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Q: First of all, I would like to congratulate Dow Chemical on the “Top Ten Suppliers of the Plastic Industry in 2007â€! What do you think about this? Also say a few words to the support of the majority of users?
Wu: We thank Dow's customers and industry leaders for their support to Dow, and thank you for your support. We also thank the organizers for providing such a good platform to help Dow raise awareness among its peers and users in China. . As you know, Dow Plastics has a very high brand awareness in foreign countries. In order to further enhance our brand awareness in China, we plan to strengthen Dow Plastics' brand promotion efforts in China in the future.
Q: As a world-famous company, Dow Chemical Company, please briefly introduce the development process of Dow Chemical after entering China.
Wu: Dow first entered China in the form of trade, serving a large number of Chinese customers. After years of development, both the number of employees and the number of customers in the industry have continued to grow. In China, Dow has also successively built some production bases, including Zhangjiagang, Ningbo, Hong Kong, Taiwan and other places have Dow's production base. Dow also announced that it will vigorously develop investment projects in China. It is believed that Dow will invest more in China. In 2008, Dow will have an up-to-date world-class R&D center in Zhangjiang, Shanghai, which will further prove the company's commitment to the Asia-Pacific market and its customers in China.
Q: In recent years, Dow Chemical has been advocating the brand concept of "human element". Can you tell us about the "human element"? How does Dow Plastics implement the "human element" brand concept?
Wu: “People Elements†is Dow’s use of a relatively simple and easy-to-understand way to express what Dow is doing on a daily basis. Dow Chemical’s customers cover a wide range, from automotive, electronics, and household appliances. To building materials, shoes, water treatment, etc. First of all, from the aspect of environmental protection, for example in the automotive industry, our products can reduce car noise. Second, from the aspect of energy conservation, for example, in the household appliances, if the inner lining of the refrigerator uses Dow's products, it can reduce the thickness of the original thick plastic. Therefore, we say that each and every year, what Dow does is closely related to people’s lives. It is based on the “chemical improvement of human life†as a starting point and refuge.
Q: Dow Chemical has long been a global leader in chemical companies, but many people in the Dow Chemical Plastics Division are not fully informed. Can you tell us about the history of the Dow Chemical Plastics Division?
Wu: To answer this question, I need to endorse you. Dow's well-balanced, diversified plastics portfolio encompasses products with a wide range of performance specifications, from industrial daily necessities to unique specialty plastics and compounds. Dow's plastics portfolio includes a wide range of polyethylene resins, polystyrene and polypropylene. Specialty plastics include elastomers and specialty products, engineering thermoplastics and compounds, specialty films, specialty copolymers, synthetic rubber, and wire and cable compounds.
As a plastics business unit of The Dow Chemical, our product portfolio can provide solutions for specific applications in each market segment to meet customer needs. In the products that I am going to list in the following, common in life, Dow Plastics can be found everywhere: you say adhesives, household appliances, automobiles, durable goods and consumer goods, electrical appliances and electronics, film substrates, foods, and Special items for soft packaging, footwear, health and hygiene, industrial and consumer films and foams, industrial products and construction materials, industrial rubber products, pipes and fittings, polymer modification, hard packaging, even signage and signposts, And wire and cable. We can list all these things.
Q: The global leading brand of the plastics industry gathers in China. In such a high-strength market competition environment, how does Dow highlight the “position of innovative solution provider� What are the guarantees for achieving the "solution, the preferred Dow" ideal?
Wu: As the competition in the business environment intensifies, the demand for innovative solutions is increasing. Therefore, Dow's plastics portfolio is changing the industry's trends and transforming itself to promote its own and its business partners' growth strategies through solutions and technology innovations. For example, at the China International Plastics Show where our department is fully involved, we are not only aiming to showcase Dow's latest solutions and innovative technologies, but also hope to strengthen our customer relationships with Greater China and other parts of Asia.
At present, the Chinese government is vigorously advocating green environmental protection, energy conservation and emission reduction. Dow is a leader in the global industry. It is proud of its contribution to environmental protection and safety. Dow enjoys the entire industry. Prestige and foresight also strengthen our market position and ensure long-term competitiveness.
Q: With the global oil price surpassing the $100 mark, plastics industry companies are generally facing cost pressures. How did the Dow Plastics Division resolve this pressure? Dow Chemical Co., Ltd. and Kuwait Petroleum & Chemical Corporation (PIC), a wholly-owned subsidiary of Kuwait Petroleum Group (KPC), jointly announced in the United States a joint venture to establish a global leading petrochemical company. What kind of contribution does it make to the mid- to long-term cost strategy of the company?
Wu: This pressure not only involves Dow, but also affects the entire market value chain. As crude oil prices rise, we will be extra cautious in cost control. In addition, we will also spend more time building stronger customer relationships and maintaining good communication to jointly cope with rising raw material prices.
You mentioned that Kuwait Petrochemical Industry Co., Ltd. has rich raw material resources and is committed to supporting the growth of the global petrochemical industry. Its parent company, Kuwait Petroleum Group Corporation, is ranked among the top 10 energy/hydrocarbon companies in the world. Dow Chemical has a leading position in the two major areas of technology and market. It is a market leader in the three major categories of polyethylene, vinylamine and polypropylene. These three advantages together form a solid foundation for the formation of new joint ventures. At the same time, Dow will continue to maintain its consistent world-class standards in safety, environment and health during the future operation of this joint venture. Such a new supplier will have more strength. Not only will it have a complete supply of raw materials, a global supply chain system, advanced high-end technologies, and various resources that can grow together with customers, it will also be committed to supporting the future of the petrochemical industry in the longer term. Develop and ultimately benefit customers.
Q: At the 2008 China National Rubber and Plastics Exhibition, Dow Chemical Plastics brought us those products? Dow's products are numerous and their varieties are also very comprehensive. Why did they choose to exhibit these products?
Wu: Dow is currently in a strategic transition period. Our goal is to turn Dow from a product-oriented approach to a market- and customer-oriented total solution provider. Nowadays, the requirements of customers in the plastics industry are: innovation, energy conservation, safety, and industry services. Dow is just in the process of transitioning to this area. In particular, industry services have traditionally been product-based. Now, they are centered on the application field. At CHINA PLAS, Dow Plastics is not just a product-centric exhibitor. Although we have developed some products, these new products are fully integrated into our overall market application solutions. In the overall design of the booth, we also emphasized the market as the starting point, emphasizing market factors such as food and packaging, health and life, resource conservation and transportation, and demonstrating Dow's plastics business solutions for various markets. Emphasizing the product alone is the so-called return from the demand side of the product rather than the supply side of the product.
At the 2008 China International Plastics Exhibition, Dow will introduce new styrene and butadiene-based copolymers, whose styrene/butadiene-based copolymers were named during the initial public offering. In the field of consumer electronics and home appliance parts, it can be used as an alternative to acrylonitrile-butadiene-styrene copolymers, which not only has a better cost advantage, but also has a good overall performance, such as high impact strength. The brightness is good.
In this exhibition, we also launched nine development-oriented copolymers for the market, responding to the growing demand for innovative solutions in the market, and bringing special processing and terminals to some high-volume terminal application market segments. Application advantages
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After more than three months of networking, short message polling, and expert review, HC Network, China Plastics Machinery Industry Association, and China Engineering Plastics Industry Association jointly held the "China Plastics Industry Development Forum" and the HC Network 2007 Annual Plastics Industry Ten. The "Good Presentation Ceremony" pays tribute to the top ten companies in the domestic plastics industry, discusses business plans, and promotes the sound development of China's plastics industry. The Dow Chemical Plastics Business Unit, a multinational company and a strong brand, competed with many domestic and foreign counterparts and won the "Top Ten Suppliers in the Plastics Industry in 2007" with the first vote. In an exclusive interview, Paul Wu, sales director of the Dow Plastics Products Division in Greater China from Taiwan, spoke about a “solution, preferred Dow†ideal.