Recently, QuestMobile, a well-known mobile big data service provider in China, released the analysis report on the automotive maintenance APP market. The report shows that with the rise of the "mobile Internet + automotive aftermarket" business model, in some segments of the automotive aftermarket, especially the automotive maintenance industry, not only many outstanding APPs have been born, but also the entire automotive maintenance market. It is reaching 100 billion scale. So, how would such a super cake in the market of 100 billion yuan be divided? Combined with the 360 ​​mobile phone assistant platform of the leading Android application distribution platform, you can get a glimpse of the big data. Automobile maintenance APP market has huge market potential and industry structure remains to be seen According to the data previously released by the Ministry of Public Security’s Transportation Authority, as of June 2017, the nation’s car driving population reached 328 million people, and the huge driving population is the gold group that is consumed by the automotive aftermarket. However, the report released by QuestMobile shows that the total number of monthly active users of the TOP10 Automotive Maintenance APP is less than 5 million, which is far below the 328 million people driving the car. The operating data on the 360 ​​mobile assistant platform also proves this. From 360 mobile assistants, it can be seen that there are as many as dozens of car maintenance APPs, but in this one, there are no tens of millions of APPs, and the majority of car maintenance APP downloads are concentrated in 10,000, among which TOP7 Downloads are only a million levels. It can be seen that the automotive maintenance APP industry still has enormous potential for development and the entire industry structure remains to be seen. Figure: 360 mobile assistant on the car maintenance APP up to 20 varieties Middle-aged and young men are the main user groups. The market has great potential and allows visitors to be full of hope. But who is the main consumer of this market? According to data released by QuestMobile, the proportion of male users in the mobile internet car maintenance APP industry is 92.1%, which is significantly higher than the 53.8% of all mobile netizens; at the same time, compared to all mobile internet users, the age structure is more mature. The proportions of users at the age of 30, 31-35, and 36-40 are all significantly higher. The main users of the first- and second-tier cities using car-conservation apps are mainly users. On the one hand, these users can quickly adopt this new type of car maintenance method. On the other hand, it has higher economic strength, and the proportion of users with high online spending power is 37.6%, which is 2.4 times of the proportion of mobile Internet users. Figure: Young and middle-aged men in the second-tier cities are the main consumers in the automotive conservation market This point, from the 360 ​​mobile assistant combined with massive data, launched the personality distribution model has also been reflected. Relative to other groups, the 360 ​​mobile assistant personalized distribution model has a higher proportion of young and middle-aged male users recommending car maintenance APP. Some data analysts believe that the high proportion of recommendations indicates that younger and middle-aged male users search, download, and use car maintenance APPs more frequently in the operation data of 360 mobile assistants, which requires the attendees to grasp in a timely manner. Figure: 360 mobile assistant personalized distribution model for young male users recommend car care APP It is difficult for independent APP to gain incremental users, and ecological traffic may become a breakthrough Although the market has great potential, and there is no giant monopoly yet, the competition in the car maintenance industry is still brutal. From the report released by QuestMobile, it can be seen that since January 2017, the monthly growth of mobile users in the mobile Internet automotive maintenance APP industry has stagnated, and it began to decline slightly in March. The monthly live user scale of the independent automotive industry in June is 3.5 million, a decrease of 18.4% from January. The report stated that although "car conservation" is a strong demand for car owners, it has become a fact that the difficulty of obtaining new users of independent APP has become more difficult due to the impact of the declining demographic environment. People in the industry believe that if you want to acquire more new users, you must realize that "traffic is the user." On the one hand, it needs the platform to continuously expand its functions, such as communities, e-commerce, fueling, investigation of illegal regulations, and auto insurance, etc. It also increases the user's viscosity and diversifies its revenue. On the other hand, the APP delivery platform is also an important factor in the flow of inflows, such as 360 mobile assistant not only covers a far more than 800 million user groups, but also launched a personalized distribution model, according to the user's age, gender and other factors for the user intelligence The required APP is recommended, which is compared to the independent APP itself to acquire new users, which greatly reduces the cost. Therefore, the application store headed by 360 mobile assistant will also play an important role in the future super cake snatch battle. 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