Second and third tier double-speed car speed "Gold 9 Silver 10" perfection

At 7pm on October 4th, a Mazda 4S shop at Beierlu Road, Tiexi District, Shenyang was still lit. A young couple was seriously discussing the purchase of a red or silver Mazda 6 sedan.

"The entire Golden Week, the entrance rate is usually two or three times, the amount of deposit paid a lot higher than usual." The 4S shop sales manager told reporters.

The increase in preferential prices is an important reason for the increase in trading volume. In the area of ​​Bei'er Road, where the 4S shop is concentrated, the reporter saw that the banner of discount offers was visible everywhere, and in-store advertisements that offered tens of thousands of yuan at any time stimulated the desire of consumers to buy.

A consumer who is ready to buy a car told reporters that the 4S shops, including General Motors, Toyota, and Volkswagen, had almost a 9 percent off discount, which is unprecedented.

According to incomplete statistics, during the “11th” period, the business of all brands of automobile dealership stores in Shenyang was better than usual. Among the models that had already placed orders, economic cars with a cost of about 100,000 yuan accounted for a relatively large proportion, and the automakers’ own trading business Quantity and joint venture brands are almost the same.

Similar to Shenyang, there is also the Xi’an Auto City. In the just-concluded holiday, the Xi’an auto market is also very lively, and many merchants have hit “concessional” signs to attract customers. An independent brand car dealer told reporters on the phone that during the "11" period, about 20 vehicles could be sold, which was much better than last year.

In fact, the second and third tier cities’ automobile market has already started to heat up as early as two years ago, but after the limited licenses in Beijing, Shanghai, and Guangzhou, the sales growth of these second and third tier cities has accelerated again.

The reporter interviewed several car company executives at the time were told that in the current auto market "micro-growth" trend, many car companies failed to complete sales targets, in the face of the first-tier cities limit licensing and other unfavorable factors, companies are from management, marketing, etc. In terms of adjusting the strategy to take the initiative to respond, actively developing the second, third, and even the fourth and fifth tier markets is the first choice.

As a result, when auto companies are focusing their attention on the second and third tier markets, the sub-developed cities with insufficient road resources are accelerating their journey to the automobile society, while also accelerating the "major city disease" such as road congestion and parking difficulties. .

In cities such as Shenyang, Nanjing, Zhengzhou and Chengdu, the average daily number of newly added motor vehicles is about 800 vehicles, which is almost equivalent to that of Beijing. The more fragile roads and public transport systems coupled with the surge in motor vehicles directly lead to road congestion.

A Shenyang citizen told reporters that taxis to work for 20 minutes in the past few years have gone to work for the first time. It will take an hour now.

Xu Changming, director of the Information Resource Development Department of the National Information Center, even predicted that the demand for the Chinese passenger vehicle market will continue to increase by 10% to 15% in 2012. The second and third tier cities will be the focus of the future automobile market development, especially the automobile consumption in the third-tier cities. It will achieve a quantum leap from qualitative change to qualitative change.

“The market in first-tier cities is down by 2 to 3 percentage points each year. The three-tier market is growing by 2 to 3 percentage points each year. By 2020, the total number of cars in China's third-tier cities will account for about 55% of the national total,” said Xu Changming.

In response to the growing “major city disease” caused by the rapid growth of motor vehicles in the second and third tier cities, Xu Changming believes that the development of China’s auto market should not introduce relevant policies to encourage automobile consumption. The focus should be on changes in the automobile consumption environment, especially County-level roads and rural roads should be improved as soon as possible, otherwise it is difficult to support the rapid development of our country's auto market.