In January 2013, the "Maxima" trademark of Hongdou Group was approved by the State Administration for Industry and Commerce as "China Famous Brand ".

“Chorima Li” trademark was registered in 1997. It is the main tire product brand under the common shares of Hongdou Group. There are a total of five series and more than 100 varieties of “Maxima” tire products, especially all-steel radial tire products, which will reach 4 million sets after full production. The scale of the company has leapt to the forefront of the industry. The company now has an annual production capacity of 2 million sets of all-steel radial tires, 2 million sets of biased tires, and 6 million sets of motorcycle tires.

Due to the importance attached to brand building, over the years, "Cherima" has been rated as "China Top Brand Product", "Jiangsu Famous Brand" and "Wuxi Well-known Trademark". As the company grows and expands, and the product variety becomes more and more diversified, the Group has also expanded the scope of “Thousand Lima” protection products. Since 2004, protective registration has been carried out on nearly 40 categories of products. In order to prevent “Maxima” trademarks from being counterfeited, the Group has registered and protected the “Thousand Miles” and “Thousand Lithium Horse” trademarks.

Maxima has always attached great importance to R&D and technological innovation, and has advanced and perfect product development capabilities. In 2006, the company established a tire manufacturing technology research and development base and a tire industry information center. In 2010, the company established the Jiangsu Steel All-steel radial truck tire engineering technology research and development center. According to the different needs of tires in the market, we have developed different kinds of products adapted to medium-to-long-distance highway transport, medium and short-distance high loads and short-distance loads. It is the first domestic company to have different characteristics with zero-degree belt structure and four-layer belt structure. The all-steel radial tire manufacturing enterprise of the production technology has been leading the industry trend with its mine-type load-carrying tires and has been hailed as “the first child in the mine”. By the end of 2012, the company's products had won 2 items of the national torch plan and 71 related products and technology patents had been obtained.

The leader of Maxima Tire said that in the future, they will further improve the trademark management system, formulate and implement a trademark development strategy, form a complete strategic system for the use, protection, management and development of trademarks, and promote the brand strategy with the trademark strategy to enhance the competitiveness of enterprises.

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