Recently, the global new energy vehicle market was released in the first quarter of 2015. Compared with the performance of the new energy vehicle market in 2014, the competition among various national brands has become increasingly fierce. Among them, the US department has shown a downward trend, Japanese and Chinese independent brands. It is on the rise.
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US branded models fell sharply in the 2014 electric vehicle sales rankings, GM's Volanda ranked fourth (the annual sales figure was 21,293), but in the first quarter of 2015, Volanda The ranking dropped to eighth place (2139 sales in the first quarter of 2015). Ford's Fusion Energi model ranked eighth in 2014 (the annual sales data was 11,719), and in the first quarter of 2015, it was not in the top ten. Chrysler has no electric vehicles in the top ten or even the top 20 in 2014 or in the first quarter of 2015.
In the US domestic market, GM's Volanda is only ranked fifth (sales data is 1,874), and Ford's two models are ranked sixth and seventh respectively. And BMW's electric car as a luxury car brand also surpassed these three models in the third place in the US market.
With the improvement of the US auto market situation, the three major auto companies in the United States have chosen to reinvest more energy in the traditional fuel vehicle market with higher profit margins, and the electric vehicle market has been left out, which should be a major reason. This is also the three major traditional automobile manufacturers in the United States. Although there are related inputs and technical potential, there is no good reason for the market performance.
However, with the development of the new energy vehicle market, the current era is different from the past, electric vehicles will increasingly occupy a larger proportion of the entire automotive market. Therefore, the three traditional American auto companies will face increasing challenges in the future market.
Tesla's performance is mixed. As a car company of American descent, Tesla is unique.
In 2014, Tesla's sales ranked third in the global market (the sales of 31,623 vehicles in that year), but in the first quarter of 2015, sales reached 1,030, ranking second. And because of the luxury nature of Tesla products, its performance on the market is actually superior to the first Nissan Leaf.
In the US market, Tesla is definitely the first in the market (4,700 units sold), and its sales in the US market is twice that of BMW.
However, due to Tesla's need to expand production capacity and launch new products, the revenue growth caused by sales has not been converted into good profits, as well as cash flow.
According to Tesla’s earnings report, Tesla’s net loss for the first quarter of 2015 was $154 million, and the loss per share was $1.22, compared to a loss of 40 cents per share for the same period last year. Revenues for the first quarter were $939.9 million, an increase of 51% over the same period last year; adjusted revenues were $1.1 billion, exceeding analysts' average expectations of $1.04 billion.
However, Tesla's actual net loss for the first quarter of 2015 was only $91.6 million, and the loss per share was 36 cents, if the car rental revenue that was not included in the earnings report was included in the company's revenue. This data is better than analysts had expected.
BYD continues to triumphantly In the independent brand of new energy vehicles, BYD continues to triumph. Especially worthy of attention is BYD Qin, which sold 14,747 vehicles in 2014, ranking seventh in the global new energy vehicle sales list. However, in the first quarter of 2015, BYD Qin sold 6,219 units, an increase of 165.1% year-on-year. The sales volume was almost half of last year, and the global ranking quickly rose to fourth place.
BYD is currently only selling in a single market in China, so the gold content of this global ranking is even higher. As China's pilot scope continues to expand, and BYD's products may go overseas, BYD will be more competitive in the future market.
BMW's rising momentum is strong The luxury car brand BMW's performance in the electric car market is also very eye-catching. Although the BMW i3 ranked in the world sales in the first quarter of 2015 (5,277 units in the quarter, ranking fifth), it has only increased by one compared with 2014 (the annual sales of 16,052, ranking sixth), but its As a latecomer in this field, its market performance has been remarkable.
Compared with other luxury car brands, BMW has taken the lead in laying a solid foundation in the new energy market. And BMW's biggest rival, perhaps only Tesla, Mercedes-Benz and Volvo and other luxury car brands have not kept pace with the market.
Volkswagen brand rises rapidly In 2014, Volkswagen, which has not made much progress in the field of new energy, has already listed two models in the top ten global electric vehicle market sales rankings in 2015, including Volkswagen e. - Golf (3,661 units sold in the quarter) and Volkswagen Golf GTE (sales in 2003) ranked sixth and tenth respectively. In 2014, these two models were only ranked 21st and 33rd.
Volkswagen's sales in the electric vehicle market mainly depend on the European automotive market. Its performance in the US market is not good, and there is no real model in the Chinese market.
Therefore, in the future, Volkswagen will have a stronger performance in the electric vehicle market. The rising space needs to pay attention to tapping overseas markets, especially the two largest auto markets in the world.
Japanese brands begin to differentiate In the electric vehicle market, Nissan, Toyota, and Mitsubishi are the most important Japanese electric vehicle manufacturers. However, these three electric vehicle manufacturers have differentiated in the market performance in 2015, among which Nissan Leaf continued to maintain the number one position in the market. In 2014, the market sales volume was 61,027 units, and in the first quarter of 2015, 13,437 units. They are the first in the global market.
Mitsubishi's Outlander dropped by one, with 2014 ranking second in the world with 31,689 vehicles and in the first quarter of 2015 it ranked third with 9,849 vehicles.
Toyota’s decline is even more pronounced. The plug-in hybrid car of the Prius sold only 2,081 units in the first quarter of 2015, ranking only ninth. In 2014, the Toyota Prius plug-in hybrid model sold 19,018 units. , ranked fifth.
Nissan and Mitsubishi are ranked in the top of the electric vehicle market, which is related to the earlier start of the electric vehicle market strategy of the two companies. The two companies therefore have more market experience and technical reserves in the market.
However, Toyota is more focused on its common hybrid strategy and hydrogen fuel cell vehicles, but not the electric car as the company's key strategy.