On November 5, 2014, Hankook Tire launched its global launch of Laufenn, its new global tire brand, in Las Vegas, USA. At the conference, Hankook Tire also announced the Laufenn brand strategy and product line.

It is understood that the new Laufenn brand will provide consumers with more choice and quality products to pursue value, quality and style to meet the tire requirements of vehicles in different driving environments.

After this conference, Laufenn will start selling from the beginning of next year in strategic markets including North America, Latin America and Asia Pacific. In the next few years, the brand's sales will be further expanded to other markets such as Europe.

Xu Chenghe, vice president and chief executive officer of Hankook Tire, said: "As a sustainable brand, Laufenn aims to meet the diverse needs of customers in various strategic markets around the world. Hankook will continue to invest in making Laufenn a leader in the industry. Can provide customers with the most practical value of the global tire brand."

It is understood that in order to meet 75 percent of the demand of Laufenn's target market in the United States by the end of 2015, the Laufenn brand will first introduce five product lines: S FIT AS (Ultra High Performance, Four Seasons), and G FIT AS (multiplication). Car tires, all seasons tires), X FIT HT (high speed SUVs/light truck tires), X FIT AT (all road conditions SUVs/light truck tires, suitable for road and off-road) and I FIT Ice (winter tires, non-slip) .

Han Thyre Tire CMO/CCMO Zhao Xianfan stated: "In the past few years, Hankook has been preparing for the global development of the Laufenn brand. We hope that the brand will achieve more than 1% market share in major strategic markets around the world in five years. ”

Tungsten Carbide Disc Cutters

Carbide Disc Cutters ,Carbide Cutting Wheel,Carbide Disc Cutters,Carbide Scrap Chopper Blades

Zhuzhou Jingfeng Carbide Tools Co., Ltd , https://www.zzjfcarbide.com