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On July 19, 2011, SAIC Iveco Hongyan Shanghai Sales and Service Center held a promotion conference for "Hongyan • Hurricane Action" special vehicle products. More than 80 people, including guests from cement mixers associations in Wenzhou, Lishui, Quzhou, and other cement mixing plant users, attended the event. 
Wenzhou dealers expressed their opinions and expressed their firm confidence in the development of the special car market for Hongyan Jieshi. Shanghai Sales Service Center of SAIC Iveco Hongyan Company delivered a warm speech to the guests and friends who participated in the event. The regional support staff of Shanghai Sales and Service Center explained the purpose of this “Red Rock • Hurricane Action†marketing campaign. , And specifically for the Red Rock Jieshi cement mixer trucks, bulk materials transport vehicles and other special products for marketing and other key marketing products to explain in detail. Dear guests, they also visited the participating vehicles of Hongyan Company with great interest and participated in a thank-you dinner hosted by Hongyan Shanghai Sales Service Center. The atmosphere of the event was warm and welcoming.
The “Twelfth Five-Year Plan†recently announced in Wenzhou pointed out that a new 460,000 hectares area of ​​the Minjiang River, the fourth district of Wenzhou, will be established through the reclamation of the Minjiang River into the sea. Wenzhou City will also carry out large-scale urban infrastructure construction and change the situation in which the municipal facilities are seriously lagging behind economic development. Through this promotion, local users have a better understanding of Hongyan's corporate culture, the current stage of development, and special vehicle products. After understanding the technical characteristics of the products, guests also expressed their strong interest and brought good opportunities for the follow-up sales of Hongyan special-purpose vehicles.