Instrumentation network marketing plays an important role

First, the deepening of online marketing support conditions for instrumentation and instrumentation With the development of network marketing for instrumentation, the supporting conditions that it depends on will, in general, be further developed. This includes: advancement of network technology, and the improvement of network infrastructure. As the overall level of the network improves, consumers have more and more channels to access the Internet, the cost of the Internet is getting cheaper and cheaper; the network media and network technology tends to be mature, and audio technology, image technology, and stereo technology will be obtained in terms of product sales and customer service. Greater use; more mature social and business environment, increased network population, more perfect legal environment, etc. The development of network technology, the standardization of supporting environment and the increase of individual consumers' participation will greatly expand the space for online marketing of instrumentation.

Second, the professionalization of instrumentation and network marketing decision-making Summarizes the practice and experience of instrument marketing in developed countries is not difficult to find, straight-line consumer-oriented websites and professional websites have good prospects for development, e-commerce for specific industries The platform has great potential for development. In other words, the development of e-commerce has a specialization trend. On the one hand, it is a specialization trend for individual consumers, that is, for the B2C business model, there is a linear website with one-stop service and a professional website with a certain kind of products and services have even greater development potential. On the other hand, there is a trend towards specialization for corporate customers. That is, for the B2B business model, the professional e-commerce platform based on the industry develops rapidly. In line with the development trend of e-commerce, the means and form of internet marketing will also be differentiated and developed in the direction of specialization.

Third, the instrument network network marketing skills personalized network technology, consumer personalized marketing information can make the further development. The network is the technological foundation for realizing consumer sovereignty. It provides the possibility to personalize information and customize products. Taking e-mail marketing as an example, the combination of audio technology, stereo technology, and text links enables the customer service center to deliver information that better meets customer needs. For example, you can control the font and color of e-mail, which means that you can design the style and feeling of selling specific information according to the preferences of different audiences. In this way, e-mails that travel the world more resemble a personalized information product tailored to customer needs. This mixed-form development can bring the media of direct mail to a new level. Second, the file will be able to send sounds, images, and stereoscopic effects. This development will also change the monotonous style of early e-mail prints. A personal e-newspaper from the Wall Street Times is an example. Moreover, the importance of customizing web sites will become increasingly significant. Creating a customer's personal website based on the customer's record number in the blank space of the company's webpage will become increasingly important for the company's marketing purposes, which is what the customer expects. This strategy will surpass today's limited technology. The computer will remember the customer's product of interest and provide the customer with the corresponding new product information in time.

Fourth, online advertising will have a great potential for manufacturers to realize the value of advertising on the Internet, so as to formulate an overall advertising plan including the establishment of a website, banner advertisements linked to the seller's home page, and so on. And as mentioned earlier, online advertising technology is constantly evolving and developing. With more and more computers equipped with high-speed modems and stereos, the online audio advertising market has matured. The vocal technology can create a situation in which when a customer enters a web site for a short-range high-speed competition, he can hear the roar of the car engine and thus have an immersive feeling. The use of audio technology can also improve the level of customer service. When consumers receive product after-sale support services through online messages, they can directly hear their response to the problem, and record it, and when necessary, playback this information. This will have Help to establish a humane dialogue and improve customer relationships.

V. Combination of Information Center and Network The company that distributes products and services on the Internet will make every change in the price of its products and each release of new products through the network. The network will be a good way. Using the network, the company's information center can cut large publishing costs, and customers can also get updated information instantly.

Shanghai Power Science and Technology Park Shanghai Ficut Electric Co., Ltd. is located in Shanghai Electric Power Technology Park (National University Science Park) and is specialized in high voltage DC generators, insulation resistance testers, high current generators, grounding resistance testers, and cable fault testers. DC resistance tester test transformers and other power testing equipment.