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During the “Twelfth Five-Year Plan†period, SAIC plans to double its existing annual production and sales scale, from the current 3 million to 6 million, of which the production and sales of independent brands and localized R&D vehicles will exceed 40% of the total amount. . The overall thinking of SAIC Motor's “Twelfth Five-Year Plan†development emphasizes that it is necessary to highlight the requirements of connotative growth, speed up the promotion of core competitiveness, and at the same time increase the scale, continuously optimize the structure, improve the quality of operations, and further consolidate its leading position in the Chinese automotive industry. Promote new breakthroughs in international operations.
In terms of self-owned brand building, SAIC’s main self-owned brands for passenger cars are Roewe and MG. These two brands were born in the second year of the “Eleventh Five-Year Planâ€. In the four years since its debut, Roewe and MG have established a high-end brand image. The launch of series of new products and the comprehensive layout of the network have achieved certain results. At present, Roewe brand awareness reached 94%, close to the joint venture brand standards; MG brand awareness of 87%, to create the same period, the most speed-up brand. At the same time, Roewe was ranked fourth in the 2010 JD Power CSI after-sales service satisfaction index.
Dongfeng Motor Company's "Twelfth Five-Year Plan" pointed out that the sales target for 2015 will be locked at 5 million vehicles. The key is to speed up the transformation of development methods and speed up the pace of independent development. The seven key strategic areas include self-owned brands, joint ventures, overseas businesses, new energy vehicles, key automobile assemblies, independent innovation capabilities, and talent teams.
First, we must speed up the transformation of development methods. Second, we must accelerate the pace of independent development. The seven key strategic areas include self-owned brands, joint ventures, overseas businesses, new energy vehicles, key automobile assemblies, independent innovation capabilities, and talent teams.
During the “Twelfth Five-Year Plan†period, FAW’s five models of commercial vehicles, light vehicles, mini-vehicles, sedans and passenger cars will be fully launched, and each model will have a clear product line and annual sales target.
The planned capacity of FAW in 2015 is 4 million vehicles, which is the same as that of Dongfeng Motor, which is lower than the capacity planning of 5 million vehicles of SAIC Motor. In the plan, FAW added 1 million units to the original 4 million capacity plan, which fully shows that in the fierce market competition, FAW Group, which has been silent for a long time, is ready to be ready to go and is no longer willing to be a man.
In the 12th Five-Year Strategic Plan of FAW, red flag production was listed as an important element. Since the 1990s, FAW began to cooperate with the German Volkswagen and purchased the Audi 100 intellectual property to develop the red flag sedan, whether it is the Xiaohongqi series or not. , or high-end red flag car HQ3, due to excessive dependence on foreign car company technology, and much criticized by the media and consumers.
In this regard, the 60th anniversary of National Day, the chief designer of the red flag review vehicle, assistant director of the technical center of FAW Group Corporation and Guo Maolin, director of the body department, told the reporter that the 90% of Hongqi product development was completed by FAW Group. “This 90% refers to the modeling, chassis, engine, bodywork, CAE (Computer Aided Engineering) analysis of the fourth generation of the Red Flag and the entire electronic matching calibration work. The remaining 10% was jointly completed by the foreign consulting company and FAW Group.â€
According to FAW's plan, during the "12th Five-Year Plan" period, accelerating the development of independent brand passenger vehicle R&D system is the strategic focus of the Group's self-sustaining business. By investing heavily in building a systematic, complete and efficient domestic first-class passenger car R & D Base, to unify the research and development resources of self-owned brand passenger vehicles, to improve the market competitiveness, brand influence and profitability of self-owned passenger vehicle products.
Chang’an Automobile’s draft “12th Five-Year Plan†pointed out that new energy will become a key development direction for the automotive industry, and Chang’an Automobile envisions the simultaneous development of multi-technology routes such as hybrid, pure electric, and fuel cells. By 2012, Chang’an will have new energy sources. The major investment in the car is 1 billion yuan, which will fully promote the development of pure electric vehicle-driven R&D and industrialization.
At the same time, Changan Automobile will also build a national high-tech industrialization base for new energy vehicles, and the base will be developed through two phases of construction. By the end of the “Twelfth Five-Year Planâ€, Changan Automobile will build a new high-tech auto industrialization base in the country. Production of 100,000 pure electric vehicles to drive vehicle production capacity; through the integration of resources, etc., we will accelerate the development of battery energy package integration, motor controller integration, and controller systems, and build a sustainable development capacity of Changan with 250,000 sets of years. Production capacity, the formation of key parts manufacturing system. And to improve the performance of new energy vehicles and key parts and components of the motor system performance, battery performance, powertrain, BCU, electrical appliances, electronics and other 9 large test rooms to achieve the new energy vehicle and system test evaluation capabilities and systems.
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