The Hong Kong Autumn Lighting Fair was held at the Hong Kong Convention and Exhibition Centre. This year's exhibition brought together more than 2,500 exhibitors from 37 countries and regions, breaking the previous record and bringing buyers the latest lighting products, lighting technology and concepts from around the world. Exports love the Hong Kong exhibition relative to the Guangya exhibition's super large scale, Hong Kong exhibition has more professional advantages. During the exhibition, the author visited several high-end retail lighting products as the main products, and learned that such enterprises are generally export-oriented, focusing on domestic high-end engineering projects. Among them, Foshan Nanhai's Deyao Lighting is a manufacturer of modern lamps and has its own team of designers. It has strong advantages in product appearance and performance design, mainly targeting the high-end market in Europe and America. They have participated in the Hong Kong exhibition for several years. In addition, other exhibitions basically do not participate. In general, the Hong Kong exhibition has always brought them good results. The LED lighting from Zhongshan also indicates that although their products will be applied to some major projects in China, the sensitivity of the domestic market to price and the severity of product homogeneity make high-end products not well Domestic survival. The person in charge of the LED lighting of the leaves said that the Hong Kong Exhibition is the only domestic exhibition they participated in. At the same time, many companies that only sell abroad, such as Henghui Lighting, Hongyi Lighting, and Reid Lighting from Foshan City, also said that Hong Kong Exhibition can be said that they are the only battlefield. In addition, the author also learned that it is not only export-oriented retail home lighting products companies that prefer Hong Kong exhibitions, but also commercial enterprises and power-driven enterprises that are being transferred from domestic sales to overseas sales. They also have great expectations for Hong Kong exhibitions. Even many companies that focus on product development have said that they only participate in the Hong Kong exhibition. Some of the companies that participated in the exhibition for the first time also indicated that they will continue to participate in the Hong Kong exhibition in the coming year. Intelligent lighting is popular with dimming products. If Guangzhou Guangya Exhibition is a barometer of the lighting industry, then Hong Kong Exhibition is definitely the epitome of the global lighting market. The author observed at the exhibition site that not only the detailed division in the exhibition, but also the clear and complete classification of various products, the exhibitors are willing to share their new products and new technologies without reservation. In this regard, some merchants said that some domestic exhibitions, too many observations between peers, the display of new products and new technologies is easy to be imitated, product homogenization phenomenon is serious. In contrast, the Hong Kong exhibition does not need to worry too much about this. Today, the concept of intelligentization is gradually appearing in the market. The author finds that the proportion of intelligent lighting in the exhibition is not large, and the more colorful flags are flying in other countries. On the other hand, many companies' products are moving toward intelligent control. The author learned in the exhibition that many companies focus on product dimming and play their own characteristics in dimming control. Guangdong Shunde Shangming Optoelectronics Technology Co., Ltd. mainly promotes dimmable bulbs at the exhibition. Unlike other manufacturers' products, Shangming Optoelectronics only needs to use ordinary switches for dimming, and the secondary switches are turned on and the lights are getting brighter. To the brightness required by the user, turn off the switch and turn it on again to the brightness of the previous lock. The person in charge of Shangming Optoelectronics introduced to the author that this product, which puts all the complicated control designs into the lamps and lanterns, is called bright, and the simple operation not only makes it have market potential in China, but also has received many orders abroad. Similarly, Longgao Lighting from Shenzhen, its main products in the exhibition are shadowless brackets, fresh lights, grille lights and track lights. The most distinctive of these is undoubtedly a connectable shadowless stand. It is reported that the bracket can not only be connected to a 20-meter-long lamp, but also a product that is rarely seen in the domestic power supply, integrated and can also be used for knob dimming. Not only is it small in size, but it is also more convenient to operate. It is very popular among 4S image stores in China, and is also favored by many overseas customers in export sales. In addition, there are products featuring switchless dimming, mobile phone software dimming, etc., which are endless, and companies that are committed to research and development are tireless in the development of simpler and more scientific products. Slowly move forward on the road. As a well-known lighting exhibition in Asia, Hong Kong Lighting Fair, although not comparable to the scale of Guangzhou Guangya Exhibition, buyers from all over the world will still go to this transaction. Most exhibitors also attach great importance to Hong Kong Lighting Fair and believe that it is still in the lighting industry. Quite a considerable amount of exhibition space. Demonstrating new technology to collect buyer feedback In the downturn of the lighting industry market, exhibitors and buyers of the Hong Kong Autumn Light Show still have great expectations and hope to fulfill their target requirements during the four-day exhibition. Philips Lumileds Asia Regional Marketing Director Zhou Xuejun said: At this year's Canton Fair, Philips Lumileds launched CrispWhite white technology, which is mainly used in retail lighting downlights and spotlights, retailers and users can intelligently control color, also get many retailers and User's attention. At the Hong Kong Expo, we will continue to showcase CrispWhite technology, providing a platform for lighting manufacturers and mid-end users to exchange and master first-hand market information and collect their feedback. The first NanoG company to participate in the Hong Kong show brought the latest design NanoleafBloom, the world's first light bulb to be dimmed without a dimmer switch. NanoY company ChristianYan said: We focus on developing LED lighting products with high energy efficiency. The purpose of this trip is to find international distributors and wholesalers, as well as to work with existing suppliers. We are very happy to talk about the success of a big order on the first day of the exhibition, and also communicated with many professional buyers. South Korea's Dongmyung Lighting Co., Ltd. Edward Hong said: We have participated in the Hong Kong International Lighting Fair since 2005, which has attracted many overseas exhibitors and buyers. The Hong Kong show provides a platform for us to introduce new products and strengthen our links with existing and new customers. The Hong Kong show increased our sales and received many orders from this transaction. The exhibition provides opportunities for communication with designers and merchants relative to the passive attack of exhibitors, and buyers have the right to take the initiative. As long as the purchaser has clear product requirements, the buyer can select the best partner after comparison. A buyer who participated in the exhibition every year said that participating in the lighting exhibition twice a year is looking for LED supply sources. Through the Hong Kong Lighting Fair, they will find some new suppliers every year. A wholesaler from Russia said that this was their first time to participate in the exhibition, mainly looking for LED high-bay lights and spotlights. On the first day of the show, they have found 10 potential high-quality suppliers. According to him, after receiving the supplier samples, they will choose the partner they will cooperate with. Before the production of the products, they will also visit the production plants of agents in mainland China. I really like the Hong Kong show, where we can find what we want and we will come next year.

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