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Affected by the macro-environment, commercial vehicles, construction machinery and other industries that are equipped with internal combustion engines have experienced downturns in 2012, and the internal combustion engine industry is naturally uncomfortable. However, the reporter found that, in the weak pattern of the industry, the vanguard companies have each gained their rewards, showing the Matthew effect of “strong and consistentâ€.
Weichai: Diversification accelerates layout
At Weichai Group's 2013 business conference, the group made a comprehensive demonstration of 51 scientific and technological innovations, 88 sets of various power equipment and hydraulic systems in the 5,000-square-meter exhibition area. What is more concerned about by the industry is that at the product exhibition, many brands such as Weichai Power, Shaanxi Heavy Duty Truck, Yaxing Bus, Hande Axle, and overseas strategic reorganization of the French Baudouin, Italy Ferretti, Germany KION, etc. Debut, the participating OEMs and dealers representatives can not help but lament: Weichai has been developing rapidly in these years.
It is the Weichai Group's continuous expansion of its diversification strategy and the gradual completion of its strategic restructuring, which has further improved the Weichai Group's industrial layout.
The goal of Weichai's development is to take the whole machine as the guide, possess core technology, possess global competitiveness, and continue to develop the industrial equipment manufacturing group and enter the world's top 500 companies. And Tan Xuguang, who is the helm of Weichai Group, is more familiar with it. He knows better than anyone else that selling engines alone is not the gateway to the world's top 500. Therefore, Weichai staged multiple variations in 2012. Based on the quality of existing products, we continued to extend our own strategic thinking, further promote our global layout, and finally ushered in the leap of the enterprise.
On January 10, 2012, Weichai Group reached an agreement with the main creditor of Ferretti Group, one of the world’s largest luxury yacht manufacturers, to acquire a 75% controlling stake in Ferretti Group with a total investment of 374 million euros. In 2012, 8 The month successfully completed the restructuring work. It is worthy of recognition that since the reorganization, the cooperation between the two parties has progressed smoothly and the results have been remarkable. The Ferretti Group has gradually entered the fast track of development and has received the support and approval of shareholders and employees.
On January 12, 2013, local time, the largest top-class luxury yacht “CHOPICHOPI†constructed by CRN Shipyard of Weichai Ferretti Group was launched in Ancona City. This was the successful reorganization of the Italian Ferretti Group by Weichai Group. After the largest commercial activity. At the event, Tan Xuguang, chairman of Shandong Heavy Industry Group and Weichai Group, said that the launch of “CHOPICHOPI†yacht allowed us to see Ferretti’s unparalleled technical strength and infinitely bright development prospects. Weichai Group will fully support the development of the Ferretti Group and ensure that Ferretti will inject a powerful growth momentum into the high-growth Asia-Pacific region represented by China. Weichai Group will do its best to enhance Ferretti's brand value and will continue to consolidate its leading position in the global luxury yacht market.
After Weichai reorganized the Ferretti Group, in September 2012, Weichai and the German KION Group signed a strategic cooperation agreement. The Kion Group is one of the world's leading industrial forklift manufacturers and a global leader in hydraulics technology. According to reports, the strategic cooperation, Weichai Power invested a total of 738 million euros, of which 467 million euros will acquire a 25% stake in KION through a capital increase, and another 271 million euros will be acquired from Linde Material Handling Co., Ltd. its hydraulic 70% of the company's majority stake. Until December 27th, 2012, the two companies successfully completed the final transaction in Wiesbaden, which marked that the largest direct investment in Chinese enterprises in Germany has finally settled.
It is understood that most of the funds for this transaction will be used to repay the KION Group's senior debt, so as to further optimize KION's capital structure. In addition to the transaction cash, Kio's outstanding shareholder loan, which was originally due in 2021, was transferred to shareholders' equity at the completion of the transaction.
The strategic reorganization is an important step in the strategic globalization of Weichai Power after the successful reorganization of the Italian Ferretti Yacht Company. Through this transaction, Weichai Power entered the world's leading forklifts and high-end hydraulics, which helped the adjustment of its product structure and the overall upgrade of the industry. At the same time, since the hydraulic control system is the most prominent “bottleneck†restricting the development of China's equipment manufacturing industry, Weichai Power will master the high-end hydraulic technology and will help break the global monopoly of hydraulic manufacturing that has long been dominated by foreign companies and change China’s high-end hydraulic products. The long-term dependence on the status quo of imports will boost the upgrading of China's construction machinery industry and achieve high-end expansion into the value chain.
At the same time, the restructured KION will leverage on Weichai Power's strong local strength and abundant network resources to rapidly enter the high-growth Asian market, and will benefit from the extensive supply of Weichai Power in China and Europe. Business system.
So far, in January 2009, Weichai won the Baudouin-related assets with a bid of 2.99 million euros, so Weichai Power has fully performed the "Overseas Trilogy."
Yuchai: One step ahead of micro growth
On December 27, 2012, Guangxi Yuchai Machinery Co., Ltd. held a new product launch conference in 2013, and launched seven national V5 natural gas engines and five national four diesel engines at one time. “The 12 new products are high-performance products that we have concentrated on for several years. Their release will be the first opportunity for Yuchai to fully switch the national IV emission standard diesel engine and the State V natural gas engine market in 2013.†Wu Qiwei, General Manager of Yuchai That is to say.
Looking at the market performance of Yuchai in 2012, Wu Qiwei used eight words: “The share has grown and the results have been gratifyingâ€.
In the past year, due to the continuous fermentation of the European debt crisis, weak external demand, and insufficient project start-ups, the domestic GDP growth rate slowed down, and the market demand for automobiles and construction machinery continued to be weak. The overall situation of the domestic engine industry was not good. , The major domestic engine manufacturers have dropped sharply.
“In 2012, the domestic engine market was a sluggish year, and Yuchai was a year of further growth in market share. With the commercial vehicle market continuing to decline, Yuchai has achieved growth in various segments.†Wu Qiwei The reporter told reporters that Yuchai sold 435,000 units of its engines in 2012, a year-on-year drop below the industry's overall level, and bucked the trend in multiple market segments.
In fact, in the depressed market environment, Yuchai's engine sales in 2012 decreased by 15% year-on-year, but far below the industry's overall decline of more than 24%. Due to the relatively small decline, Yuchai's market share has risen steadily last year, rising by 3 percentage points, and the sales volume is 110,000 more than that of the second place, and continues to sit first in the industry.
Talking about the market's reverse market growth, Wu Qiwei said: "Last year in the commercial vehicle sector, thanks to the outbreak of school buses, natural gas buses, hybrid buses and light passenger vehicles, Yuchai's passenger car engines have grown in pace with the domestic passenger car market. In terms of school buses, Yuchai launched a school bus engine in 2012, which has a significant promotion effect, and the annual sales volume is expected to exceed 10,000 units, which has become a growth point for the passenger car segment.As for gas engines, Yuchai has sold more than 20,000 units, an increase of 51.6% year-on-year. In particular, in the fourth quarter, sales were more than 3,000 units per month. In terms of hybrid power, including gas-electric hybrid and hybrid power, Yuchai has achieved very good results. In terms of light passengers, Yuchai is in Europe. The Japanese market for light passengers has also made considerable progress."
In addition, in the case of a significant decline in the marine and power generation industries last year, Yuchai also achieved a converse trend. Shipbuilding engine sales increased by 18% year-on-year, with a market share of 23% and an increase of 8% year-on-year, creating the only growth in the shipbuilding industry. The "Yuchai phenomenon." In the agricultural machinery market, the industry as a whole fell by around 20% last year, but Yuchai's performance in tractor power and corn harvester growth was basically the same as in the previous year.
Wu Qiwei judged that in 2013 the world economy will still be in a period of adjustment, the demand growth will be weak, and the market situation will not be optimistic. In 2013, the state-administered gas engine country V and diesel engine country IV regulations will bring more opportunities and challenges to engine companies.
"Yuchai must continue to maintain the industry's leading and leading position and improve the market vitality of its products. It must always strengthen the building of independent innovation capabilities, follow the national energy-saving emission reduction policy, and take the market as the guide, inheriting the outstanding performance of Yuchai's products. Based on the foundation of product R&D, design and quality assurance, we will create a batch of products that are suitable for the market, superior performance and outstanding quality,†said Wu Qiwei.
Speaking of the sales target in 2013, Wu Qiwei said that Yuchai must ensure that 455,000 units are achieved, which is more than 20,000 units over 2012. The development theme of Yuchai in 2013 was "Special Breakthrough, National Four Nations First to Preempt."
Looking forward to 2013, Wu Qiwei is full of confidence: “Under the strong backing of Yuchai’s strong capabilities, under the strong support of independent technical capabilities and new product launches, under the guidance of market segments and special breakthrough tactics, China’s five gas engines will be utilized. With the favorable timing of the full switch of Guoji Diesel Engine, we will achieve the recovery growth of Yuchai in the commercial vehicle industry by completing the planning, preemptive, preemptive, preemptive, and incremental advancement, and complete Yuchai in 2013. We will maintain the sales target of 455,000 units, 470,000 units, and 490,000 units."
Xichai: steady growth
In 2012, the sales volume of FAW Xichai Diesel reached 316,000 units, and the sales of modified vehicles were 9300 units. The sales revenue was 9.1 billion yuan. The market share increased by 0.8 percentage points. The indicators such as total asset turnover and current assets turnover reflected the indicators of the company's operating capability. The industry first.
Qian Hengrong, director of FAW Wuxi Diesel Engine Factory, summed up: “Recalling 2012, we can sum up in three sentences, namely, the hard-won steady in adversity, the hard work in entrepreneurship, and the fact that the crisis in development cannot be overlooked.â€
This “stability†is mainly manifested in four aspects: First, despite the severe situation, the operating status of the company remains relatively stable. Second, despite the overall weakening of the industry, Xichai’s decline was smaller than that of its rivals. Market share, which represents the level of competitiveness, also increased slightly. The market share grew weakly by 0.8 percentage points. Third, through a series of measures such as optimizing costs, strictly controlling expenditures, and improving the marginal contribution of products, the company has avoided the risk of loss caused by high investment. Fourth, Xichai’s employees have a general understanding of the overall situation, take into consideration the overall situation, and work with companies to achieve common goals and overcome difficulties. They have always maintained ideological stability and team stability.
FAW Xichai responded to the market's declining trend and could see the clues from the market performance. In 2012, the year of rapid development of the export market of FAW Xichai, Xichai successfully exported high-quality engine products to Russia, Iran, Vietnam, and Indonesia, and at the same time, its four-engine products began to export in batches. Russia, South America and other regions have been supplied in batches, which means that Xichai's export products cover the country from country 1 to country 4, and the export product structure is scientific and reasonable.
At the same time, FAW Xichai also achieved satisfactory results in the domestic market: the first batch of 21 national and four school buses supported by Xichai and Xi'an West Bus were all successfully rolled out and delivered to customers. Xichai provided the bus with five countries. Emission standard model CA6DLD-20E4 has improved the safety performance of school buses from the function setting; Xichai LNG engine products successfully matched Suzhou Jinlong, and the first batch of LNG natural gas coaches jointly built by Suzhou Golden Dragon and Xichai passed the inspection and acceptance. Xichai LNG Engine has established a solid foundation for entering the passenger car market...
For the Chinese power industry where the overall slowdown is slow, the performance of FAW Xichai is undoubtedly one of the best. What exactly does FAW Xichai have such eye-catching performance?
Constantly seeking innovation in technology and management, and firmly maintaining the high quality of products is the key.
Reluctantly grasp innovation. Focusing on energy conservation, emission reduction, reliable durability, safety and comfort, electronic intelligence, and new technology and new materials, FAW Xichai will enhance its technological innovation capabilities. The product focuses on three aspects of high technology, thermal management technology, low friction technology, hybrid power, and intelligent control. It focuses on research and breakthroughs in the area of ​​technology; it accelerates vermicular iron materials, cold test technology, tool technology, green manufacturing, materials, etc. The research and public relations process in the aspect; the steam reform is fully dedicated to the development of the special direction, and the engine's pulling power is exerted, and the products will be refined. On this basis, all employees of FAW Xichai strengthened the sense of urgency, responsibility, and mission of technological innovation, implemented measures, and effectively promoted the development of technological innovation. At the same time, FAW Xichai invested more in hardware and created better technology innovation. conditions of.
Unswerving mention of quality. First of all, FAW Wuchai started from the source and improved product quality by guaranteeing the quality of procurement. For this purpose, the FAW Wuchai Purchasing Department has put together a series of practical and feasible solutions: the two-dimensional code information scanning is included in the purchase of the normal parts In the library inspection project, the inspector must pass 100% scan to issue materials and submit an assessment report every month. For bar codes involving quality traceability, the inspector must do inspections and records for each batch. At the same time, the Procurement Department also organizes business training for a total of 87 supplier representatives from 68 suppliers. A number of initiatives go hand in hand, making the high-end quality of FAW Xichai guaranteed from the source. Secondly, the employees of Xixi Diesel also issued a strong tone of “enhancing the quality of the fittings and starting from meâ€, and rigorously and meticulously ensured that the technological requirements were fulfilled 100%.
It is through such reluctance to grasp innovation and uncompromising quality that the high-end quality of FAW Xichai products has been fundamentally guaranteed and favored by customers, so that it can always maintain a strong momentum in the market.