The pace of transformation and upgrading of wheat harvester industry is accelerating and urgently needing new breakthroughs

The pace of transformation and upgrading of wheat harvester industry is accelerating and urgently needing new breakthroughs

Wheat harvester industry shows a steady development trend

With the support of the policy of benefiting farmers, the wheat harvester industry has enhanced its independent innovation capability, accelerated the pace of industrial transformation, and demonstrated the effect of industrial agglomeration, making outstanding contributions to improving the level of wheat mechanization in China. From the perspective of development trends, the overall situation is still in a period of better development opportunities in history, and is steadily advancing the goals of China's industrial and market development.

First of all, the industry focuses on the effects. The state has established a long-term mechanism for the investment of “agriculture, rural areas and farmers”. The central government has issued the No. 1 document on agriculture for 12 consecutive years, and the investment in “agriculture, rural areas and farmers” has been maintained at a historically high level. The subsidy fund for agricultural machinery increased from 0.7 billion yuan in 2004 to 23.65 billion yuan in 2015. It has grown more than eightfold in 12 years, which has effectively promoted the development of the harvesting machinery industry.

From the perspective of geographical distribution, China has formed industrial clusters of wheat harvesters such as Shandong, Anhui and Henan, and has built an industrial pattern of orderly development. From the perspective of the industrial structure, there is no single enterprise in China that manufactures the only wheat machine. There are 8 enterprises with three kinds of harvesting machinery manufacturing capacity, including wheat, rice and corn. There are 5 harvesting machinery manufacturing capacity of rice and corn, and 11 enterprises with wheat and corn harvesting machinery manufacturing capacity can effectively Support the needs of China's food crops harvest. From the perspective of the industrial value chain, the major domestic enterprises started from the wheat harvesting machine industry and promoted the diversification of the harvesting machinery industry. The industrial technology platform has been steadily improved, and the reality gap with the international advanced technology level has been continuously narrowed.

Secondly, the quality promotion is steadily improving. Based on comprehensive judgment, China's wheat harvester products are rapidly developing in the direction of large, medium, medium and intelligent, and the industry is still in the growth stage. First, from the perspective of technical application level, the domestic wheat harvesting machine mainly adopts three technical platforms. The 7kg/s feeding type mainly adopts the cutting roller and the horizontal axial flow drum threshing separation technology, and the 7kg/s or more models are mainly adopted. The cutting roller and vertical axis flow single and double drum threshing separation technology; the separate vertical axial flow drum threshing separation technology meets the needs of different end users. Second, from the perspective of development practice, the research and development and manufacturing level of domestic wheat harvesters have been greatly improved. The new feeds of large-yield wheat harvesters are on the market, and the R&D and manufacturing capabilities of 10kg/s and 12kg/s vertical axial products are steadily increasing. Product reliability and MTBF have been greatly improved, problems such as blockage of unloading grain cylinder, clutch failure, and high engine temperature have been effectively solved, which can basically meet the user's operation requirements. Third, from the perspective of use, the demand for vertical axis products in the northeast region and other large plots of operating organizations has been expanding, and the products have achieved substantial breakthroughs, occupying about 3% of the space; horizontal axial products in the winter wheat area tradition The sex market still retains a market share of around 97%, and product quality and agronomic compliance have improved significantly.

Then the market structure continued to optimize. China's harvesting machinery enterprises, sales volume, time, and user competition pattern are relatively concentrated. In recent years, the sales volume has remained at around 40,000 units. The characteristics of “years and years” have been rewritten, and the market has entered a mature stage.

First, the sales enterprises are concentrated and the competitive landscape is basically formed. The sales of the top three companies accounted for about 85% of the total sales volume of the industry. The competition rankings tend to be stable, and the differentiation advantage between enterprises cannot be broken in the short term.

Second, the sales area is concentrated. Winter wheat areas such as Henan, Shandong, Anhui, Hebei, and Jiangsu have become major sales areas, with sales reaching 90% of total industry sales, making them an important target market for enterprises.

Third, the sales time is concentrated. China's wheat harvester market demand has maintained a high level of operation. In the first half of the year, the market sales volume is close to 85% of the total annual sales volume, which is basically consistent with the wheat harvest agronomic demand in the first half of the winter wheat area; the spring wheat area and the rice and wheat rotation area are in the second half of the year. The amount of agronomic demand products is around 15%.

The fourth is the concentration of sales models. Affected by subsidies, the 6kg/s model is the main sales model in 2014 and 2015, occupying the main market position, and the market share is about 95%.

The fifth is the concentration of sales users. Inter-regional operations have become a unique highlight of the wheat harvester. China's land circulation has accelerated, and agricultural machinery cooperatives and family farms have developed rapidly. It has become the main purchase target for large and medium-sized products, with a market share of over 60%.

Wheat harvester development needs to break through the pulse

Driven by new innovations, the wheat harvester competition ecology has begun to undergo new changes. As one of the meritorious products to promote agricultural mechanization in China, wheat harvesting machine still has a lot of room for improvement in terms of development quality, innovation ability and growth experience. Big but not strong is still the bottleneck for the industry to break through, facing the practical challenges brought about by industrial breakthroughs, talent cultivation and business models.