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The most crucial point of market saturation is that with the development of domestic construction in 2007-09, the construction machinery has also developed rapidly. Many people think that this is a piece of fat and they all push inside to drill, causing the construction machinery to overheat. With the national regulation of the economy and other aspects, construction projects have gradually decreased, and the high temperature conditions of construction machinery have also fallen. Until 2010, the situation of such machines with less worksite began to appear, and this trend is not obvious. Under the circumstances, there are still many people joining in succession. In 2011, many users who could not afford loans have gradually withdrawn from the construction machinery industry. This has also caused the secondary market to become one of the mainstream markets for construction machinery. The data can reflect the development of construction machinery in the past two years.
The direct factor of malicious competition leading to malicious competition is the saturation of the market, less engineering, and more machines, so the money that appears is almost as dry as possible. Everyone robs each other and works for a project by driving down the price. Such vicious competition leads to many owners. Buying machines can not afford high loans, and eventually withdraw from the construction machinery industry. Many users interviewed, which also reflected that many new users just joined the construction machinery, do not understand the current market, leading to lower and lower wages, forcing many old users have to consider exiting the construction machinery industry.
It is difficult for construction projects to be accounted for. In the current status of the construction machinery industry that has been difficult to walk through, although users with low wages but who can barely get projects, it should be more optimistic. Forced to withdraw from the industry that has been working hard for more than 10 years, the busy work is done, but for many users, the most annoying thing is to ask for accounts. When interviewing users, some users mentioned that “you need to "It is difficult, difficult to go to the sky," and you can't sleep when you stay overnight. You have to delay when you need money, or you have to simply point out that there is no money, and there is no relevant department to solve it. The court money is not worth playing. Lawsuit, so some users even if they can get the project, it is difficult to move.
The price of oil rose. The Development and Reform Commission issued the policy of controlling diesel fuel again and again. From April 2005 to April 2011, the Development and Reform Commission adjusted the ex-factory price of diesel oil 24 times, of which 17 were increased and 7 were lowered. The cumulative price per ton increased by 4,410 yuan. As oil prices soared, malicious competition led to downward pressure on project costs, and oil prices continued to increase, putting a lot of pressure on users of construction machinery. The following is the gasoline and diesel price adjustment table in recent years.
Drivers' wages rose with rising prices. Whether they were oil prices or wages, they rose. Ten years ago, a very good master had a salary of at most 1,500 yuan. Now he has just graduated from school or has just become skilled in doing some simple loading activities. The little master, a lot of open asking prices will not be less than 1,500 yuan. Now, the average salary of the driver's master is around 4,500 yuan, and the whole package is almost 6,000 yuan. If you meet a good driver, the driver is still good, can properly maintain the machine, no trouble, save the maintenance costs, if If you encounter a poor driver's master, do not properly maintain the machine, the machine often has problems, in addition to oil, money, but also extra repair costs. This is also a headache for many users.
The above situation is the reason why users have to withdraw from the construction machinery industry. The exit of the users means that the sales volume of the manufacturers declines. The major brand manufacturers are constantly increasing their output, but the sales volume has continuously declined, and many manufacturers have racked their brains to come up with All kinds of promotional tools are in the period when the entire machinery industry is in the cold winter, and this method will not achieve any effect.
In 2011, the construction machinery industry was in a sluggish year. What kind of situation will it be in 2012? Xiao Bian interviewed some users and talked about the development trend of construction machinery this year. It is generally believed that the situation in the first half of 2012 is still not optimistic because of the current situation. In the end, what factors led to such a severe winter in the booming construction machinery industry? What about the situation? Through interviews Xiao Bian summed up to the following points.