In the same way as the increase in the cost of coal, electricity, oil, transportation, etc., more than a dozen small-carbon ammonium enterprises in Shaanxi have clearly differentiated. In the current situation, some companies that have kept their hands on the “iron rice bowl” have been heavily indebted. Although companies that have implemented privatization reforms but have not implemented product and business innovations, are equally struggling; only by implementing mechanism reforms, Companies that have implemented product innovation have become the winners of this round of competition.
In order to achieve long-term development, an enterprise needs two innovations: one is mechanism innovation, and the other is product innovation. Implementing institutional innovation can streamline institutions, standardize management, increase efficiency, reduce waste, and maximize “throttling.” Product innovation can change the company’s product structure and business structure, reduce the market risk of a single product, and increase corporate profits. Ability to help companies achieve sustainable development and leapfrog development.
Many of the ammonium bicarbonate companies are currently struggling with their lives and deaths, and many even believe that "closing is the fundamental way out." The reason why they can’t survive is mainly because they have a single product, and they do not meet the development direction of the fertilizer industry “Eleventh Five-Year Plan”. Therefore, adjusting the product structure and realizing product innovation is a magic weapon for the company.
This is demonstrated not only by small-carbon ammonium enterprises in Shaanxi, but also by ammonium bicarbonate enterprises in other regions such as Hebei Kaiyue Group. Hebei Kaiyue Group was originally a small nitrogenous fertilizer company with an annual output of 320,000 tons of ammonium bicarbonate. After realizing the potential market risk of single-carbon ammonium products and the inherent disadvantages of state-owned enterprises, Hebei Kaiyue Group has resolutely reformed and built a joint venture. Alcohol device. Today, the company's methanol production capacity has reached 400,000 tons/year, and the dimethyl ether production capacity has reached 100,000 tons/year, and it has become one of the nation's largest alcohol ether companies. At present, the company is constructing two sets of 500,000 tons/year of dimethyl ether plant, which will become a world-class alcohol ether production base after its production. The annual output value will also exceed 5 billion yuan.
It is hoped that hundreds of small chemical fertilizer companies that are still struggling across the country will see hope for survival and take two innovative steps as soon as possible.

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