Three bags issued 4S shop business risk will be transferred

Although the people are skeptical, but the product performance of many North American automotive professional media, coupled with the brand "repair does not make money", "charging not money" vision, but it is an exception to shock the industry. Next, Tesla's products that will be priced toward the luxury brand entry model will also be available.

On October 1st, the auto three pack policy will be formally implemented. Industry insiders pointed out that more than 90% of auto 4S stores will re-tender the auto aftermarket supplies. At present, at least 30% of the 4S shops in various brands purchase parts from the accessories market. That is to say, more than one-third of the accessories in the original car meet the industry standards, but it may not meet the requirements of the original factories of the brands and relate to safety. Auto parts suppliers will once again face strict entry barriers. The introduction of the three-package policy may also cause 4S stores to transfer business risks to consumers, directly embodying the prices for fine-fitting and fittings. Dealers will pass on the profit loss caused by problems in product quality and pass them on. Consumers.

Transfer refund risk 4S shop accessories prices bullish

A domestic engine oil supplier who formed a supplier relationship with an independent brand found that the difficulty of continuing supply with the other party has begun to increase. Although, as the contract signed at the beginning of the year has not yet expired, after a few months of the implementation of the Three Guarantees, he can still become the supplier of the other party. However, it is still unknown when the contract expires. The supplier revealed to reporters that the sales price of the brand's motor oil in the 4S store has already begun to be readjusted, with a price increase of at least 10%. In response, the head of the purchasing department of a local distributor group stated that due to the increased risk of 4S stores in the procurement of accessories, dealers will also set aside operating losses in this area and directly reflect the increase in product prices. To circumvent this loss of profits.

According to the introduction of a luxury brand accessory procurement manager, taking this brand as an example, over a third of parts purchases have come from many local accessory markets because of the high cost of imported parts purchases. Although these sub-factory parts purchased do not have quality problems and meet their respective industry standards, they do not meet the original requirements of the brand. Due to the stringent requirements imposed on the product quality by the Auto Three Guarantees, the risk of the dealer's procurement of sub-plant parts is also increasing. Once a product quality problem arises, it will seriously affect the reputation of its own brand, so as a distributor can only improve the accessories, The method of exquisite price to reduce the business risks in this area and compensate for the loss of profits brought about by the high purchase cost.

Increased product liability insurance requirements After loading boutique access threshold

With the shrinking of new car profits in recent years, the installation of boutiques and after-sales maintenance has become the main source of profit for all brands of 4S stores. Especially after the installation of the automotive boutique, the same product, 4S shop prices are 2-3 times the market price, which profit margins have long become the industry's open secret. For the 4S shop, the cash discount promotion method is adopted directly on the car price, and it is gradually converted into a bonus package of profit sharing to offset the discounted car price. In fact, the quality of the goods and the quality of the products are often not transparent. Take the "benefit" explosion-proof film of the dealer after purchase as an example. At present, there are two kinds of gift-giving methods. The store will adopt two kinds of domestic film and imported film, both of which are provided by the designated suppliers, mainly depending on the profit of the vehicle price. space.

Since the official implementation of the Three Guarantees Regulations has gradually entered the countdown, a number of local distributors have already stated that the procurement standards for aftermarket products will change. The head of the purchasing department of a large-scale dealer group pointed out that the boutiques of its 4S stores will be re-tendered, and the first element of the bidding is whether the product supplier has purchased product liability insurance, which is what the 4S store has brought in order to circumvent automotive supplies. Risk, a countermeasure that must be taken. An after-sales manager of a US-branded car dealer told reporters that the store had conducted a more rigorous assessment of the providers of boutiques last month, and will gradually increase prices in the near future. It is purchase cost.