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Over the years, due to the popularity of LEDs, more and more people are starting to grab the industry. The lighting industry, as a fast-growing industry, has also made many bosses who are not at all profitable, and they have attracted more outside players. Unexpectedly, the influx of capital and enterprises will definitely lead to fierce competition in the industry. As a result, many small and medium-sized LED companies, or some enterprises that have not been involved in LEDs before, have fallen into the predicament of not selling products.
Therefore, everyone has put the weight on the investment, and has stepped up efforts to expand the channel and optimize the channel coverage. I believe that the channel is the best in the world. After all, in the current LED industry, only the mastery of the channel can grasp the market. Therefore, companies are trying to find dealers, agents, or open stores, and they are painstaking, and they are willing to lay outlets nationwide to sell their products.
The model market has opened up the golden key of the LED lighting industry, saying that there are thousands of ways to attract investment. Which one is the most effective? What kind of model should I use for investment? How to let the dealers pay attention to the attention? After investigation and observation, the reporter believes that creating a successful model market is undoubtedly the most effective method.
Sample market = Gold knocking bricks reporters visited the survey and found that many companies have achieved good results in the model market. Enterprises investing funds to focus on building regional markets can expand the scope of influence and create momentum to build market sentiment for future investment; on the other hand, through brand market, brand awareness will be enhanced, and intangible assets in corporate image will be more or less accumulated. Can give dealers confidence and hope, thus increasing bargaining with dealers.
Successfully building a model market is of great significance for enterprises to attract investment. It can be said that the model market is a golden stepping stone for the national market. There is also an example in the Chinese lighting industry: Kaman Lighting is a model for successful use of the model market. There is also the well-known national herbal tea Wang Laoji also cut through the model market, which is popular in the country. If there is no long-term and arduous exploration in the regional model markets of Wenzhou, Jiangxi, Beijing, etc., Wang Laoji herbal tea will not be huge in the national market. success. If there is no long-term pilot in the regional model market of Jiangyin, Wuxi, Nanjing, etc., it will not be able to achieve the hot sale of melatonin. If you do not explore the regional model market in Hengshui, Hebei, you will not be able to see the success of six walnuts.
There are countless such cases. In fact, most of the products that are sold well in large scale are not one step in the sky. They all require a long and arduous process. They need to make breakthroughs in local and regional markets, establish a model market, and then summarize The successful experience and lessons of the model market will be promoted in a larger market within a reasonable pace, occupying a wider market. Therefore, for companies in the national market, it is very meaningful to build a regional model market, which can lay the foundation for the next step of success.
The model market is a test field for enterprise products and operation models. Even if the style and price of a new product have been tested and evaluated, it is also inaccurate with the actual market effect. After the model market has been verified and adjusted, it will avoid wide range. Frustration in market action. Behind a product that can be sold well in the national market, it is often supported by a model market. It is the rise of a model market, which has become a powerful force and has achieved success in the national market.
The successful model market and the successful creation of the key hub model market for launching the national market have an extraordinary significance for corporate investment. The model market was once also known as the stone of Zhenshan, which attracted investment from enterprises. In the process of attracting business, it is difficult to recruit business with just one investment brochure, one investment conference, and the persuasion of business personnel. Especially in today's society, market competition is becoming more and more fierce, business is getting worse and worse, and it is difficult to attract business by words alone. It is necessary to let the dealers or franchisees see the real hope and realize the real confidence. The successful operation of the sample market is their confidence and hope.
Therefore, it is necessary for a company that attracts investment to cultivate a mature model market. At the very least, you can gain the trust of franchisees or distributors, and enhance their desire to join and the confidence of cooperation. With a successful model market, dealers have the confidence to expand their territory with the company and march into the country. In a sense, a mature and successful model market is much better than the investment advertisement and investment briefing.
Undoubtedly, the successful creation of the model market is of great significance for the successful growth of a regional brand into a national brand. The successful launch of the model market can provide a good demonstration for a regional brand to enter a certain important regional market. The role, and the creation of a powerful fountain effect, which radiates to the entire market in the region. In addition, the successful operation of the model market has an incomparable effect on the brand image and reputation of the company. The so-called Ning is a chicken head, not a phoenix tail. Imagine that a top regional brand is better than a national market. General brand?
There is no model market, it seems that the country is blooming, but in a flash, it will slowly lose strategic opportunities in the national market until it withdraws from the historical stage. In some regional markets, the successful establishment of the model market will greatly benefit the national market expansion of regional brands, allowing regional brands to move from the region to the national market step by step, and grow into a national brand.