The influence of color on used car prices has always existed, but consumers are paying more attention to the age of cars, the condition of cars, etc., and ignore the colors. Through the visits to marketers, color has also had an indispensable effect on the price of used cars.

Those who have visited the used car market will find that there are differences in the price of the same model but different colors. In fact, the impact of color on used car prices has always existed, but consumers are more concerned about the age of the car, the condition of the car, etc., and ignore the color. Through the visits to marketers, color has also had an indispensable effect on the price of used cars.

  First, popular colors and personalized colors

This is the more common color classification in used cars. For example, businessmen say that black is the popular color of the Mercedes-Benz E200. If a black model is priced at 365,000 yuan, then the same model of gray models will be offered 1 to 20,000 yuan. Popular color is the body color that consumers generally accept. It maintains a good reputation for the models and can save more energy and time for the merchants in sales. And personalized color, because the selection of color less crowd, making the model sales relatively narrow, the business sales pressure will be larger than the sale of popular color models. As a result, popular color models will generally be more expensive than personalized color models when they are sold or sold. Businesses also expressed their willingness to take over popular color models in sales.

  Second, the standard color and optional color

The standard color is the color choice provided by the manufacturer for the consumer, and the unit price in sales. The optional color is the personalized color provided by the manufacturer according to consumer preferences. Usually, the price of the optional color will be included in the price of the model. Take the Rolls-Royce Phantom as an example. There are three models of the model's standard colors: black, white, and sunset gold. Previously sold a sapphire blue phantom model, the color is more advanced than the standard color material material, the color is more beautiful, the car is priced at 7.88 million, much higher than the price of used models of the standard color. Businesses explained that since the price of the optional color has been included in the price of the car at the time of delivery, the merchant will appropriately increase the price of the car based on the price of the optional color, and in the sales, the optional color will be used as a model feature. Add to the vehicle information to increase selling points for used cars.

  Third, alternative conversion color

This kind of color is more special in second-hand models. The reason is that the collocation of colors is arbitrary. The materials of the modified colors include matte, matte, electroplating and other paints and stickers, and the choice of colors is also varied. When it comes to retrofitting colors, the merchant explained the reason behind the electroplated red Land Rover Aurora that was sold after it was put on hold for three months. Because the color personality is too strong, the range of consumer groups with the same preferences is smaller, the sales cycle of vehicles is longer, and the cost that businesses spend on routine maintenance is also more. Therefore, the merchants are very cautious when taking over the sales risk of such models. In order to reduce the cost of sales, businesses will choose to collect cars at low prices. However, because the color of the conversion is also created by the owner of the car with the energy and financial resources, the merchants also indicated that they would consider the pricing discretion.

After a conversation with the business, we can easily see that the color of the car body is also particularly important for used cars. Therefore, when consumers purchase vehicles, the choice of color needs careful consideration. Businesses also recommend that consumers: In order to ensure a higher value-preservation model, please choose popular color models to buy, and the conversion of color, consumers need to consider carefully.

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