It is rumored that the fourth Beijing modern factory in Chongqing will soon be located in Chongqing, which may be due to major changes in the "Beijing-Tianjin-Hebei integration" plan. According to news from the Chongqing Municipal Government, Zheng Mengjiu, President of the Korean Hyundai Motor Group, visited Chongqing as scheduled at the end of last month, and reiterated in the high-level reception of local government officials, "We will fully promote the construction of Hyundai Motor's projects in Yancheng and lay a foundation for in-depth cooperation between the two parties. solid foundation."

As the head of South Korea Hyundai Motor Group, Zheng Mengjiu's position is not new. After a joint venture with Beijing Automotive Group to build a complete vehicle joint venture Beijing Modern, the latter has built three vehicle factories in Beijing. From the various news sources that have been frequently exposed by the media from last year, Beijing Hyundai wished to place the site of the fourth factory “out of Beijing” very strongly. It seems that the Korean representative of Zheng Mengjiu is obviously behind the scenes.

It is worth noting that, so far, Beijing Hyundai has not decided on the fourth factory in Chongqing. According to the reporter’s understanding, the Chinese and foreign shareholders represented by BAIC and Hyundai are continuing games and wrestling. As a major vehicle company supported by Beijing, Beijing Automobile hopes that Beijing Hyundai's new factory will be located in Beijing. However, Hyundai hopes to learn Volkswagen and General Motors to lay out more production-producing pieces.

“The Beiqi side has a very normal idea. There are indeed certain variables in the project, and 80% of it is likely to be settled in Chongqing. “The relevant personage of the Chongqing Municipal Government revealed to reporters last week that although Chongqing and Hyundai signed a strategic cooperation agreement, it cannot 100% guarantees the final fall of Chongqing. The latest argument from the BAIC level is that the new factory will move to the surrounding cities in Beijing.

“The new factory site has not yet been finalized, and the project has not been approved.” Beijing Hyundai insiders told reporters last week that although the outside world has reported that the Beijing No. 4 modern factory has settled in Chongqing, it is not officially recognized. Such a statement to a certain extent corroborated the statement made by Beiqi stakeholders that Chongqing is only an alternative to the location of the North Xianxin plant.

"The two sides signed only a strategic cooperation agreement, rather than a more legal investment agreement, and its nature is equivalent to a memorandum of cooperation." Sources close to Beijing Auto's senior officials also confirmed to reporters last week that the joint venture's new factory site, Once a formal investment agreement is signed, it will inevitably require Beijing Hyundai Chinese and foreign executives to visit the site. Zheng Mengjiu represents only Hyundai, and "the foreign shareholder cannot sign on behalf of the joint venture company."

Give "Gift Package"

Starting in late March, all drivers who have passed the high speed of Chongqing Oubei Airport can see an outdoor light box billboard erected beside the road. The Chinese and Korean bilinguals above said "Warmly welcome Chairman Zheng Mengjiu to visit." In addition to the slogan, this huge billboard has not shown any money, but it can be seen by the discerning people that this is the enthusiasm of the local government of Chongqing for inviting Hyundai Motor to invest in it.

According to the official website of the Chongqing Municipal Government, on the morning of March 27th, Sun Zhengcai, secretary of the Chongqing Municipal Party Committee, Huang Qifan, mayor of the Chongqing Municipal Committee, and Zheng Mengjiu, president of the Hyundai Motor Group, met. Later, the Chongqing Municipal Government signed a strategic cooperation agreement with Hyundai Motor Group of South Korea, which includes comprehensive cooperation on the enhancement of vehicle production and supporting construction and promotion of the construction of a fourth vehicle plant of Hyundai Motor in Chongqing.

In order to welcome the arrival of modern cars, the Chongqing Municipal Government has completed the planning work ahead of schedule. According to information provided by Chongqing Liangjiang New District Administrative Committee, if the new plant of Hyundai finally settled in Chongqing, the investment will be 9.2648 billion U.S. dollars. It is estimated that the fishery will be produced in Liangjiang New District in 2016 and the annual designed capacity will be 300,000.

In addition to project land planning in advance, Chongqing Municipal Government also presented Zheng Mengji with a “Gift Package”. In January of this year, Chongqing announced that 30 taxi companies had signed a purchase agreement with Beijing Hyundai Motor Co., Ltd. for the purchase of 1,000 modern Elantra cars for use in the addition of taxi capacity in the main urban area. Before that, the taxi market in Chongqing was completely occupied by Changan’s “Taiyu” and “Zhixiang” models.

According to Beijing Modern Information, the modern Elantra sedan introduced in Chongqing is a special-purpose sedan developed for the requirements of the taxi industry. It uses CNG (compressed natural gas) and gasoline dual fuel, with a displacement of 1.6 liters, and a gas tank capacity. It is 87 liters. Prior to the arrival of Hyundai Motor in Chongqing, Hyundai Motors ordered large quantities of Hyundai taxis. This shows that Chongqing is determined to win the new North Plant project.

North is now difficult to move chess set <br> <br> now appears, signed a strategic agreement and the Chongqing municipal government presented before the "big gifts", does not end outside of North doubt now fourth plant location problem.

In fact, since May of last year, some media have quoted Hyundai’s internal news that Beijing Hyundai will build a new factory in the western part of China, and the loudest sites at that time were Xi’an and Chongqing. At the “China Automotive Market Development Summit Forum” held in Chongqing in June last year, Chongqing Mayor Huang Qifan announced unilaterally that Beijing’s fourth modern factory has been settled in Chongqing and will start construction during the year.

Facts have proved that the North New Factory not only did not start work in Chongqing as scheduled, but also became difficult to determine in the site selection. Information sources close to Beijing Auto's senior management disclosed that the variable mainly comes from the recent “Beijing-Tianjin-Hebei integration” concept put forward by the Central Government. According to this idea, places like Hebei and Tianjin around Beijing will undertake a part of the manufacturing industry that has been transferred from Beijing. Features.

“Chongqing can indeed cover the Midwest market, and its industrial infrastructure and supporting conditions are also good. But around Beijing, Baoding, Tianjin and Zhangjiakou are all making great efforts to develop the automotive industry. The industry base and supporting conditions are not worse than Chongqing. According to this person’s analysis, Once Beiqi has used government resources to exert pressure on Beijing Hyundai, it is not ruled out that the North Fourth Factory will abandon Chongqing and return to Beijing's surrounding cities and towns.

At present, Hyundai Motor Co., Ltd. is located in three factories in the suburbs of Beijing. Its current annual production capacity is 1.05 million. Due to concerns about the quality problems caused by the rapid expansion, Zheng Mengji stopped the pace of modern production expansion in China in 2012. However, a recent announcement from Hyundai Motor Company indicated that, given the explosive growth in demand in the Chinese automotive market, it is necessary to build new factories in China.

According to data released by Hyundai Motor Group, Hyundai Motor took a 6.8% share of the Chinese passenger car market last year, with sales of 1.03 million units. After incorporating Kia Motors’ share, the total sales of Hyundai Group in China last year increased by 18% year-on-year to 1.58 million vehicles, which accounted for 10% of the Chinese passenger car market. And Beijing’s modern high-level executives have also expressed their concerns about capacity lapses on different occasions.

"The Hyundai Motor Group's international commercial strategy and operation are admirable. Chongqing will take this signing opportunity as the opportunity to show its utmost sincerity, pay the greatest cooperation and conscientiously implement the strategic agreement to provide the best services for the development of Hyundai Motor Co., Ltd. In an interview with local media in Chongqing, Huang Qifan pointed out five major advantages of Chongqing's development of the automobile industry and hinted that he hopes to achieve cooperation with modern society as soon as possible.