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Recently, more than sixty Iveco serviced Shinkansen vehicles customized by Weichai Power, the largest automotive core component manufacturer in China, have completed the first delivery at the Nanjing Iveco Heimoying assembly plant. This batch purchase is another important measure for Weichai Power to seek breakthroughs in service in recent years. This batch of new vehicles will carry professional maintenance tools and technical personnel in the future and practice the concept of active service marketing of Weichai Power. 
The person in charge of Weichai Power stated that in selecting service vehicles, Weichai had carefully considered and ultimately selected Iveco because of two considerations. On the one hand, the versatility of Iveco's vehicles can be adapted to multi-industry applications. The demand, on the other hand, is a good match with the concept of Nanjing Iveco Warm 360 initiative service and Weichai's service concept to ensure the normal operation of this batch of vehicles in the future.
Multi-industry application model
The characteristics of Iveco's strong performance in high performance and its versatility have been welcomed by market segments in recent years, and it has always maintained high-quality features such as durability, reliability, and energy saving. It is already in ambulance care, military police, security, high-end logistics, and engineering. The results of various industries are blooming, representing the highest-end light commercial vehicles in the country, providing advanced light-duty transportation platforms for the city's passenger, cargo, and special operations sectors. Based on the Iveco model, the Iveco warm 360 service train is an example of an active service car, and has continuously won praise from Nanjing Iveco in recent years.
Active Service Marketing
In addition, Weichai Power and Nanjing Iveco maintained a high degree of understanding in implementing the concept of active service. Service competition is one of the major competition situations in the vehicle and parts market in the future. Perfecting the service system, innovating the service model, and bringing more value to the users by the service, this will win the first chance for the company in the future market competition. Nanjing Iveco has always been adhering to the concept of active service, which is to change the business as a dealer, and has established a more advanced and warm 360 standard service system in the industry, striving to bring all-round professional protection to customers, which has been well received by users and the industry. 
According to industry sources, as the status of services in the automotive and parts market becomes more and more important, the future active service marketing will be increasingly popularized by the industry, which is undoubtedly a great boon for consumers seeking convenience and protection. .