“The Hengwei brand is a medium-sized engine brand under FAW Xichai , and is one of the three major product brands of FAW Xichai. Hengwei engines are a long history of FAW Xichai’s hero products, and the classic products such as the 6110 diesel engine remain in the domestic internal combustion engine industry. Under the name Heheweiwei, he won the award of “Best Power for Medium Trucks” and achieved a breakthrough in the export of power plants from our factory to developed countries.” The relevant person in charge of FAW Wuchai Sales Company talks about the Hengwei brand and is proud of the facts .

According to reports, this year, FAW engine tin Chaiheng Wei repeated success in the market, only 1-10 months, total sales of engine models HENGWEI than 70,000 units, of which BSC 6DF series sold more than 24,000, and the overall downturn Under the industrial environment, remarkable achievements have been made. Behind the results, it comes from the unique advantages of the Hengwei brand engine: “durable and easy to use”.

Permanent Excellence

In the 1980s, 90% of domestic trucks were loaded with gasoline engines. Due to technical reasons, gasoline engines used as heavy-duty trucks have natural defects such as large energy consumption and weak power.

In 1983, Xichai, which had not yet joined FAW Group, had a strong alliance with FAW Technology Center. Drawing on the internationally advanced engine product research and development and technical experience at that time, the company developed the truck diesel engine CA6110 diesel engine that was leading domestically. This is Hengwei's first product. According to statistics, in 1989, 90% of domestic trucks were loaded with gasoline engines. At that time, FAW 6102 and the 2100 gasoline engines of China FAW were still the protagonists in the market. Because of this, the CA6110 diesel engine was the innovation that led the era. At the beginning of the launch, it did not cause much repercussions from the market.

But time quickly proved the accuracy of Xichai's forward-looking vision. In the early 1990s, the domestic automobile market showed a trend of diesel truck development. Xichai, one step ahead, can be said to take the lead and win a good reputation in the market every year with its leading products.

In 1992, with the addition of Xichai to FAW, the Lifan 6110 diesel engine produced by FAW Xichai had become the most representative truck diesel engine in China at that time. From 1983 to 1998, during the entire 15 years of continuous growth and exploration, this piston stroke of 120 diesel engines has achieved great success in the market, and has won the user's consistent high praise. At that time, FAW Xichai named the 6110 as the K series based on the product sequence at that time.

Since then, with the call of the market and the continuous advancement of its own technology, the family of K-series engines has been growing. 98 years later, FAW Xican has successively developed 611015, 6113/125, 6110/125Z, 6110/125ZL, etc. 6110 The upgraded products, with the help of these superb engine products, FAW Xichai has been able to keep abreast of market trends and meet customer needs.

With the advancement of technology and the change in user demand, the original engine blocks and components of the early 20th century could no longer meet the higher power demands. To this end, FAW Xichai has comprehensively developed and improved the engine block and cylinder head, and on this basis, developed a new engine model: the 6DF1, F series of engines resulting from this.

Today, the F series has become the leading product of Hengwei in the medium truck and passenger car field, while the K series is another way to become an important product segment of FAW Xichai in the non-road mechanical power field.

Well-known

In 2011, FAW Xichai entered the fourth entrepreneurial stage. The leadership team put forward the grand plan of “transformation from product marketing to brand marketing” with the wisdom of high housing development. Against this backdrop, FAW Xichai integrated its resources and comprehensively reviewed its products and brand framework. Its seven major engine product platforms are divided into heavy, medium and light sections and plans to use them as the basis for launching three major product brands. The F and K products are regulated as FAW Xichai's mid-size engine block, FAW Xichai, and named it Hengwei. Hengwei brand officially formed.

The medium-sized engine block carried by the Hengwei brand is the traditional advantage plate of FAW Xichai. It was once an important bargaining chip for FAW Xichai to grow and grow. Today, it is still the troika that propels FAW Xichai ahead (Aowei and Hengwei). Conway). According to the related staff of FAW Xichai, the origin of Hengwei's two-character reason is that its product history is rich in accumulation and quality is permanent.

For decades, Hengwei products have fully absorbed world-leading advanced technologies such as AVL from Austria and FEV from Germany, established the main-matching position in the medium-power market, and have grown into an ideal driving force for medium trucks, passenger cars and off-road machinery. On the basis of absorbing advanced technologies, Hengwei series products focus on the improvement of the product's durability, reliability and applicability. "Hengwei engine product quality is stable and reliable, durable; absorb advanced technology, strong applicability; abide by strict technology, cast superior quality; 'core service' convenient and considerate, adequate spare parts reserves. Hengwei series of products is not only FAW Wuxi The important product segment is a concrete embodiment of the brand value of FAW Xichai.” When the relevant person in charge of the FAW Xichai Sales Company talked about the Hengwei brand, he was very proud of it.

Nowadays, with its superior quality and outstanding performance, the Hengwei brand has won numerous achievements in the market. The characteristics of “durable quality and convenient application” have been widely used by users to form a wide and far-reaching brand effect.

Since 2011, FAW Xichai has fully launched its brand building work. FAW Xichai has officially established the core values ​​of “Brand, Energy Efficiency, Innovation, and Symbiosis”. If we say that Aowei brand carries the important responsibility of Xichai to realize the brand vision of “national brand, high-end power”, then the “Hardness, ease of use” brand of Hengwei is undoubtedly the practitioner of the core values ​​of the brand of FAW Xichai. .

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