Lint's "cooling" blueprint

(Source: "Focus Vision" on page 16)

"Professional production, research and innovation, and energy conservation and environmental protection" are three key words for the R&D and production of Lintrin's cold chain equipment, aiming to bring benefits to users in terms of product operating efficiency and comfortable environment. After 13 years of development, it has tens of thousands of users in China. The industry involves retailing, food processing, primary processing of agricultural products, low-temperature logistics, and pharmaceutical industries.

Interview guests: Mr. Huang Zhijian, Sales Director, Lint Company English name: Zhongshan Linte Cold Chain Equipment Co., Ltd.
Showroom: http://zslinte.en.made-in-china.com

In Zhongshan, Lint cold chain equipment is a unique company. Its uniqueness lies in:

First, it is currently the only company specializing in refrigeration in Zhongshan, specializing in the production, installation and service of frozen, refrigerated and display cabinet equipment.

Second, while other companies are speeding up the sales process, Lint has his own unique "slow and fast" philosophy: adding "fast" technology development and product design steps, and putting "slow" overseas promotion.

Third, although the company is a joint-stock company, the company has decided not to implement a dividend in the short-term several years to continue to expand its business, pursue innovation, and accelerate development.

Recently, the reporter walked into the company and his sales director, Mr. Huang Zhijian, painted a picture of Lint's “cooling”.

High-end positioning, "amazing" development <br> <br> Lint ago in Shenzhen, simply make products for the domestic economy. After moving from Shenzhen to Zhongshan, the headquarters started to engage in research and development and sales of high-end products. Now that the Chinese market is developing rapidly, customers are getting more and more used to buying good products. Enterprises must accelerate the pace of development in order to keep up with the market. In the short half of 2010, Lint’s high-end product sales were significantly higher than previous economic products, and the customer’s response was strong. “Our high-end products use high-quality profiles from the inside to the outside, with particular emphasis on environmental protection and energy saving.” Meanwhile, Lint also set up a subsidiary, which is specifically positioned on economic products and completely separated from high-end products. “After all, the market is diversified. "."

In the refrigeration and refrigeration industry, after 13 years of focused development, Lint’s technology has matured. Huang Zhijian concluded that Lint has three competitive advantages: first, attractive appearance; second, environmental protection and energy conservation; and third, the stability of refrigeration systems. “Energy conservation is the direction of our current and future products, and we hope to do something that can help reduce global warming.”

“We have a very high demand for product positioning and have slowed the export rhythm, because the quality is not up to the ideal standard, and sales will have a negative impact on our brand.” Huang Zhijian said that in foreign countries, staff mobility, language communication, There will be some obstacles. "If there are products in question, sales to overseas countries may become waste products when they are left unattended, so they must not be sloppy when dealing with products." Of course, domestic sales also have to strictly control the production of goods; at home and abroad, even if they are Small problems, once there is a problem.

"Refrigeration" industry will not be "cold"

Huang Zhijian, who has been in the refrigeration industry for 11 years, has become a refrigeration expert. He judged that from a global perspective, the refrigeration industry will never be able to meet the market. From the point of view of diet alone, the quality of life of everyone is improving, the demand for food preservation is continuous, and the market capacity is also larger year after year.

"The refrigeration industry has a high technological content and there is great room for development in every direction." Huang Zhijian, who is in charge of sales, has a soft spot for technology. "Especially after a financial crisis, if a company does not have its own core technologies and products, There will be no development book."

Lint’s products are still mainly sold domestically. Although the current domestic and international share is 9 to 1, the future target market is Europe. After all, there is plenty of room for international business development.

Currently, Lint has established 11 offices in Guangdong, Jiangsu, and Zhejiang. The goal is to gradually reach offices in each province and shorten the response time of customer service. However, promoting this piece overseas is not ineffective. The headquarters of Zhongshan has already set up a foreign trade department. At the same time, it intends to set up a branch company overseas with “a good market and many Chinese”. “But it will not let go of the pace of foreign trade. We are currently exporting. All products need to be checked one by one.” In overseas promotion, Huang Zhijian selected the China Manufacturing Network, “after all, there are two characters in China, the service and promotion results are good”; at the same time ready to participate in some influential industry exhibitions.

Many shopping malls are chained. If a family is used well, it will have a chain effect. In addition, Lint is a self-produced, self-selling, no intermediate links, so the price is relatively low in similar products. Huang Zhijian is very confident about the sales of the company's products.

For the refrigeration industry, Huang Zhijian is very optimistic: "In this industry, a company must continue to develop, we must continue to introduce new products; as the refrigeration industry continues to have new needs, so our industry's development is always very 'hot', not It will be 'cold'."