number of patent applications in Guangxi. After the establishment of the Engineering Research Institute in 2007, it went out again in 2008. The establishment of a joint R&D center by Brunel University is an important step in the cooperation between Yuchai and the world's leading front engine design organizations, and is also an important move taken by Yuchai Engineering Institute to the world's top 5 targets.

In 2008, Yuchai planned to launch a special promotional campaign of “Rebuilding a Yuchao for three years”, China's 500 Most Influential Brands, and Top 500 Chinese Enterprises to create a corporate image of honesty and Yuchai, and Yuchai’s vitality. Influence has been pushed from Yulin to the country.

On December 14, 2008, the deputy head of the Central Delegation and the vice chairman of the Standing Committee of the National People’s Congress, Ismail Tielivar, led a three-point delegation of the Central Delegation to Yuchai, bringing the party Central Committee to all employees of Yuchai. The cordial care of the State Council and the sincere wishes of the people throughout the country praised Yuchai as China's pride! Yuchai's image of "excellent quality, international Yuchai", its innovative image and its courage to assume a socially responsible image have been widely recognized.

Reporter: In recent years, Yuchai has grown rapidly under your leadership. What is the mystery of enterprise management and product innovation? What are the difficulties in the next step of development?

Luan Ping: The rapid development of Yuchai in recent years is mainly the result of the hard work and joint efforts of all the Yuchai builders. In 2005, the overall automobile market showed a downward trend in oscillation, the internal combustion engine industry continued to slump, and the sales volume of domestic major diesel engine manufacturers fell by 20% to 40% year-on-year. With its wide range of products and varieties, Yuchai went against the trend. The sales revenue was RMB 12.1 billion, an increase of 12% year-on-year; sales of diesel engines of various kinds to 267,500 units, an increase of 22% year-on-year, creating the “Yuchai phenomenon” that was praised by the industry and outsiders.

Time has been pushed to the front, affected by the financial crisis, under the general trend of rapid decline in the engine industry, Yuchai has achieved a small start in 2009, production orders in February up to more than 40,000 units, creating the number of historical orders in February At the most, more than 10,000 units in November and December of last year had a significant increase, allowing the industry to see the industry's hope of converse growth.

What mysteries to say here I think is mainly: a strong R & D and manufacturing strength + flexible product strategy = market advantage, this is Yuchai tailored to their own equation.

The key to the company's core competition is talent competition. Yuchai built a large number of talents in terms of building R&D capabilities by using the global talent introduction concept of “Gathering Talents in the World, Creating Yuchai Albert CHAN”. In 2007, Yuchai established the first enterprise engineering research institute with the goal of “building a world-class engineering research institute”. Yuchai’s R&D mechanism has undergone major changes and its innovation capability has been further enhanced. The Yuchai Engineering Research Institute covers an area that is not large, but there is a strong "intellectual army": 5 professor-level experts (4 of whom enjoy State Department allowance), 29 doctors, and more than 100 master's degree students.

Yuchai's engine technology keeps up with the international trend and always takes the lead in the industry. It has taken the lead in introducing the country's 3, 4 and 5 diesel engines with independent intellectual property rights, which is 3-5 years ahead of the national mandatory implementation of emission standards. In 2011, it effectively promoted the overall upgrade of domestic diesel engine emissions. The industry has taken the lead in mass production and sales of 4 engines, and Yuchai Guo 4 engine has become the only brand to serve the Olympics in China. The first China CNG gas engine that meets China's 4th emission standard and China's first and smallest 1.2,1.3 litre micro-cabinet diesel engine have been successfully developed by Yuchai Group to fill the gap in the national manufacturing industry. The hybrid model (ISG technology) leads the next generation of new power technology trends.

"Quality wins users, technology creates value", which is proved by Yuchai's traditional strong market such as medium-sized commercial vehicles, 30 loaders, city buses, and road passenger cars.

As a leading company in the domestic engine industry, Yuchai's products have been widely recognized by users. At the same time, Yuchai has always adhered to the principle of “advance conception and leading application”, and adhered to the production generation, R&D generation, and planning generation. It has built a large-series and multi-variety product structure with a wide power coverage and a wide range of applications, which has been captured by Yuchai. Each opportunity lays the foundation for quickly occupying the market.

After more than half a year's preparation, in 2009, Yuchai launched a series of advanced technology and products for the engine, such as iEGR technology, 16-liter YC6T electric diesel engine and so on. Recently, with the introduction of the national subsidy policy for new-type automotive products, Yuchai's hybrid engines, LNG engines, and CNG engines have attracted the attention of many car manufacturers and large users. They have visited Yuchai one after another. Gates to the market.

Of course, while affirming our achievements, we must also soberly see the current difficulties and challenges. In 2009, the cold weather did not subside. Faced with the enormous risks and severe challenges brought by the global financial tsunami, the speed of economic downturn will exceed expectations, and how companies can achieve stable and rapid growth in the face of adversity in global economic recession. Knowing the "machine" is indeed testing our will and courage, testing our ability and confidence, and any retreat and timidity will not help. For this reason, all Yuchai people must regard turning crisis into a responsibility. We must take a correct view of the situation, clarify our thinking, identify our positioning, face up to the crisis, inspire spirits, change our thinking on development, and take the initiative to meet challenges. In 2009, Yuchai’s foreign strategy was based on local conditions, global distribution, and international development. It also stepped up preparations for capital operations and sought opportunities for further listing and financing.

Reporter: Please talk about the future development of Yuchai.

Luan Ping: In 2008, the international financial crisis was fierce and fierce. The impact was fierce. The duration was expected to be longer. The market was declining. The company's growth rate was slowing down. It also provided us with a breathing space, giving us more energy and time. Fine internal management, upgrading product quality, developing new products, establishing and improving sales and service networks, building a solid foundation for the company, and laying a solid foundation for further development are good opportunities for us to build a foundation for further growth.

2009 was the year that Yuchai continued to grow. The next few years will be a key period for the development of Yuchai. In the next 3-5 years, the Yuchai Group will achieve a sales revenue target of 350-55 billion yuan, and the sales revenue target for 2015 will be 80 billion yuan; the goal of talent development will be teamwork and three-dimensional. , professionalism, and internationalization; R&D and innovation goals are to form independent innovation capabilities and create world-class engineering research institutes; cultural promotion goals are inclusive, open, and advanced; brand building goals are to create world-renowned brands.

In 2009, the Group put forward the principle of “development of internal skills, external capabilities, and development of plutonium”. Its connotation is: to improve its strength by building internal strengths, to build a market to foster growth, and to gather strength to get ready. Unite and mobilize all employees to work together to ensure growth, make contributions to development, and make unremitting efforts to “build a world-renowned brand and achieve a large multinational enterprise group”.

We must further strengthen our confidence and determination to overcome dangers and overcome difficulties. We must seek new developments with new ideas, win new breakthroughs with new measures, mobilize the enthusiasm and creativity of the broad masses of workers, and gather the wisdom of employees to cope with the financial crisis. We must seize opportunities for development and strive to create a good atmosphere where we can concentrate on building and wholeheartedly seeking development. At a time when the economic situation is grim, highlighting and working hard. The more difficult times are, the more you have to get on and off the boat and make mutual aid both internally and externally. The more critical time, the more difficult you must be to overcome the difficult times and tide over difficulties. We believe that the heroic and prosperous Yuchai Tiejun will certainly be able to seize the opportunity to win this new victory that turns the crisis into an opportunity. Yuchai will be able to renew its vitality and show its charm in this round of development, and it will create the dream of “International Yuchai”!

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