Dongfeng Peugeot 301 officially listed

On November 19th, Dongfeng Peugeot 301 was officially listed in Guangzhou as the first brand new product named after “1” as the new name system of Peugeot, priced at 8.47-1.67 million yuan. Dongfeng Peugeot 301 will lock the user population of the product below the age of 30, the first generation of new generation car buyers.

The Dongfeng Peugeot 301 listed this time, a total of five colors of crystal silver, white, shark gray, smart gray, amber brown, together with a 1.6L naturally aspirated engine, a total of launch comfort version, luxury version and distinguished version of the three configurations a total of 5 The model Dongfeng Peugeot brand general manager Lu Haitao said that the 301 will compete with the cash 308 and 408 on the A-class market, while the Dongfeng Peugeot’s sales target of 301 is set at 5,000 units per month. It is reported that with the advancement of Dongfeng Company E's strategy, the 1.2T engine available next year is expected to be assembled 301 soon.

At the same time, Dongfeng Peugeot has officially launched the "301 Value Replacement" program: Customers who purchased 301 before December 31, 2014, and will purchase any of the Dongfeng Peugeot models within the next two years from the date of purchase will enjoy " 20 percent off in a year and 7 percent off in two years.

Qiu Xiandong, general manager of Shenlong Company, said at the scene that the launch of the Dongfeng Peugeot 301 will enable the Dongfeng Peugeot brand to complete its coverage of the mid-size vehicle segment, and will further expand the Dongfeng Peugeot’s dominant position in the mid-tier car market. Under the promotion of the “Blue Plan”, Dongfeng Peugeot will continue to create the miracle of brand development speed and provide the strongest support for Shenlong Company's “multiple increase in three years”.

A good car can not only respond to the congestion of the city traffic, but also can accept the test of different road conditions and harsh climate, and shuttle freely. In order to gain a foothold in the hegemony of the A-class auto market, we must have strong quality strength as a support. Nowadays, consumers who buy cars are no longer subject to sensibilities and car consumption is more mature. Dongfeng Peugeot understands that high quality is a core element that impresses consumers. For the Dongfeng Peugeot 301, high quality stems from exquisite craftsmanship and exquisite heritage.

301 follows the Peugeot 3 Series 80 years of repair the essence of the car, sitting on 3 series of 12 million users worldwide trust. The new Peugeot 301 continues to sell well in more than 30 countries in the world. Today, this global wind has swept into China. At Dongfeng Peugeot 301, the third model of PSA's global model factory, Dongfeng Peugeot 301 has come to the forefront and has taken pride in its global quality to provide reliable and worry-free vehicle protection for the “new generation” of Chinese people.

In mid-September this year, the Dongfeng Peugeot "Way 301" made its debut. After three continents and five countries, it has already arrived in China and will complete its journey in December. Among the 11 cities in the route, whether in the urban or rural areas, muddy or tranquil, all the way to confirm the global quality of Dongfeng Peugeot 301, and become a good partner worthy of the trust of the “new generation” people.

If you want to have a child, you have to face more. Consumers in the A-class automobile market have a unique perspective on the exterior design of the car besides quality. Peugeot's design has always been integrated into the French romantic style of the gene, quite individual. In the eyes of the “new generation” people who are now more sophisticated in their consumption concepts, the design style of seeking common ground while reserving differences is more popular.

Dongfeng Peugeot 301 early in the design, it will meet the "new generation" of the aesthetic preferences of the crowd, learn from the essence of nature, the wind and water into the "Zi-ya design." 301's "natural element design style" not only meets the public's aesthetic requirements, but also has its own unique unique charm. Round and full "wind drop" front face shape, smooth and natural "wind erosion sculpture" body curve, clever "cocoon" C taillight, soft and comfortable "water flowing around" interior, the atmosphere is full of natural beauty " "Natural element design style", combined with Peugeot's latest design language, gives the Dongfeng Peugeot 301 a universal sense of beauty.

For the "new generation" people who yearn for new things and like to be close to nature, the Dongfeng Peugeot 301 is the best partner. You can not only enjoy the mountain and water with you, but enjoy the blue sky and clear water. Zero-distance experience of life is full of enthusiasm, so that life is "wind and water, naturally."

2652mm long wheelbase at the same level, creating a wider space for back row, making the desire to share the joy of living with more people become a reality; keyless entry and one-click activation system, automatic door opening and one-click activation Stop the vehicle, let you say goodbye to the mechanical age and convenience of life; cruise control only needs to set the hourly speed to enjoy easy driving; use the speed controller to set the maximum speed limit, you can avoid the trouble of receiving tickets because of speeding, rest assured Driving; Under the steering wheel integrated multi-function integrated Bluetooth and audio control system, driving and entertainment combined into one safe and convenient and stylish design in one touch and enjoy the fun.

In addition, the design of the leather seat is ergonomically designed, with excellent package and comfort, and the one-touch electric sunroof enhances the lighting rate and ventilation in the vehicle, making it more user-friendly and further improving the comfort of the user. Coupled with the ESC electronic stability control system, 4 airbags and high-intensity body to create a level of safety protection cabin, so that worry-free driving.

Dongfeng Peugeot 301, with its pioneering configuration, provides “excellence” detail care for the “new generation” people who are generous, confident, responsible, and responsible. Dulele is not as good as Lele, accompanied by Dongfeng Peugeot 301, and it is within reach to share happiness and quality of life with family and friends.

Dongfeng Peugeot also launched "301 value replacement." Users who purchase 301 before December 31, 2014, will purchase one of the Dongfeng Peugeot models within the next two years from the date of purchase, and will enjoy the replacement price of “20 percent off in one year and 70 percent off in two years”. This displacement is much higher than the average maintenance rate of similar models. Dongfeng Peugeot "301 value replacement" indicates that 301 has a very high preservation value, highlighting the strong confidence of Dongfeng Peugeot products.

As a brand new model under the Peugeot brand's global strategy, the listing of the Dongfeng Peugeot 301 will inject new generation strength into the domestic A-class auto market. With the three advantages of global quality, chic design and vanguard configuration, Dongfeng Peugeot 301 will reshape 80 years of classics, leading the “new generation” crowd to “live out”.