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Recently, Dongfeng Commercial Vehicle Co., Ltd. and Dongfeng Electric Co., Ltd. have signed a cooperation agreement. The relevant market spare parts produced by Dongfeng Electric will be exclusively controlled by Dongfeng Commercial Vehicles. According to the sales cooperation agreement signed by the two parties, Dongfeng Electric will not authorize Dongfeng Commercial Vehicles Co., Ltd. to sell its spare parts for the Dongfeng dCi11 and 4H engine series on the market. Third-party availability. At the same time, Dongfeng Commercial Vehicle Co., Ltd.'s marketing and sales headquarters service guarantee department promised Dongfeng Electric Co., Ltd. to purchase parts with certain indicators, and enjoy relevant sales preferential policies based on the completion of the indicators.
"The occurrence of this kind of situation by users is a hindsight. When the vehicle fails, it does not realize that the corresponding parts and components should be purchased. As a result, the problem remains unresolved after the vehicle has replaced the parts." Heavy-card companies are correct in their efforts to promote genuine spare parts and are conducive to standardizing the parts system of the commercial vehicle industry. However, they must go deep into the market to allow users to truly understand that genuine parts can reduce the cost of use.
Old Steyr ramps up in the spare parts market
Due to the influence of the old Steyr platform, low-quality, low-cost parts and components were circulated in the market, causing users to buy corresponding parts. However, quality problems did not arise from the original parts. Most vehicle companies stated that in order to ensure the normal use of users, it has become a common understanding from the source to monopolize the control of specific components and to ensure product quality.
"From the perspective of industry development, the specification of spare parts system is beneficial." An industry source told reporters that in addition to Dongfeng and the liberation of the original, all vehicle manufacturers are basically based on the Steyr platform. "Even if the spare parts are engraved with the LOGO of Shaanxi Auto or Heavy Duty Truck, the manufacturing processes of the corresponding manufacturers are almost the same, and it is impossible to require a certain manufacturer to supply itself."
Therefore, users can feel during use that no matter how heavy-duty components or Shaanqi are used, there will not be much problem. "With the continuous development of new products adapted to market demand in recent years, the difference has only gradually begun." An industry source said that the commonality of the chassis is large, but it has gradually become different. “The cab is again. After this happens, the degree of generalization is getting smaller and smaller, which leads to the supply of spare parts or lack thereof.â€
The relevant person in charge of SAIC Iveco Hongyan also believes that the new product often has a cut-off period after its listing. "That is to say, the product must be on the quantity, the fitting can supply continuously."
Specialist franchise controls the market
In October 2011, Zhu Fushou, general manager of Dongfeng Motor, put forward the "big commercial vehicle" strategy. In the next five years, Dongfeng Motor will invest 14 billion yuan in Shiyan City to develop medium- and heavy-duty commercial vehicles, passenger cars, light-duty vehicles, and zero Businesses such as parts and equipment. Among them, standardizing the spare parts market for commercial vehicles is the key to the next step in the development of Dongfeng Commercial Vehicles. In response, Dongfeng Commercial Vehicle also stated that the non-standard problem of the spare parts market that has plagued Dongfeng Commercial Vehicles is expected to be solved.
So, how to implement genuine accessories? The relevant person in charge of SAIC Iveco Hongyan believes that: “First, spare parts assembled on vehicles, in order to facilitate management and control of product quality and after-sales service, the entire vehicle manufacturer may require supporting manufacturers to mark the production process. Steam spare parts will mark the logo of China National Heavy Duty Truck Group Co., Ltd. The second is the original factory special supply, such as SAIC Iveco Hongyan as a joint venture, due to the introduction of Italian technology, if the Italian supporting manufacturers establish joint ventures in China, we will be preferred This part of the company's matching parts."
"It is understood that in addition to Dongfeng Commercial Vehicles, China National Heavy Duty Truck Group and Shaanxi Automobile are also doing this work." An industry source said: "I understand the standardization of spare parts labeling and quality management from the supporting system, and play a role in regulating the market." ."
In fact, most heavy-duty truck companies are beginning to work in this area. "Enterprises require supporting manufacturers to mark accordingly, and we do the same." The relevant person in charge of the Shaanxi Automobile Heavy Truck Co., Ltd. said that the implementation of genuine accessories is mainly to ensure the quality and after-sales system, which can help in the management and quality of accessories. beneficial.
Universal accessories or will be unified
Then, if each heavy truck company requires a certain spare parts company to provide exclusive supply, will there be resources grabbing?
In this regard, the relevant person in charge of SAIC Iveco Hongyan believes: “At present, the industry concentration of the entire parts and components industry is not high, and the situation of grabbing resources will not happen.â€
An industry insider also acknowledged that: "From the point of view of industry development, the company's franchised and controlled parts and components system is conducive to the development. Moreover, commercial vehicle parts and components will gradually move closer to a higher level of generalization."
"At present, every heavy truck company is making its own new products, each with its own standards, but industry standards will gradually unify these corporate standards. By then, the degree of generalization of parts and components will be raised once again," said an industry source.