In the past, when consumers purchased automobile tires , they usually bought the original tires, or simply bought their own preferences for the brand. In the future, they could choose according to their preferences for important factors such as safety and fuel efficiency.

A few days ago, the reporter learned from the relevant personnel of the China Rubber Industry Association (hereinafter referred to as the "Association") that the subject of the "Green Tire Industry Research" undertaken by the association has passed the demonstration. The next step will be to formulate the "Green Tire Industry Self-discipline Standard." "The implementation of the "Green Tire Enterprise Voluntary Statement System Implementation Measures", the establishment of "Green Tire Technical Support Center" and so on, and will promote these standard systems to become mandatory national standards.

The " tire label " enables consumers to understand the various properties of the tire at a glance and select the most suitable product. "Tire tags" will fundamentally change people's perception of tires. With changes in consumer behavior, LANXESS Management Board Chairman He Deman said in an interview: “This will prompt China's tire industry to increase its technical strength and gradually eliminate backward production capacity, speed up industrial restructuring and improve product quality to produce Better quality tire products."

Refer to EU labelling law

China's green tire self-discipline standards and tire labeling grading methods are entrusted by the Ministry of Industry and Information Technology and commissioned by the Association. They are planned to be issued before the end of 2013. The initial period is not mandatory and is a voluntary behavior of the company.

However, the association is planning to upgrade this series of standards to industry standards, national standards, and adopt mandatory voluntary steps. According to the plan, by 2015, the association will promote 50% of the tire companies to have the green tire production capacity, and a quarter of the company's "green tires" production exceeds the output of ordinary radial tires. It is expected that by 2017, the mandatory green tire classification labelling will be implemented.

This reporter learned that China's green tire labeling act will also refer to the EU labeling system. The formulation of domestic green tire standards basically refers to the European Union's classification of tires C1/C2/C3, starting from four aspects: green tire product indicators, green tire environmental protection raw material standards, green tire production technology, green tire resources, energy and environmental protection indicators.

The test method and the setting of the limit standard will be set separately from the three aspects of rolling resistance, wet grip, and noise. In particular, the rolling resistance will fully adopt the EU standard. The wet grip and noise may differ slightly according to China's national conditions. .

The EU green tire mandatory labeling act is divided into two phases. At present, most semi-steel tires in China can meet the first phase of the EU standard, 30% of all steel tires can not be satisfied; In addition, most of the semi-steel tires in China reach the second stage of the EU standards, 70% of all steel tires can not reach The second stage standard.

Chinese tire opportunities

As domestic passenger car companies have always been the main supplier of foreign-branded tires, consumers often choose to buy foreign-branded tires when they choose to purchase them. As a result, the proportion of Chinese tires in the passenger car tire market is only 30% of the total. , and are concentrated in the low-end market. The domestic tire companies, such as Hangzhou Zhongce, Triangle and Linglong, can only choose the curve to develop overseas business.

The green tire labeling method, while shuffling the industry, also brings opportunities for domestic tire companies. Fan Rende, president of the China Rubber Industry Association (hereinafter referred to as the China Rubber Association), said: "The tires are labelled with a refrigerator-like energy-efficiency label. By ranking fuel consumption, wet grip, and other indicators, consumers can quickly determine which tires. It's safer and cheaper. Which tires are made of high-quality rubber and have relatively good performance, so that you can determine the tires you need more quickly and easily."

Tyres are not the first industry to implement a simple and easy-to-understand labeling system. The European Union and the United States had promoted the use of energy efficiency labels in the electrical appliance industries such as refrigerators, and energy efficiency has quickly become a primary concern for consumer electronics.

In an era when the difference in tire performance is clear, prices are no longer the main driving force for purchase decisions, and people will begin to focus on tire performance. Within a few short years of the adoption of energy efficiency labels in the European Union, market forces have turned refrigerators from electrical appliances into high-tech energy-saving miracles. In this process, if the Chinese tire companies can grasp the opportunity, they may take this opportunity to make a breakthrough.

Tire industry is moving

All indications are that with the improvement of the tire industry regulations, the tire industry in China is also moving in a hurry to respond positively and improve its capabilities. When the EU label regulations were just introduced, triangular tire orders were affected. A month later, Delta tires made timely adjustments to the technology and changed the tire formula. Since then, orders have gradually recovered.

“The triangular tires currently exported almost all comply with EU regulations, and all of the passenger car tires exported by the EU are labeled.” said Xu Wendong, European market sales manager for Triangle Tire Co., Ltd.

He Deman also revealed that tire companies have also been upgrading their technologies in line with the related regulations on green tires. “In the past, only tire inner tubes used higher-cost, better-performing butyl rubber. Now there are some companies that are trying to use butyl rubber on the tires in order to improve tire performance, including Chinese companies.”

He Deman expects that the global market share of green tires will increase by 15% after the European Union adopts mandatory tire labeling , while the average growth rate of the butyl rubber market is expected to reach 5%. For this purpose, it has invested 400 million euros exclusively in Singapore’s Jurong Island. A butyl rubber plant with an annual output of 100,000 metric tons was built.

The National Rubber and Tyre Engineering Technology Research Center Wang Mengxi team developed a new material. Tires with this new material have reached the European Union's Class B standard in terms of fuel efficiency and wet grip. This is the first Chinese tire to receive double-B tires after the EU Tire Label Law was introduced. At present, such tires have been put into large-scale production by enterprises in Qingdao.

According to relevant sources of the association, “The tire enterprises have formed a consensus that they will comprehensively promote the development of China’s green tire industry from the aspects of raw materials, process technology and product standards.”

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