India's huge market potential and its rapidly-developing economy have always attracted the attention of investors around the world, especially in today's sluggish economic environment.
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Foreign companies aim at India
In India, because local automakers Tata Motors and Ashcroft have occupied 90% of the low-to-medium truck market, some companies have therefore chosen to change their goals and make a fuss about the high end. German manufac- turer Mann-Williams, a joint venture company of Mann in India, mainly produces CLA series high-end heavy trucks. The load range covers 16-49 tons, and the price ranges from 33470 to 52,022 euros (about 260,000 to 41 million yuan), with a target output of 24,000. Vehicle. However, in terms of users' habits and purchasing power, the development of the high-end truck market in India is similar to that of China and is basically in the dormant period.
The Volvo Group puts forward the goal of “increasing the market share of heavy commercial vehicles in India to 15% by 2015â€. At present, Volvo trucks account for 11% of the commercial vehicle market in India. Among them, medium and light commercial vehicles (5 to 12 tons) are the main force, with a market share of 31%, while heavy commercial vehicles only account for 3.4%. To this end, the Volvo Group worked with the local Indian company Ache Motors to focus on the 25 to 49 tons of medium- and heavy-duty trucks, and competes directly with Tata's Prima and Ultra series trucks and the Askerlake Lander U-series trucks.
Another international commercial vehicle giant Iveco CEO Alfredo also said that Iveco intends to set up a joint venture in India to advance into the Indian truck market. He believes: "The only way to succeed in the Indian market is to find a strong partner in the region."
Observing the performance of the international commercial vehicle giants in India in the past few years, Daimler is the most cost-effective, most effortless, even the most ambitious one. In September this year, after four years of preparation, Daimler announced that Daimler India’s commercial vehicle company will soon enter the Indian truck market through the brand name Bharat Benz. Daimler India’s commercial vehicle company will launch a highly localized truck model to the Indian market under the brand name Bharat Benz. The company plans to replace Tata Motors and Ashcroft in the coming years and become the largest truck manufacturer in the Indian market.
Daimler India’s commercial vehicle company said that its truck lineup will be fully marketed by the end of next year. The localization of these trucks is as high as 85%, and they are all produced at the Indian factory in Odragadam (investment at 44 billion Indian rupees [about 4.9 billion Yuan renminbi] A 400-acre [about 162 hectare] factory built in April this year employed approximately 1,400 people. The company plans to increase its Indian truck sales to 36,000 units by 2015 and strive for an 8% to 9% market share.
Local companies consolidate base camp
However, local companies will not sit still. If a company is selected as the representative of the automotive industry in India, the Tata Group will be voted high. Tata, which has occupied over 90% of the market for a long time, is not satisfied with this.
As the largest automobile manufacturer in India, Tata Motors Chairman Radan Tata has stated that in the face of competitive pressure from foreign car brands, the company is developing a new generation of energy-efficient trucks and buses to maintain its commercial vehicles in India. Market leadership and dominance. Earlier, he said in his annual financial report: “As the automobile brands of other countries in the world enter the Indian market, the market position of Tata Motors for commercial vehicles in India will be challenged in the coming years, such as Mercedes’s. - International brands such as Mercedes-Benz, Volvo and Navistar have entered or are entering the Indian market and compete with Tata Motors."
According to statistics, in October this year, Tata Commercial Vehicles sold 47,260 vehicles in the Indian domestic market, which was a year-on-year increase of 21%. Among them, the sales volume of light commercial vehicles increased by 59% year-on-year to 34,905; the sales volume of medium-sized and heavy-duty commercial vehicles decreased by 28% year-on-year to 12,121 units; in the first 7 months of this fiscal year, the total sales volume of Tata commercial vehicles in India was 298,532 units. Increased by 6%.
As one of the most promising developing countries, low- and medium-end trucks are the mainstay of the commercial vehicle market in India, with a ratio of as high as 90%. This is similar to China's commercial vehicle market. Although domestic demand and infrastructure have once heated up the truck market, it has also shown signs of weakness in the global economic downturn.
On November 10, Indian Prime Minister Singh stated that due to domestic factors such as supply shortages and international factors such as the global economic slowdown, the Indian economy is expected to slow to around 6% in the current financial year. Judging from the trend in the past two years, the Indian economy has slipped into the slow lane and its growth has been sluggish. In addition, the severe fiscal and trade deficits and the persistently high level of inflation have all severely constrained the healthy and rapid development of the Indian economy. To this end, India has introduced a number of measures since mid-September to relax restrictions on foreign investment to attract more foreign capital, support the expanding current account deficit and cut diesel subsidies to control the budget deficit.
"An Nei" does not hinder "extra"
The South African plant is a commercial vehicle assembly plant that Tata Company spent 110 million rand (about 98.51 million yuan) in July this year and was completed and put into operation. The plant is located in Roslin and is mainly responsible for the assembly of medium-sized and small trucks. It is expected that the initial annual vehicle production capacity will be 3,000 to 4,000, mainly for Tata to supply the automotive market in African countries. It is also understood that Tata Motors started to use cars with South African exporters in 1998 and began exporting passenger cars to the country in 2004. At present, Tata has more than 20 commercial models for sale in the South African market, with 5 models for passengers.
In August, Tata Motors officially stated that it will select a country between Thailand and Indonesia to build an assembly plant worth 10 billion baht (about 2.03 billion yuan) to serve the ASEAN market. Ajit Venkataraman, CEO of Tata Thailand, said that the plant's annual production is expected to reach 50,000 to 60,000 vehicles. Because Thailand imposes higher tariffs on fully assembled vehicles imported from India, in order to be more competitive, Tata needs to build its own assembly plant in Thailand or the ASEAN market.
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