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When Futian Automobile shouted out the slogan of a commercial vehicle boss, it was greeted with many skepticism from the outside world. However, last year, Foton Motors sold more commercial vehicles than Daimler, making it the world's number one. After completing this process, from the manufacturer of agricultural vehicles to the boss of commercial vehicles, Fukuda only spent 10 years.
As the relatively late Auman heavy truck seems to be more able to explain the pace of this acceleration, when industry insiders exclaimed Auman's growth rate, Auman heavy truck has become the mainstream. It should also be the word circulating in the industry. When Foton enters an industry, it will disrupt a pattern.
In the face of such achievements, an insider of Futian explained that every car produced by Foton must go to many places for research, especially in rural areas. They really go to the home of consumers and communicate face to face to understand what they need in the end. car. Auman heavy trucks are popular with consumers because of their strong power, comfortable space, and high value-adjusted rates that are close to consumers' lives.
Hot sales are not decreasing
"Although this year is not as hot as last year, it should be said that our Auman heavy truck still maintains a hot trend. At present, there are many people looking at the car and there are many orders." In the Auman franchise store Beijing Yinhan Huaxing Business Limited, sales staff told reporters.
As the salesman said, last year’s Auman heavy trucks were incredibly spectacular, achieving sales of 85,000 vehicles, setting a record of selling a new car every two minutes. The Auman Heavy Trucks increased by 45% year-on-year, far above the industry average of 19.09%. In the past quarter of 2010, the Auman Heavy Trucks achieved a record of 27,000 vehicles, a rate of increase of 200%. Although the data for April has not yet been announced, the situation that the reporter has learned is that the Auman Heavy Trucks are very heavy. It may create a record high.
"It should be said that the performance of the entire heavy truck market in April was good, and we have achieved good results for our store. Although the current view is slightly lower than in April in May, but the performance is still good." Auman franchise store sales Staff said.
High hedge rate
If you look carefully, you will find that there are shadows of Auman heavy trucks everywhere on the outskirts of Beijing. Auman Heavy Trucks has not only succeeded in becoming the mainstream model of heavy trucks, but it has also been trusted by consumers.
“The main reason for buying Auman is that it is durable and has a high hedge rate. It can be sold at a good price when it is replaced with a new one.†In the outskirts of Beijing, an old Auman user said his voice.
At present, the high pressure common rail technology used by Auman heavy trucks has become the consumer's first choice. Its high pressure common rail engine uses Bosch's imported pumps and injectors, with mature technology and advanced performance. What's more important is that it has a relatively high hedge rate, so it's easy to change the car later. With the advent of the low-carbon era, the requirements for environmental protection are getting higher and higher. High-pressure common rail models also have the potential for sustainable development. Only fine-tuning is required to rise to the National IV standard.
"Currently, the owner of the Auman heavy-duty truck has almost all used high-pressure common-rail models. I think this is a trend in the future," said the sales staff.
Service intimate
As China's auto market matures and competition becomes more intense, after-sales, price and quality are placed in an equally important position. This view also applies to the heavy truck market. Foton Motor seized this point in advance and seized a considerable portion of consumers' hearts.
"Ouman's after-sales service is not that, not only the environment is good, attitude is good, so you have a kind of feeling at home." An Auman user expressed his satisfaction with Auman's after-sales service.
It is understood that Auman is the first vehicle to reduce the exhibition area and increase the space of the after-sales service area at the terminal dealership store. The area of ​​the dealership and after-sales service area in Auman already accounts for almost three-quarters of the entire dealership area. And because the heavy truck is a heavy load production tool, once the warranty period expires, the maintenance cost will often become an important part of the use cost. The Auman road car's warranty period has reached 1.5 times the average level in the industry, making it the longest-running heavy truck in the country.
The service network of Auman Heavy Duty Trucks is also the key to its success. It has created the top four in the industry, namely Auman's service network is the largest, the most widely distributed, the largest in number, and the strongest in capacity. Auman has built a nationwide network of five vertical and seven horizontal highways and built a nationwide 3400 service stations and 2,000 accessory shops, the largest parts and service network for commercial vehicles in China, in close proximity to the principle of supply, construction and destination. Established the largest call service center for commercial vehicles in China, providing call services 24 hours a day, 365 days a year.
"To be honest, to say something bad, even if we have an accident on the road, there are so many service measures, we can feel at ease a lot."
With its advanced technology as its foundation, Auman Heavy Trucks has successfully entered the heavy truck market, and subsequently made it to the mainstream through many services that are close to consumers. This is why it is worthy of reference to the vigorously developing Chinese heavy truck companies.