According to reports, the special meeting of the sales system and lubricant company leaders recently held by Sinopec Corp. opened the prelude to the integration of lubricants sales channels, marking the “professionalization, flatness, and longevity of Great Wall brand lubricants”. "Efficient" channel new model construction officially surfaced.

Lubricating oil is one of the most market-oriented petroleum products in China. With the development of the economy, the lubricating oil products show a trend of high-end and subdivision. At the same time, the lubricating oil network is characterized by flatness and terminalization. Song Yunchang, general manager of Sinopec Lubricants Co., Ltd., said that the integration of Great Wall Lubrication Oil's business is based on the development trend of the lubricant industry. The main goal is to establish an integrated management model and operating mechanism that meets the laws of the market, and further enhance the channels. Competitiveness.

The core content of Great Wall Lubricating Oil 's integration in this channel is the transfer of lubricants from Sinopec's oil companies and Sinopec Lubricants. Relevant customers and market management functions will be undertaken by Great Wall Lubricant's five major sales centers nationwide. Prior to this, provincial and municipal oil companies undertook the distribution of lubricants in the Great Wall of China in the Sinopec region. After the integration of the channels, the provincial and municipal oil companies mainly engaged in retail sales of lube oil at gas stations.

Li Liangyao, Deputy General Manager of Sinopec Lubricants Co., Ltd., told reporters that through the handover with the oil companies, Great Wall Lubricants will sort out and integrate the existing channels, as well as channels for the transfer of provincial and municipal oil companies. Based on the principle of specialization, the division of channel categories is based on product category-industry portfolio direction, in order to position and develop channel members; at the same time, the principle of flattening is adopted to shorten the sales chain, and the regional distributors are mainly based on development terminals. Further increase channel efficiency and stimulate channel vitality.

In order to ensure the smooth progress of business integration and ensure the lubrication needs of customers, Sinopec related units and departments have made full preparations and detailed plans and procedures. It is understood that the relevant business handover will last for two months, and the timetable for Great Wall Lubricants' restructuring of the entire channel will last one to two years. Li Liangyao said that Great Wall Lubricants will use the opportunity of channel integration to build a channel system with distinctive professional characteristics into the core competitiveness of the growth city brand.

In August 2011, Sinopec proposed the strategic goal of “building a world-class energy and chemical company”, and Great Wall Lubricants also regards “entering the world-class lubricating oil brand phalanx” as the goal of its “Twelfth Five-Year Plan”. Great Wall has been a leader in the Chinese lubricants industry. Although this channel reconstruction plan is at home, it is considered as an important step for the development of the Great Wall toward internationalization. (Finish)

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