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In the unprecedented development of the domestic automobile industry in 2010, the major parts and components companies continued to prosper. Production and sales soared all the way, and operating performance rose across the board. As a leading company in the industry, Hande Axle Co., Ltd seizes the favorable opportunity of market growth, accelerates the adjustment of product structure, deepens the internal reform of the industry, and upgrades the existing production capacity. At the same time, it fully develops domestic and foreign markets, effectively boosting the company’s strategy. Transformation, early realization of the annual output of 360,000 sales of axle assembly goals.
Accelerate the adjustment of production lines
In the face of the ever-increasing market demand, since 2010, Hande has taken full advantage of existing resources to accelerate the product line adjustment of the production line, which has enabled Nissan and Nissan Bridge to record highs and achieved new breakthroughs in the company's production and operation history.
In accordance with the variety of products and diversified demands of the market, the company actively adjusted the design and layout of the production line, smoothly completed the lean transformation of the 17 production lines of the Baoji Plant and the 17 production lines of the Xi'an Factory, and through the coordinated processing of Baoji and Xi’an, the entire production line was relocated. As well as some of the production line transformations, the Xi'an plant has taken full advantage of its production capacity, and has rapidly increased its existing production capacity. As a result, Nissan Bridge's total production exceeded 1,700, and its monthly production and sales volume totaled 40,000, with a total of 100,000 production and sales bridges in consecutive quarters. The annual output of bridges and bridges will exceed 360,000 and the annual production and sales targets will be completed ahead of schedule.
Accelerate product structure adjustment and improve core competitiveness
In order to speed up the turning of a single passive situation, Handeer focuses on the market, pays attention to customer needs, satisfies the need for personalized product development, concentrates on new product development and serialized production, continuously expands product lines, and further expands new products. The product development efforts have gradually formed three major product platforms for commercial vehicle axles, non-road axles and passenger bridges, which have greatly improved the company's core competitiveness and enabled the company to develop rapidly.
On the basis of perfecting the existing product series, the company gave full play to the advantages of the existing technology platform, continuously improved the technological content of the products, and developed and produced more than 10 new products one after another, and achieved ancillary sales. Up to now, the company's main products are: 5.5T-13T steering front axle, 13T-25T dual-level deceleration drive axle, 10T-13T single-stage deceleration drive axle, 5T-9T steering drive front axle, 10T-16T trailer axle; The products cover more than 100 varieties of five major categories, including heavy and medium truck cranes, non-road bridges, passenger bridges, and axles for trailers.
The domestic and foreign markets are fully opened, and the proportion of export sales has risen steadily
While satisfying the Group's internal needs, in 2010, Hande Company adhered to market-centered, customer-driven, and keen grasp of market changes to fully integrate existing resources and market requirements in accordance with the actual changes in the company’s product sales structure. , Continuously expand the sales force, adjust marketing strategies, and consolidate existing markets, continue to open up new markets, actively develop new customers, and increase the construction of key markets at home and abroad to achieve a number of well-known domestic and foreign enterprises. The matching supply. According to incomplete statistics, the average sales of products increased by more than 570% in the quarter, and the proportion of export sales increased steadily. Among them, sales of new products accounted for more than 50% of total sales, and doubled year-on-year.
Deepen internal reforms and increase management efficiency
Since 2010, while trying its best to increase production capacity, Handel has further deepened its internal reforms, actively innovated in corporate management, and explored new ideas and methods for management, through innovative procurement management, in-depth development of comprehensive budgets, workshops and start-up quality for craftsmen. Measures such as the management and control of new models have effectively improved the basic management level of enterprises, effectively enhanced the efficiency of enterprises, and enabled enterprises to achieve rapid development in all aspects of management.
Handee established the key resource daily report system, signed a strategic supplier agreement with a large number of suppliers, increased the preferential policies for strategic suppliers, mobilized the enthusiasm of various suppliers, and ensured the supply efficiency. In order to meet the company's requirements of becoming bigger and stronger, the company has assigned nearly 40 technicians to various production units for management, so that the process personnel mainly proceed from the aspect of assembly, processing, and procurement, and completely solve the problems at the site. In addition, the company implemented a system of identification of total quality management points, which eliminated the occurrence of quality problems.
Newly released cultural concept to enhance corporate soft power through culture
After a series of visits, repeated discussions and research, at the beginning of November 2010, the corporate culture concept of Handel was solemnly announced. The corporate culture concept released this time mainly includes the mission of the company: “To provide more reliable and efficient axle products for global customers, and to create a better life for employeesâ€; corporate vision: “To be the axle system of a full range of medium and heavy wheeled vehicles. "Business"; core values: "customer satisfaction, respect for individuals, continuous innovation, the pursuit of excellence" and other content.
The new release of the corporate culture of Hande Company clearly defined the vision and direction of the company's development, accurately positioned the company's core values ​​and spirit, and laid a solid foundation for further enhancing the company's soft power.