SWOT Analysis of Domestic Punch Market

In recent years, the rapid development of China's auto industry has made the market of punch press factories more prosperous. At present, the market for domestic middle and low-end CNC punch accessories products is basically occupied by domestic products, and some products such as CNC index heads and arbors have certain volume export. Here we analyze the four aspects of SWOT.

Opportunity - Influx of products from the Taiwan region has increased in recent years, and the market competition for mid-range CNC punch accessories has become increasingly fierce. High-end technology products mainly rely on imports, and imports from industrial countries such as Japan, Germany, and Italy are more. General machinery and traditional punch accessories are exported to international markets. Although there were increases in the export volume of some punch accessories in 2004, the total export volume of various types of punch accessories was not large, indicating that the demand in the domestic market has become greater.

Threat - In order to enter the mainland market in China, the prices of products from abroad and Taiwan have been gradually reduced, and their market share is gradually expanding. At present, due to the obvious advantages of domestic products in the pre-sale technical business exchange and after-sales service compared with foreign manufacturers, the CNC punching accessory products of the domestic punching plant can be continuously developed. However, as foreigners adopt the mainland's localized production methods, we will lose these advantages. In recent years, the development speed of the punch tool industry in some developing countries has been accelerating, and it has also gradually imported punch attachments to the mainland market, and has certain price competitive advantages. For example: Indian companies are rapidly developing various types of press accessories, various types of chucks, CNC rotary tables, and numerically controlled tool holders. They also have certain advantages in terms of price compared with other importers.

Strength - product development: In terms of the type of punch attachment, most of the domestic punch accessories companies have, but also basically belong to professional production, to meet the needs of the host. The level of CNC punch press attachment products has been improved compared to previous years. Index grade CNC accessories, CNC tool holders, power chucks and other products, specifications and varieties continue to improve, the structure continues to improve, the main performance and reliability have greatly improved.

Weakness - 1, product development situation: With the development of numerical control technology, the continuous application of new technologies, new processes, foreign new varieties, new structure of CNC punch accessories continue to emerge, completely changed the traditional structural principles, the rotation speed is much higher In the traditional mechanical structure. Machining Center Angle Conversion Boring and Milling Head, CNC Gantry Milling Machine with ac axis Double Swing CNC Milling Head (including mechanical and servo motor direct drive type), B axis for milling and milling center or b, y two axis movement milling For CNC gear milling heads for gear hobbing, at present, only a few research institutes or manufacturers in China are in the research stage and there is no production capacity. Hosts basically rely on imported equipment. In addition, the high-speed characteristics and clamping accuracy of power chucks and arbors used in high-efficiency CNC punch presses have a wide gap compared with foreign countries.

At present, domestic CNC punching accessories should be able to meet the matching needs of mid-range CNC punching machines, but the punching accessories for some high-end horizontal CNC punching presses still have gaps compared with foreign countries. The main reason for the gap lies in the overall equipment manufacturing capacity and cooperation supporting capacity. , The lack of technological transformation of the company itself. This is also the main reason why China's product level is lower than that of foreign products.

In recent years, due to soaring market orders, new product development efforts have been affected. From the perspective of the machine tool annex club secretariat, the development of new products for industry companies is mainly focused on key enterprises. Most industrial companies should pay more attention to the research and development of technical reserve products when guaranteeing a large number of market orders, and resolve the contradiction between the order products and the development of new products. It is necessary to ensure the current market, but also pay attention to the development of future market competitiveness.

2. Compared with the punching plant, the technical transformation of enterprises is characterized by the following characteristics: the number of enterprises in the punch press industry is large, and there are many new private companies. Except for some of the original state-owned enterprises, most enterprises are not large in scale. There is still a gap between the equipment precision and equipment performance of industrial enterprises.

3. Reform of enterprises' reforms In the past two years, there have been a large number of machine tool accessories industry restructuring companies. From the perspective of the branch secretariat, eight former state-owned or collectively-owned enterprises have been restructured into private or private enterprises, and some have changed their names. In recent years, many private companies have also been created. The scale of these private companies has expanded rapidly.

Any good management mechanism needs to be people-centered, and implementing a new management mechanism also requires a period of mutual adaptation. In particular, the reformed enterprises will take measures to reduce staff and increase efficiency. After the staff reduction and efficiency increase work is completed, and then a new management mechanism will be provided, the development speed of the enterprises will be significantly accelerated, and the economic benefits will be significantly improved. The reduction in staff efficiency has a direct bearing on the immediate economic interests of the employees. It is difficult to formulate internal policies and work, and it must be carried out carefully.

The main existing problems are as follows: 1. The intensity of new product research and development is not enough. 2. The level of production and sales linkage needs urgent improvement. 3. The quality consciousness needs to be strengthened 4. The standardization work force needs to be strengthened.