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The severe sales and sales situation of the commercial vehicle market in the first five months of 2011 made the chassis and special vehicle companies feel that the hot market began to decelerate in previous years, and many companies could not see the future of the commercial vehicle industry.
Steady growth will run through the "Twelve Five Years"
On May 28, 2011, at the 2011 International Forum on China's Special Purpose Vehicle Industry Development, the secretary general of the Special Automobile Branch of the China Association of Automobile Manufacturers made a judgment on the pessimism of some enterprises: the development speed and previous forecasts of the special vehicles in China during the 12th five-year period. The average annual growth rate of more than 9% will not be much different, and some stages will encounter twists and turns, but the overall trend is certainly rising.
The Information Resource Department of the National Information Center has also reached similar conclusions by analyzing macroeconomic data. Since 2011, China's auto production and sales have dropped sharply, causing many auto companies to recall the scenario of the cold winter in the second half of 2008. However, this macro-control policy is different from the past. The main measures are to tighten the monetary base and raise the deposit reserve ratio. The company has obviously felt financial pressure. The tightening policy is difficult to relax in the short term. Therefore, it is very difficult for commercial vehicles to recover sharply in the short term. It is estimated that the production and sales of commercial vehicles will increase by more than 10% year-on-year in 2011.
Relevant data show that the impact of macroeconomic regulation on different types of special vehicles is very different. China's macroeconomic trends and investment are positively related to special vehicles such as semi-trailers, and have a greater impact on special vehicles with small scale and low technological content; they have little impact on special vehicles for operations and will continue to be stable. increase. In spite of this, the production-oriented special-purpose vehicle manufacturers must remain calm, work hard at high, refined, and specialized skills, and work hard to improve the level of technology and value-added products. They must not be overheated and only pursue quantity and scale.
Production companies with high technological content, high added value, and products that meet the requirements for energy conservation and emission reduction have strong anti-risk capabilities and good business performance. CIMC Vehicles (Group) Co., Ltd. began to adjust for the purpose of improving profits as early as a year ago. Semi-trailer production was affected in the first few months of 2011, but with the launch of semi-trailer product upgrade platforms, Vehicles that can save operating costs for users and meet energy-saving emission reduction requirements will become new growth points.
Mergers and reorganizations are dominated by enterprises
During the 12th Five-Year Plan period, the special-purpose vehicle industry must undergo structural adjustment and transformation and upgrading. In the course of transformation and upgrading, mergers and acquisitions among enterprises are inevitable. Mergers, reorganizations, and transformations and upgrades are enterprise-led rather than government-led.
Large conglomerates such as CIMC and AVIC have entered the special-purpose vehicle industry. Through a series of mergers and reorganizations, they quickly formed scale and established their dominant position. Judging from existing cases in the special-purpose vehicle industry, private enterprises are consciously and voluntarily merged by state-owned large-scale groups and are a kind of market behavior. From the perspective of the merged company, entering a large enterprise group is the best choice. At present, there are still many private companies looking for opportunities to enter large groups. The number of private enterprises in the special-purpose vehicle industry accounts for more than half of the total number of special-purpose vehicle companies. These private enterprises are still full of vitality. Transformation and upgrading are often faced with in the process of enterprise development because the market is constantly changing.
Multi-headed management is still an enterprise heart disease
In this forum, the management problem of the special car industry is still a topic that can not be circumvented. The problem of multi-headed management of the industry that has not been solved for many years is still a heart disease of the enterprise.
Many corporate representatives called for the management of special vehicles by the management department to be distinguished from the management of passenger car and truck chassis companies in order to adapt to the special features of small vehicles and varieties. In response, the Industrial Policy Department of the Ministry of Industry and Information Technology indicated that the management of special vehicles by industry management departments has been improving for 20 years. The current management methods are more scientific, systematic, simpler, and more transparent than before. With respect to the issue of differentiated management of special vehicles, it may be a good solution for enterprises to scientifically declare product announcements.
Multi-headed management is an old issue that has plagued private car companies. The "Limit and Measurement Method for Fuel Consumption of Freight Cars", which was implemented by the Ministry of Communications on March 1, 2011, has become the focus of discussion by corporate representatives on the forum. The person in charge of a special-purpose vehicle production company complained that the fuel consumption limit has a great influence on the enterprise. So far, the company has spent 3 million yuan for fuel consumption limit compliance, and spent 3 million yuan to compensate for user losses.
For chassis manufacturers, the cost for fuel consumption limit calculation must be calculated at 10 million yuan or even 100 million yuan. A person in charge of a heavy truck company revealed that in 2011, the company's production and sales volume decline, 20% to 30% is caused by fuel consumption limit management. Many companies have reported that most companies in 2011 feel more difficult and the implementation of fuel consumption limit standards is undoubtedly aggravated. The relevant management departments should communicate with each other more to reduce duplication of management and help enterprises tide over the difficulties.