Dongguan Huayuan Electronic Technology Co., Ltd , https://www.huayuanelectronic.com
On December 11, the U.S. Senate finally rejected the "big three" rescue plan because the U.S. autos union rejected the request from the Republican lawmakers to reduce wages and benefits. If the U.S. government does not give new aid, the "Big Three" is very likely to follow the Lehman Brothers bankruptcy. Prior to this, the U.S. Congress also reduced US$34 billion U.S. loan requests to US$14 billion. In the event that the "Big Three" faces bankruptcy, the US Senate also says "no" to the "big three". This can not help but lament that the U.S. government does not help the company. (Editor's Note: The U.S. Congress has agreed to provide assistance to the Big Three automobile groups on the 20th)
In the period of market depression, there are too many objects that the government needs to help. If, at this time, we expect the government to introduce policies to drive demand, I am afraid we can only put ourselves in a passive position and may not even recover from the market. Counting on foreign aid is far better than self-help, the More "severe winter," the more commercial vehicle companies can not panic; the more "severe winter", the more commercial vehicle companies are seeking to break through.
"If you don't seek refuge, it's not difficult to know." In the face of difficulties, commercial vehicle companies must first of all recognize and consolidate their beliefs, accurately judge the situation in the midst of difficulties, grasp clearly the direction during the test, and seize opportunities in adversity.
Where is the opportunity?
In the first half of the year, the commercial vehicle market was in full swing, and companies still appeared to have a surge in buying overtime. In this case, it is inevitable that “radish will not wash mud soonâ€. Some technical problems do not take time. Some sales terminals do not dig and dig deep, some service details are not handled in detail, and some strategies are affected by equipment, funds, and personnel. The influence cannot be advanced. These problems may be ignored when the market is good, and they finally have the conditions to put on the agenda when the market is not good.
First of all, we cannot give up technological innovation. In addition to technical improvements to its products, companies should also take this opportunity to analyze the long-term development of the industry, and calm down to study what is the next to meet the national conditions of technological growth. In line with the national conditions of technology can help companies to take advantage of market opportunities. After this year's National II to the State III, China National Heavy Duty Truck's "outstanding" in the heavy truck market is proof.
The second ", the wine is also afraid of the deep alley", the product needs brand building to promote. Brand building is a long-term project. It cannot be stopped because the market is off-season. Some companies have significantly reduced their advertising and activities expenses in the off-season. This is actually not worth the candle—reducing brand promotion may make the market less confident.
Third, propaganda is point-to-face, and it is more important to visit customers on a point-to-point basis. The market for commercial vehicles is changing, cold and hot, so the frequency of visiting customers cannot be reduced. In the first half of the year, the market conditions are good and products are in short supply. As long as there are cars, companies can sit at home and wait for customers. Sales dives in the second half of the year, and companies and distributors must change their thinking and increase the frequency of visiting customers. Visiting customers, on the one hand, can understand the market; on the other hand, users can get first-hand information on user feedback and product quality, which is difficult to take into consideration during the peak season.
Fourth, the service quality of commercial vehicle service stations has always been criticized. At this time, it is an opportunity for companies to guide them in building or improving service station functions.
Finally, the enterprise management system and structure can be scaled to adjust. Commercial vehicle companies that have been restructured from old state-owned enterprises have more or less inherited the institutional burden of redundant old state-owned enterprises. When production pressure is low, it is a good time to streamline institutional setup and establish a more efficient evaluation mechanism. However, in the process of operation, it must be practical and focus on communication, and must not allow the company to hurt the bones, dampen the enthusiasm of employees and the enthusiasm of dealers. Like a newly established marketing division of a heavy truck company, vertical management of flattening has caused many dealers to criticize.
Of course, no matter which link is being improved, all measures must be based on the principle of intensive management. Technology development should not spread a big share, and should not be blind to new equipment and good equipment; visit customers can talk and eat less; build and improve services. The outlets must start from reality and eliminate the establishment of luxury service stations. As long as they have confidence and determination, and through hard work, commercial vehicle companies will surely be able to “pass the winter†smoothly.