Driven by the rapid development of the automotive market, the Chinese lubricants market has become an arena for domestic and foreign oil companies to compete. Foreign brands such as Shell, BP, and Mobil, as well as local lubricant brands such as Kunlun and Great Wall, are increasingly fiercely contested. How to stand out from the competition has become the most worthy issue for major lubricant companies.

At the beginning of December 2010, in the "2010 Lubricant User Survey," local brands such as Kunlun and Great Wall won the "Customer Satisfaction Lubricant Brand" award for their excellent product quality; it is not coincident that this year's Klein company's market survey data It also shows that the rankings of CNPC and Sinopec's lubricating oil companies in the domestic market are also ranked first and second before Shell. All these data strongly demonstrate that the performance of domestic lubricant brands represented by Kunlun and Great Wall does not detract from foreign brands.

Needless to say, the local advantages of local brands are becoming more apparent. Not long ago, Liao Guoqin, General Manager of China National Petroleum Lubricants Co., Ltd., at a press conference on the "Guidelines for Commercial Vehicle Lubrication," could confirm the mystery. She said: "China Petroleum Lubricant Company has been supporting China Automotive since its establishment. Industry, to provide the best lubrication products for the vehicle as an important business philosophy of the company.In the future, we hope to strengthen the cooperation with the major auto manufacturers to introduce China's own automotive lubricant standards.At the same time, Kunlun also regards technological innovation It is the eternal driving force for the development of the company. We will continue to adhere to the 'unified principles of scientific research' and unswervingly strengthen scientific research."

At the same time, foreign lubricant companies have begun to use practical actions to prove their determination to change the status quo. Recently, Shell's world's largest production base for grease production has laid a foundation in Zhuhai, Guangdong Province. Its purpose is to provide support for Shell's rapidly growing lubricant business in China. Shell Lubricants Technical Director of China and Hong Kong Sha Yunfei also stated at a technology show: “Technology innovation, technology applications and a strong technology partnership are the key to Shell’s leading position in technology.”

It is not difficult to find that transnational energy giants and local lubricants brands regard “science and technology” as their own magic weapon. In this regard, all parties can also use their best efforts to demonstrate their advantages. In January 2010, CNPC Lubricant received the second national technology invention second prize in the history of China's lubricant industry. In November of the same year, they also jointly established the “Marine Oil Evaluation Joint Laboratory” with Dalian Maritime University. . Not long ago, Shell also exhibited for the first time in China a sedan-transparent model with a 1:1 ratio of real cars. Its purpose is to allow consumers to clearly see how Shell Lubricant is Clean and protect the various components.

It is believed that as the competition in the lubricants market continues to escalate, competition between local brands and foreign brands in product innovation, especially in technology, will be even fiercer. This will prompt more high-quality lubricant products to emerge in the future. This is precisely what the majority of consumers really hope for.

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