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In his own office, Xu Xiaohua, managing director of Dongguan Beike Electronic Technology Co., Ltd. (hereinafter referred to as Beike Electronics) talked about his entrepreneurial experience. He has always been able to talk about sales for several years. Xu Xiaohua can be said to belong to the earliest wave of gold rushers in the LED industry, and for his many years of entrepreneurial history, he always said that he was mistakenly hit, but in fact, he founded in Songshan Lake, has become an LED. The leader in UV curing systems. After graduating from the LED industry, Jiangxi Xu Xiaohua first found a job in his hometown and lived an ordinary life that was no different from most people. But after a few years, he was tired of this daily repetitive working environment. So resolutely resigned, south of Shenzhen gold. In Shenzhen, Xu Xiaohua entered the Dazu CNC. After several years of hard work, he has become the assistant to the company's general manager. However, Xu Xiaohua still wants to accept the bigger challenge. He then took the initiative to transfer to the sales department, because in the sales department, the salary is directly linked to his own business, which is more challenging. In 2006, Xu Xiaohua did not even have an order, and by 2007, he had already won more than 10 million orders. Also in this year, Xu Xiaohua and the others opened the first factory. This enterprise in Wanjiang, Dongguan, is mainly engaged in the foundry of circuit boards. In the era when orders were sufficient, it could be more than 3,000 a year. The output value of 10,000 yuan makes Xu Xiaohua accumulate his first bucket of gold. However, the good times did not last long, the financial crisis hit, and soon shocked Xu Xiaohua's enterprise. In 2009, Xu Xiaohua chose to withdraw. Also in this year, Xu Xiaohua saw the business opportunity of LED as an emerging industry. At that time, Guangdong began to promote LED lights in the province, so I decided to try. After gathering a group of friends, Xu Xiaohua and others collaborated to open an LED lamp bead processing factory. After the previous exploration, Xu Xiaohua quickly touched the operation logic of the LED industry. Although the product had no technical content at the time, it was in the LED industry. During the grasshopper period, Xu Xiaohua still made a fortune through this company. Subsequently, Xu Xiaohua has been in the LED industry, and gradually found out this emerging industry. As can be seen from his entrepreneurial history, in the following years, his entrepreneurial trajectory just happened to step on the upgrade pace of the LED industry. Due to Xu Xiaohua's accurate judgment on the market, it is always in the industry. After the development of the core technology, LED has quickly ushered in the Red Sea killing. Xu Xiaohua realized that he can no longer waste energy in the low-end processing and manufacturing, but should seek greater profit through core technology. growth point. By chance, Xu Xiaohua and Dongguan Peking University Optoelectronics Research Institute have docked. At that time, Dongguan Peking University Optoelectronics Research Institute is conducting research and development of LED purple light technology, and wants to realize industrialization, while Xu Xiaohua is looking for opportunities for cooperation between industry, universities and research institutes. At the end of 2014, Beike Electronics was established. According to Xu Xiaohua's introduction, what Northtech Electronics needs to do is to use the technology research and development of Peking University to realize the industrial application of LED violet. In the future, this cutting-edge technology can be applied to outdoor advertising, building materials, inkjet printing and other fields. broad. In the production workshop of Beike Electronics, the staff carried out LED violet curing on an outdoor billboard through the equipment independently developed by Beike Electronics. After this process, it will never fade, and it is also energy-saving and environmentally friendly. Xu Xiaohua introduced to the reporter. It seems that the performance of the equipment has been very stable, and a wave of twists and turns last year almost caused the project to fall into a quagmire. In April last year, Beike Electronics produced the first batch of 40 devices, and the result of customer feedback was that it could not meet the requirements. Xu Xiaohua is not an entrepreneur who has given up easily. He resolutely ordered the recall of all equipment and decided to invest in research and development to improve the equipment. After several months of painstaking research and development, the final equipment produced by Beike Electronics made the customer very satisfied, and Xu Xiaohua finally breathed a sigh of relief. This year's output value refers to 30 million. After the technology has matured, this year, Beike Electronics will realize mass production of products. For this year's sales target, Xu Xiaohua proudly declared: It is expected to exceed 30 million. Raising the sales target of 30 million, Xu Xiaohua did not say it without any reason. His basis is that now, in the field of LED violet curing, there are few competitors in China, even those big companies that master technology, and North Branch Electronics are also with them. In the case of dislocation competition, it can be said that in this segment, Beike Electronics will sing a one-man show in the future. Unlike the previous foundry companies, the current North Branch Electronics has sufficient pricing power when negotiating with customers. Therefore, the profit margin of its products is also very impressive, which will support Xu Xiaohua’s 30 million sales target. Implementation. An LED purple light expert from Peking University Optoelectronics Research Institute also said: Now, the competition in the traditional LED industry has been fierce, it is difficult to make a difference in this regard, and LED violet is an emerging field, and North Branch Electronics is the first to exert its strength in this field. It can be said that the future is promising. This year, Xu Xiaohua also plans to launch the financing plan of Beike Electronics, and use the power of capital to achieve faster development.