China Automobile Association recently released data show that in January, domestic light bus sales of 22,600, a decrease of 29.03%, a decrease of 26.33% year-on-year. While the overall market is showing signs of fatigue, SAIC Datong dealers sitting in the capital are still thinking about their “little days†leisurely. As one of the most dynamic brands under SAIC Motor, SAIC Datong has rapidly emerged in the Beijing market. In the past six years, the “Little North Driftâ€, which used to be slightly green, has gradually been accepted by the market and approved by users. The occupancy rate has been increasing year by year. This is particularly evident in the sales performance of dealers. “Since the initial market incubation period, sales of SAIC Chase products have been rapidly increasing in the Beijing market in the past two years. Taken together, our company sold more than 200 vehicles in 2015 and increased to more than 500 vehicles in 2016. This achievement has made us "We are delighted," said Han Chao (a pseudonym), who is a dealer of SAIC Chase in Beijing. "With the development of sales channels and differentiated sales, we hope to continue to achieve 100% growth this year." Speak hard, naturally because the heart is emboldened. It is reported that in January this year, the dealer's G10 sales reached nearly 50 vehicles. You know, due to the impact of the Spring Festival holiday, this achievement was achieved on a non-complete monthly basis. Talking about the reasons, Han Chao summed up the following points: First, the pressure of life and work in first-tier cities is huge, and weekend excursions have become the best choice for people to relieve pressure. Obviously, the seven-seat MPV model is more suitable for a family to travel; secondly, with the release of the second-child policy, people's demand for vehicle space changes, and the space is large and comfortable vehicles are more sought after; in addition, environmental issues are increasingly Severely, state-owned and state-owned motor vehicles are frequently restricted, and the replacement of about 2 million old vehicles in Beijing has also brought more business opportunities for G10 sales. "Overall, sales of the V80 series are increasing year by year. However, because of the influence of their audience, the performance is not as outstanding as that of the G10. Therefore, we will focus on broadening the V80 sales channel this year to exploit the market potential of differentiation to make up for the difference. Business shortcomings.†said Han Chao. Looking at the V80 segment, markets such as medical care, distribution, marketing, and gardening have all matured. What are the differences in sales and potential markets mentioned by dealers? “As the economy develops, the RV culture has become more and more popular in China, and it is unanimously considered to be another potential market for the domestic automobile industry. At the end of last year, 'SAIC Datong RV Hainan Line’ achieved great success, further consolidating our development of RVs. Market confidence.†Han Chao said, “This year, our work in the RV market will be focused on fostering, layout of the surrounding RV camps, and choosing the best cooperation. In the future, we will not only sell the car to users, but also provide enough for users. The service support allows them to buy the heart and have a good time. In one fell swoop, the sales of the V80 in the field of RV are opened.†It is understood that in order to cooperate with the sales of V80 and G10, the dealer will launch multiple exhibitions and exhibitions this year. Through the promotion, self-driving tour and other forms to allow more users to understand SAIC Chase products, increase brand awareness. Confidence is full of new prospects Dealers mentioned in the exchanges with reporters that this year's work tasks are divided into several steps, on the one hand to increase G10, on the other hand to develop V80 sales, and to cultivate T60, D90 two new product markets. When talking about the new energy market, Han Chao added that new energy is the country's future strategy and development trend. With the improvement of infrastructure construction and service capabilities, everyone is looking forward to the market. Judging from the current situation, the sales volume of the EV80 in the Beijing market is significantly higher than that of the EG10. It is believed that after the completion of the construction of 30,000 charging piles at the end of the year, market demand will further increase.
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Han Chao told reporters that today, the G10 series has become the "big pillar" of SAIC Chase in the Beijing market. Especially the following 7 models, especially welcomed by users, the market significantly increased.
The reporter learned that as one of the two series of cars sold by SAIC Chase in Beijing, the V80’s sales are not as bright as those of the G10, but its market potential is favored by dealers.
After careful inquiry, Han Chao revealed that the RV sector will become a target market for the company to vigorously develop.
“The market is increasingly demanding for pickup trucks, so we are more optimistic about the launch of the T60. Affected by the license of diesel vehicles, we will introduce petrol models and are expected to be available in September.†Han Chao said, “In addition, D90 It is also a highly anticipated SUV, not just a user, but we are also looking forward to the launch of the model at the end of the year."
