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Driven by the country's expansion of domestic demand, trillions of investment policies and a large number of infrastructure construction, the implementation of a large number of engineering projects is an opportunity and a challenge for engineering-oriented LED display manufacturers, and the current round of interest rate cuts has just begun. After the interest rate cut, the current benchmark deposit interest rate has decreased. On the evening of November 21, the central bank announced that the benchmark interest rate for financial institutions' RMB loans and deposits will be lowered from November 22, and the one-year lending benchmark interest rate of financial institutions will be lowered by 0.4 percentage points to 5.6; the one-year deposit benchmark interest rate will be lowered by 0.25. The percentage point to 2.75; the benchmark interest rate for loans over 5 years is 6.15 (previously 6.55), and the interest rates of other grades are adjusted accordingly. Industry analysts pointed out that this shows a significant cooling of the current economy. Regardless of time or perspective, the current round of interest rate cuts has not yet passed, and the stimulus for economic growth remains to be seen. In the current global economic slowdown, the entire LED display industry may still face the pressure of slowing growth. Both large and medium-sized enterprises hope to reduce costs, especially for capital-intensive manufacturing companies. The most direct effect is to reduce the cost of capital, high efficiency, low cost, and expansion. Under the environment of the central bank to cut interest rates, small and medium-sized LED manufacturers want to get rid of the difficulties, or they need their own plans and determinations to get rid of the difficulties, while the government departments Policy support is also an important factor. Low-cost and efficient marketing targeting of target consumers is a more sensible choice. Relying on the network, attaching importance to e-commerce, reducing the promotion costs of enterprise products, and seeking a high-efficiency and low-cost expansion method will be an effective way. Independent innovation has a long way to go Under the influence of the international financial crisis, under the premise of the central bank to cut interest rates, LED enterprises have encountered difficulties in their operations. When the economic situation is good, some enterprises may lack the vision and motivation for independent innovation. The huge demonstration effect of independent innovation immediately appears, and enterprises that do not attach importance to independent innovation will be forced to pursue the road of independent innovation, otherwise the road will become narrower and narrower.