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The fierce battle between the second plant of the Shenlong Auto Group was announced last week. In the game between the governments of Shenzhen and Wuhan, Wuhan, which had the preponderance of its advantages, eventually won and successfully became the winner of the PSA Peugeot Citroen Automobile Company (hereinafter referred to as “PSAâ€). By.
Wuhan won the final
On Friday, Shenlong Motor Co. announced that the site for the second plant to be brewed will be located in Zhuankou Development Zone, Wuhan. This put an end to the suspense of the second factory. It is reported that the board of directors of Shenlong Motor Co., Ltd. was held in Paris on July 6, 2006. Both shareholder PSA and Dongfeng Motor Company made a clear statement on the new industrial planning announced by Shenlong in April this year.
According to this resolution, both parties announced that they will establish a new plant with an annual production capacity of 150,000 vehicles in Wuhan, Hubei Province. The new plant, located next to the existing plant of Shenlong Motor Co., will start construction at the end of this year. The new plant includes three major workshops (welding workshop, paint shop, and assembly shop). It will be put into production in 2009. The new plant will produce a large sedan on the Peugeot Citroen Group 3 platform.
Just three months ago on April 3, PSA announced that its joint venture in China, Shenlong Motors, will expand its second plant and put into production 9 new models before 2009, introducing a brand-new number 3 for mid- to high-end products. platform. However, after the capacity expansion project of the existing Shenlong Automobile Wuhan plant, its annual production capacity will reach 300,000 in 2008. At present, Shenlong Motor Co.'s Wuhan plant produces a total of seven different models. At the same time, the capacity doubling project is also being carried out in stages.
Wuhan’s final victory has made the Shenzhen Hafei Automobile Base, which has been working hard with PSA since last year, particularly lost. According to a person from Shenlong Motors, PSA has approached a number of mainland companies since last year, among which Hafei Automobile and PSA have talked several times. Once PSA President Foltz has rejected a joint venture with Hafei Motor in public, Hafei Motors may choose Additional models involve PSA's business in China. Among them, a base that Hafei is building in Shenzhen has become the target of PSA's base selection in China.
The production base established in Guanlan, Bao’an District, Shenzhen is the second production base of Hafei Motors in China. It is located on the east side of Guanlan Meiguan Expressway in Bao’an District. "Hafei has never given up its plan to cooperate with PSA. Despite the PSA joint venture draft, Hafei and PSA can also seek other cooperation models. For example, this time, Shenlong's second plant site was selected and PSA did intend to use Hafei Shenzhen base. When PSA announced the start of production of its second plant in April, neither Shenzhen nor Hafei gave up their efforts, according to Shenlong, who said, “While the Wuhan municipal government retained its long-standing ties with Dongfeng and a series of favorable conditions, it retained PSA.â€
PSA bets on Dongfeng
Although the location of the second factory was finalized, the pressure of PSA in China has not been fully released. However, at the beginning of this year, it chose to abandon its second partner in China. Last week, PSA abandoned Shenzhen as the second factory. PSA has already pressed Shenlong Automobile in China. The rise of Shenlong Motor from last year is also the profit of PSA in China. Add weights.
In the first half of the year, sales of Shenlong Motors increased by 38% compared to the same period of last year, with a total sales volume of 100,200 vehicles. In 2006, the estimated sales target of Shenlong Motor Co. is more than 200,000 vehicles.
PSA said that Shenlong will also introduce PSA's No. 3 platform for the production of mid- to high-end models, of which the Peugeot 407 will be the first model to be put into production. In this way, Shenlong Motor introduced the No. 1 platform for small cars and the No. 2 platform for medium-sized cars last year. With the No. 3 platform, Shenlong has already introduced all three PSA platforms.
In this way, the Shenlong Automotive product line will have a full range of models from compact cars to mid- to high-end cars. At the same time, Shenlong Motor Company will also increase the number of models produced on the existing two platforms. From 2006 to 2009, Shenlong Motor Co. will launch a total of 9 models, of which 3 models will be launched in 2006.
According to the news just released by PSA at the beginning of this month, PSA's global sales increased slightly in the first half of the year, a year-on-year increase of 0.6%. In the first half of the year, Shenlong Motors sold more than 100,000 vehicles, an increase of 38% from the same period last year. With Dongfeng Peugeot 206 listed in March this year, Citroen Triumph began sales in May, and Shenlong Motors' sales target of over 200,000 vehicles this year has almost no pressure.
The "First Financial Daily" was informed yesterday from insiders of Shenlong Company that next year, Shenlong Company will put into production a brand-new product - the Peugeot 407. This is a new mid-to-high-class car that Peugeot has just launched globally. At present, the 407 old model 406 has already been sold through imports in China. “The 407's internal production code is T63. It will be launched in the middle of next year. It will be the most high-end model for the production of the Shenlong Auto.†.
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