According to media reports, relevant persons from relevant state departments recently revealed that the relevant policies and procedures for commercial vehicle brand licensing are still being studied. The main reason why it is difficult to implement as scheduled is that the commercial vehicle market management is not as standard as the passenger car market, and the implementation of policies by enterprises is not so urgent.

That being the case, why should we tie together commercial vehicles and cars?

In the long run, the promulgation and implementation of the “Implementation Measures for Automobile Brand Sales Management” will help regulate the market and create a healthy and orderly market environment. It will help maintain the long-term interests of consumers, automobile manufacturers and distributors. However, it must be noted that the truck market is very different from the car market. The former's main consumer group is outside the big cities, and the latter's main consumer group is in the city. At present, China's truck consumption levels are uneven, the demand is varied, and multiple sales forms need to coexist to meet the needs of users. At the same time, the composition of China's commercial vehicle dealers is also very "complex", the strength, scale vary widely, marketing, service levels are high or low. Faced with a variety of truck consumption levels and "complex" dealer teams, "one size fits all" is by no means the best policy.

On the one hand, the domestic truck market is fiercely competitive. After many years of hard work, the trend of price-led light trucks and medium-card markets has become very clear, and profits have become thinner and thinner. The sales profit of an ordinary light truck is between RMB 1,000 and RMB 2,000. Excluding such expenses as rent, labor costs, and industrial and commercial tax expenses, there are not many dealers left. In this case, if the software and hardware investments are made in accordance with the relevant provisions of the Measures, the small and medium distributors will certainly be unbearable. On the other hand, truck manufacturers are most interested in sales. In order to ensure sales, generally do not strictly in accordance with the "Measures" to restrict the majority of small and medium dealers. As a result of this, the "Measures" will inevitably be greatly reduced in implementation.

“The best thing is suitable,” a truck manufacturer’s salesman told reporters. “We hope that the relevant policies implemented by the Measures will be in line with the actual situation in the truck sales field.” His words may represent truck manufacturers and The common desire of dealers.

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