The first year of the self-service car washing machine, you may wish to look at the future of the one hundred billion market

Compared to the widespread adoption of self-service car washers in Europe and the United States, the domestic market has just begun. In 2015, China has 280 million motor vehicles, 170 million vehicles, and CAGR (composite annual average growth rate) of 14.8%. By 2020, it will exceed 200 million vehicles. The ratio of the number of self-service car washing machines abroad and the ratio of vehicle ownership to the standard is approximately 1:600. The domestic market has increased the proportion to 1:1000, and there is also a market capacity of 1.7 million self-service car washing machines.

Today, every city has scattered dozens of self-service car washing machines, and the country has only added tens of thousands of units. The market capacity is far from saturated. Data forecast: According to monthly self-service car washing machine monthly revenue of 5,000 yuan to calculate, in 2020 China's self-service car washer annual revenue up to 100 billion yuan.

In view of the future market of self-service car washing machines, we have done the following combing and analysis

1. Why is the domestic self-service car washer industry right?

(1) There is a serious mismatch between domestic car ownership and car washing services, and the problem of expensive car washes has not been solved.

The domestic car wash shop is the main consumer choice for car owners. The year-on-year increase in labor costs and storefront rentals has resulted in a reduction in the profitability of car wash shops, and the scale of store-style services cannot be expanded to keep up with the increase in the number of cars. The high cost and unbalanced supply and demand are the main reasons for the high cost of car washing. The convenience and economy of the self-service car washing machine can resolve this pain point in the market, and the self-help car washer that does not need manpower, small footprint, and flexible operation finds an opportunity for an outbreak.

(2) Technology Drives a Good Interactive Experience: NFC, Non-Cash Payments, and Mobile Devices

China's smart phones have been basically popularized, and mobile Internet has brought about drastic changes in national life. Mobile payment technology has been introduced into self-service car washers, making it more intelligent and convenient for car owners to self-car wash. This marks the beginning of self-service car washing machine into the era of Internet+, users only need to use the phone to operate the device in a few simple steps. At present, the non-washable self-service car washing machine already has the LBS function, and the owner can quickly find a nearby car wash outlet based on the positioning.

2. How will the self-service car washer industry develop in the future?

(1) The strength of the equipment manufacturers to be transformed into platform operators, and those who could not keep up with the Internet R&D technology are eliminated.

In the age of the Internet, software and smart technology R&D has become a watershed between traditional manufacturers and Internet companies. In the past, if information is asymmetric, who can please the customer and who will get the market? In the information explosion, who can please? For users, who can win. The survival of the fittest, Darwin's theory of evolution applies to the market economy.

(2) The self-service car washer will become the favorite terminal media for advertisers

The same concept of vending machines, through the addition of electronic LCD advertising screens, brought them advertising revenue of several hundred million yuan a year. The self-service car washing machine faces the car wash users, and the customer's positioning is more precise and the residence time is longer. These advantages will become the terminal media pursued by advertisers with the rapid growth of terminal self-service car washer terminal equipment, and the value of the equipment will be expanded.

(3) In-depth development of automotive services

Compared to the huge auto aftermarket, the 100 billion self-service car washing machine industry is just one service branch. In the Internet big data platform, with considerable user data, it has mastered the initiative to mine user value in depth. The current stage of self-service car wash service is only a cut-off point for the car aftermarket. The future can involve all aspects of car life, such as insurance, rescue, maintenance, driving, supplies and so on.