RV market is "Blue Ocean" or "Dead Sea"

At present, the number of RVs in China is about 4,000 or so. Xie Ping smashes stools and harmonizes. (17) A total of nearly a reported Miss Liu of Xinjiang in Huaihe, lent her own RV to a child visiting Guangzhou, and the RV consumption once again entered ours. Vision.

In fact, the RV is not a new concept. Since April 2001, China’s earliest and largest RV base, Zhongtian Hi-Tech Co., Ltd. was born in the Wuqing Development Zone in Tianjin. The development of RVs in China has experienced nearly 10 years. . However, in China, how many people will use RVs? Is there any prospect for this market?

In 2009, China’s sales of RVs were only around 600 vehicles. This figure is almost negligible in the Chinese auto market, where car sales have leapt to tens of millions of cars. The RVs in China are “blue oceans” in the end. Is it simply not suitable for the "Dead Sea" in the Chinese market?

Status Quo of RVs: Although few people’s games are almost ready to open a so-called high-end magazine like aerospace magazines, there will be a variety of RV advertisements, but consumer RVs and RV consumption are still a kind of belonging to most Chinese people. A few people's games.

At the Guangzhou Auto Show in 2009, China's RV and camping teams first appeared in China's South Market in a holistic way. In the 1,000-square-meter pavilion on the first floor of Pazhou International Convention and Exhibition Center, dozens of RVs were unveiled. Attracted a lot of curiosity from the audience, the audience was curious about the room and car RV, but the situation seems to be limited to this, "more viewers, fewer buyers" has become the biggest feature of the RV Pavilion .

“Buy a RV?” On Nov. 23, in the Auto City of Guangzhou Racing, the Mr. Feng, who was watching the car, was very surprised by the reporter’s question: “I really didn’t even think about this issue.”

A set of data may directly explain the cold face of RVs in the Chinese auto market: In 2009, the sales volume of Chinese RVs was about 600, and the number of vehicles held was about 3,600. This compares with the explosive growth of the Chinese auto market in that year. The situation in the RV market is particularly lonely.

Behind the deserted market, China's RV manufacturers have no choice but to export. Although from 2002, China has had the ability to produce RVs autonomously, and Zhongtian and Great Wall have sufficient technology reserves in the production of RVs. The production of RVs is mainly to meet the European and American markets, and sales in the country are bleak. In these RV sales, the target audience is also film and television companies and travel agencies. The private purchase of RVs is almost zero.

Development prospects: Some people are optimistic that some people have called for a decline. Although the RV market did not share the growth “dividend” of the first “golden decade” in the Chinese auto market, the industry’s development in the Chinese market has seen two completely different types. Judgment: Some people think that someone is bad.

In 2009, Wang Xudong, the founder of the country’s first RV and camping website, once stated that the RV has entered the initial stage of its development. In Wang’s opinion, with the further development of the Chinese automobile market and the further maturity of China’s automobile consumption, RV consumption will be promising. The further development of China’s economy, the further maturation of China’s automobile consumption, and the large-scale rise of China’s outdoor activities are the most important reasons for the optimism of many “optimists”.

However, many people in the automotive industry in China say when they talk about RVs: They are not optimistic about the development prospects of the RV market.

A senior automotive media person in Guangzhou said: "I don't think about the development of the RV market. In his view, the RV market is just as difficult to develop as the auto market in China. "This has nothing to do with the degree of economic development, and it is related to the Chinese people's spending habits," he said.

Six Problems in the Development of RVs in China 1 . Problems with travel methods: When you walk on the streets of the United States, you may occasionally see a "small train" - an ordinary car with a gigantic carriage. Yes, that's the RV. In some countries in Europe and the United States, it is normal for families to go out on weekends outings, especially when they go to places where forests, lakes, and other places are rarely visited. Their primary mode of transport is their own car, so RVs are definitely not for them. Decoration. However, currently in China, people go out for more excursions to hot springs and farms around the city. The transportation is well developed and the facilities are complete. Therefore, the demand for RVs is not so urgent.

2. Price issue: Although there are now some 200,000 or even cheaper RVs, for Chinese consumers, the first is that the price of mainstream RV products is still relatively expensive; secondly, the traditional car has a clear alternative to RVs. Most people feel that it is not necessary to buy a special RV for a short trip. All these will limit the market for RVs.

3. Driver's license problem: At present, the domestic driver's license management method does not have a clear definition of the RV. Ordinary C photos obviously cannot drive an RV. However, Chinese consumers will have a lot of people to open a RV to specifically test a drivable truck. Trailer license?

4. On the issue of licensing: In fact, up to now, the issue of the RV's licensing problem is still a problem in many cities in China. There is currently no special RV license in the country. Consumers may not easily get a license if they buy a RV.

5. The problem of camp construction: In foreign countries, there are many holiday camps that are specially equipped for RVs. RV tourism has become a kind of fashion, but in China, there are not many RV camps. Where do consumers drive RVs to travel? Where to camp? It is a big problem.

6. The problem of supporting facilities: The RV's charging, water filling, garbage discharge, and disposal are now basically blank in the country, and the RV consumption is a high-end consumption. The current government investment will not be too great. This will inevitably be A long-standing problem.

The proprietor of the car advocates Miss Liu of Xinjiang:

I bought a RV in 2005. I am very satisfied with the current RV life and it is even better than expected. My hometown is in Xinjiang, and my husband’s home is in the northeast. Therefore, every winter and summer vacation, we must drive a RV back. It is very comfortable. It is easy to find a supply station on the expressway. Water, electricity, and oil are not bad, but we go to compare The remote place must be prepared in advance.

However, I think the most troublesome thing is that the toll booth's staff always charge my car as a truck. I always need to get a driver's license and show it to him.

In fact, the RV consumption is not high, you only need to pay for fuel, but the cost of transportation, hotels, restaurants, etc. can be saved, and it is still very cost-effective.

Dismissed Shenzhen Mr Li:

At present, the conditions for the use of Chinese RVs are still immature. There are no large-scale, decent campsites, specialized RV water, electricity supply agencies, and facilities in China. As far as I know, the only domestic campsite is Golden Beach, but there is no water and electricity connection there. The RV is only a temporary accommodation facility at the moment. They have not yet let the RVs of other people supply and park their minds and consciousness.

In addition, the RV's braking system must be modified. Because RVs are different from off-road vehicles, they sometimes need to go to bumpy places, so braking systems are particularly important. One time I drove my RV to Tibet, and as a result, I had to "stop cooking" in the mountains.

In fact, the most important thing is to use the environment. At present, in China, it is too lacking.

What is the RV, the English alias is called "RV", the full name is "Recreational Vehicle", also known as "home on the wheel", both "room" and "car" two major functions, but its property is still a car, is a A mobile, home-appropriate infrastructure. The home facilities on the vehicle include: bedding, stoves, refrigerators, cupboards, sofas, dinettes, washing facilities, air conditioners, televisions, stereos and other furniture and electrical appliances. They can be divided into driving areas, living areas, bedroom areas, and sanitary areas. , kitchen area, etc. At present, the division of RVs can be roughly divided into self-propelled vehicles and trailer-mounted vehicles. Self-propelled RVs can be further divided into self-propelled A-type, B-type and C-type trailers. Trailer-mounted RVs can be divided into trailer-mounted A-type and B-type vehicles. Type, Type C, Type D, Mobile Villa.

Ten Years of China's RV Development In 1999, Feng Xiaogang's New Year's movie “See you here” appears for the first time in China.

In April 2001, China's earliest and largest RV base - Zhongtian Hi-Tech was born in Tianjin Wuqing Development Zone.

In May 2002, China's first complete RV production line was set up and put into operation at Tianjin Zhongtian Hi-tech Co., Ltd., ending the status quo of non-local RVs in China.

In 2003, the China Automobile Association Automobile Camping Branch was established in Beijing; Zhongtian Hi-Tech began building the Qinghai Lake Camp.

In 2004, Great Wall Motor launched the Great Wall RV for China.

In 2005, the “2005 RV camping fashion tour” was launched at the National Olympic Sports Center. The team set off from Beijing and traveled for 4,000 kilometers, passing Huangyaguan Great Wall, Taishan and Taihu Lake.

In 2006, Xiamen Yu Taichang cooperated with Great Wall Motors to match the American NORTHSTAR brand camping RV with the Great Wall pickup truck and obtained the legal right of the car to be listed on the domestic road.

From October 1, 2008, trailer-mounted RVs can be legally on the road.

In 2009, Zhongtian Tao Bi trailer-mounted RVs went public and obtained Beijing's legal license in April.