·Local brands launch A0 level market defense

In the face of the joint venture brand's product positioning, the independent brand began to counterattack in the most advantageous A0-class car market. A few days ago, the second model of the Chery Ariza series was listed in Hangzhou. Huang Huaqiong, general manager of Chery Automobile Marketing Co., said that the market share of independent brands in the A0 market is gradually shrinking. Chery Ariza 3 is to compete with the joint venture brand to create a high-performance connected living car.
According to statistics, in the first three quarters of this year, the self-owned brands sold 468,800 units in the A0 market, which was nearly 18.4% lower than the sales volume of 574,200 units in the same period last year, and the market share dropped from 37% to 30.5%. Currently in the top five models, there is no self-owned brand.
At the just-concluded Guangzhou Auto Show, Shanghai GM released a new generation of Chevrolet Sail, and Shanghai Volkswagen's new POLO GTI, Dongfeng Yueda Kia New K2 and other A0-class cars also competed on the stage, the joint venture brand for the A0-level market product layout, let The status of independent brands in the A0 market has reached a precarious point.
In this regard, independent brands have also realized the importance of the A0-class car market, and have added the A0-class car market. At this year's Guangzhou Auto Show, Beijing Auto announced its A0-class sedan, Beijing Auto E-series officially entered the Sic Bo brand, and launched a new redesigned model Sic Bo D20, including the Saab D20 hatchback, sedan and Cross version of the total of 21 Model. The new self-owned brand Kaiyi also designated the first model C3 as an A0-class sedan, and announced the price in the near future.
This time, Chery Ariza 3 also listed its competitors in the joint venture brand models such as Shanghai GM Chevrolet Sail, Dongfeng Yueda Kia K2 and Beijing Hyundai Rena, priced at 53,900-749,000 yuan. In order to help marketing, Ai Ruize 3 enjoys a subsidy of 3,000 yuan as a national energy-saving subsidy model. At the same time, it also enjoys a cash discount of 1,000 yuan in the Tmall flagship store, deducting subsidies, Arrizo 3 Will enter the 40,000 yuan range.
Yin Tongyue, chairman and general manager of Chery Automobile Co., Ltd., said that the price of Arrizo 3 is “stupid enough and enough friends”. Previously, for consumers who bought A0-class cars, the biggest pain points were nothing more than atmospheric, space-constrained and poorly configured. Although the joint venture model on the market has lowered the selling price to 50,000-60,000 yuan, the independent brand still has obvious advantages in terms of configuration.
According to reports, Chery Ariza 3 is a young generation of Chery Automobile for the "Pan-90" Internet generation, strictly following the "Arrizo Standard" and supported by the international top 500 supplier system. "The high quality model." According to the plan, as the second model of the Arrizo brand sequence, the newly listed Arrizo 3 is the key model for Chery to launch a self-defense counterattack, and it is also the first strategic model for the Chery brand to move toward a new stage and to become younger. Whether Ai Ruize 3 can take the responsibility of boosting the market share of its own brand A0 level and reshaping the market structure needs to be tested by the market.

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